Posts Tagged 'Nestle'

I want to be a Marketer

It’s funny how “I told you so” is such a common phrase in our lexicon. It’s as if no matter how much YOU think you know, someone always knows more. There is always some wise sage that seems to elude you that everyone else has access to. Thus when you finally catch up to what everyone else seemed to know but you, those words are haunting and taunting you off in the distance.

Well right now those very words are dangling over my head, whispered by the many representatives of all the b-schools I visited including Fisher. I recall sitting through all of the panels, all of the presentations, and all of the informational interviews and the same question popped up every single time. “How should I answer the essay concerning my career goals when I’m undecided?” said in a panicked voice that went up an octave with each word uttered. The response was always the same, don’t worry because chances are whatever you do put down, your goals will change. Nevertheless I stressed and agonized over having to put down, into what seemed like concrete, my dreams and career goals. I felt like whatever I put down it needed to be good and perfect and it had to reflect every aspect of who I am, and who I hoped to be.

It. Was. Tough.

Obviously I was able to, and I clearly articulated my goals well because I landed an honored spot at this amazing business school. I held firm to what I wanted to do with my life, creating my Career Marketing Plan that outlined each step of my future. But something odd began to happen. Fisher does a great job at introducing you to various careers, industries, and specific job functions. There are boot camps, company-sponsored informational mixers, workshops, and meetings with your Career Management Consultant at your convenience. Through all of these avenues I began to realize that my career goals were changing, and quickly.

I’ve been in school for officially nine weeks now and I am FULLY convinced that I am destined to be in Marketing. Not only that, but I can SEE myself as a Brand Manager. I thank Fisher for providing me with the opportunities to see myself down various career paths. There was the Consulting boot camp, the Finance boot camp, Real Estate, Supply Chain, and then the one I came to love: the Marketing boot camp. I went from thinking that perhaps I’d be a consultant, maybe I’d be in community relations, maybe I’d do a bit of both, to rock solidly knowing that Marketing is my calling.

Through company-sponsored mixers I have narrowed down my target list and I have Google alerts set for all of them so I can stay up-to-date on company news. I participated in the Procter & Gamble Marketing Case Competition and I had a blast! I even came home with the “Best Presenter” award! Friday I’m going to visit Nestle in Solon, OH and I cannot wait. Nestle was great enough to host a workshop to teach us how to analyze P&L financial statements from the perspective of a Brand Manager. All great information that makes me even more excited about my future.

So you see, don’t stress yourself out trying to pen down exactly what you want to be when you grow up. Chances are if you’re a career switcher you’ll stray from that when you get into the swing of school. You’ll learn things in class and from your classmates that will help you define and mold your future. It’s an amazing feeling!

But of course you’ll do it anyway, just promise me that you’ll come back and leave a comment on this blog post so *I* can tell *you* “I told you so!”

JG*


Nestle Networking Event

Last Thursday night I attended the Nestle Networking Event downtown at the Elevator Brewing Company.  It was fun, informative, and everything I could have asked for out a recruiting event.  Nestle did a great job putting it together and it was nice to have an event off of Fisher’s campus.

The focus of this particular event was on marketing positions at Nestle.  More specifically, the aim was to use this opportunity to fill us in on their brand management program and at the same time check out potential candidates in an informal setting.

All three of the recruiters were recent Fisher grads who were eager to share their thoughts on the classes we were taking (read: professors), as well as detailed info about some of the projects they were involved in at Nestle and what we could expect if we came to work there.  They were genuinely interested in finding out about us, what our goals were, and they were kind enough to stay well after the event was over to talk with students.  They also organized a trivia game which turned out to be pretty fun and also helped everyone learn a little bit about all the different product offerings they have.

Several second-years who interned at Nestle last summer, all of whom received full-time offers to work there next year, were also in attendance and offered a lot of helpful insights into the company.

Overall, I was extremely impressed with the event.  It was very informative and it was easy to get around and talk to all the recruiters and second-years.  Admittedly, not every event at Fisher has been this much fun, but I think this was a great example of the high-caliber companies and networking events that we continually have access to here at Fisher.


A Day at Nestlé

Today I traveled to Solon, OH with several Fisher MBA classmates to take a tour of the Nestlé campus and learn more about brand management opportunities at the company.  After the tour, it was clear that Nestlé is a unique place with remarkable brands.  I thought the most interesting part of the day was when two Marketing Associates spoke to us about their experience in the Toll House Cookie Dough Group during the E. coli recall several months ago.  I can’t think of a larger obstacle to overcome than a product recall, but this group never panicked.  After several weeks with the product off store shelves, the baking division re-launched the cookie dough in a slightly modified package highlighting that the product was safe.  Their initiatives were a major success and the Toll House brand suffered no major brand damage.  In fact, their sales this month are slightly higher than they were a year ago.

Tomorrow is the big game against Michigan.  I’ll be at the Buckeye Hall of Fame Cafe talking to prospective students about Fisher and all that it has to offer.  So if you’ll be there, please hold any questions until non-critical moments of the game. Thanks.



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