Posts Tagged 'speaker'

The CEO of Jeni’s Splendid Ice Creams Speaks at Fisher

Columbus has a very vibrant, up-and-coming, and creative population. It should come as no surprise that there has been some incredible innovations that have started here. A favorite local artistic creation is Jeni’s Splendid Ice Creams. Founded in 2002 by Jeni Britton Bauer, Jeni’s scoops out tasty flavors year-round such as Salty Caramel, The Buckeye State, and Ndali Estate Vanilla Bean. Honoring seasonality, they serve unique flavors during certain times of the year like Sweet Cream Biscuits & Peach Jam, Roasted Strawberry Buttermilk, Sweet Potato with Torched Marshmallows, and Middle West Whiskey Eggnog. In recent years, the business has expanded to other locations such as Cleveland, Nashville, Atlanta, Chicago, Charleston, and New York. Through its growth, Jeni’s has stayed true to its artisan roots and values.

What sets Jeni’s apart is its commitment to finding the best ingredients- whether that’s using milk from cows that graze grass on a family farm less than 200 miles from Columbus or locating the finest Fair-Trade-Certified vanilla beans in Uganda. After a bite of one of Jeni’s creations, all other ice creams pale in comparison. You can just taste the exquisite quality and truly savor the special treat.

Jeni’s is really something special, and so when I heard that its CEO, John Lowe, was going to speak at Fisher, I knew I’d have to attend. Delta Sigma Pi, a business fraternity, sponsored the event and opened it up to all Fisher students. It was a well-attended and excellent presentation. John was relatable, a great story-teller, and used his talk as an opportunity to reflect on his background, mistakes, and aha moments. He was good friends with Jeni before he was asked to take on the role of CEO of the ice cream company, and he attributes all of the creative success of Jeni’s to her. What John brings to the table is business acumen and persuasive speaking skills. During his presentation, he emitted a true entrepreneurial and competitive spirit. He wants the world to know that Jeni’s is the real deal in the world of ice cream, and they dream of expanding their scoop shops and wholesale business so more people can taste Jeni’s true artisan creations.

Learn more about Jeni’s here:


No global brands, just global marketers

Last week was the 2013 National Middle Market Summit – Leading From The Middle, which is a collaboration between Fisher and GE Capital. The event ensures that the middle market receives the attention it deserves – and helps drive conversation around these vital industries. Fisher students have been given the opportunity to have Q&As with C-level executives from GE, and if this event is anything like last year, it’s going to be a great experience for students.

I had the chance to sit-in on a round table discussion with Ian Forrest, the Vice President of Global Marketing for GE Capital on Monday afternoon. Here is a quick snapshot of Ian’s bio:

“Ian is responsible for the GE Capital value proposition, brand and global marketing communications activities. He is responsible for the GE Capital’s National Center for the Middle Market partnership with The Ohio State University.”

Bottom line, it was a really interesting discussion and a great opportunity to learn from a very talented marketer. Ian talk about how winners will redefine scale and that markets are becoming frictionless.He stressed the importance of not being constrained by traditional thinking and always, always, always investing in R&D. Ian discussed how R&D is the sure way to become better and point the company forward.

I thought the most interesting point was his opinion concerning global corporations and brands. Ian talked  about how there are “No longer global brands, only global marketers”. He told our small group of Full Time and Working Professional MBAs that some companies know how to win in every market – and that’s what will keep them in the forefront of their industries. To be successful, a company needs to be global and treat every market differently. Taking the exact business model that works in the US and trying to force its success in Brazil or China will only lead to failure.

There’s me – to the right, three people over!

Ian made several well articulated points – my notebook was full of snippets I want to remember! It was a great kick-off to the Middle Market summit, and I am excited to attend the main event on Wednesday!




Here are some ways to join in the Middle Market conversation:






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