Posts Tagged 'GE Capital'

No global brands, just global marketers

Last week was the 2013 National Middle Market Summit - Leading From The Middle, which is a collaboration between Fisher and GE Capital. The event ensures that the middle market receives the attention it deserves – and helps drive conversation around these vital industries. Fisher students have been given the opportunity to have Q&As with C-level executives from GE, and if this event is anything like last year, it’s going to be a great experience for students.

I had the chance to sit-in on a round table discussion with Ian Forrest, the Vice President of Global Marketing for GE Capital on Monday afternoon. Here is a quick snapshot of Ian’s bio:

“Ian is responsible for the GE Capital value proposition, brand and global marketing communications activities. He is responsible for the GE Capital’s National Center for the Middle Market partnership with The Ohio State University.”

Bottom line, it was a really interesting discussion and a great opportunity to learn from a very talented marketer. Ian talk about how winners will redefine scale and that markets are becoming frictionless.He stressed the importance of not being constrained by traditional thinking and always, always, always investing in R&D. Ian discussed how R&D is the sure way to become better and point the company forward.

I thought the most interesting point was his opinion concerning global corporations and brands. Ian talkedĀ  about how there are “No longer global brands, only global marketers”. He told our small group of Full Time and Working Professional MBAs that some companies know how to win in every market – and that’s what will keep them in the forefront of their industries. To be successful, a company needs to be global and treat every market differently. Taking the exact business model that works in the US and trying to force its success in Brazil or China will only lead to failure.

There’s me – to the right, three people over!

Ian made several well articulated points – my notebook was full of snippets I want to remember! It was a great kick-off to the Middle Market summit, and I am excited to attend the main event on Wednesday!

 

 

 

Here are some ways to join in the Middle Market conversation:

#MidMarketSummit

@MidMarketCenter

@FisherOSU

@GECapital

 


#MidMarketSummit

Yesterday was the 2013 Mid Market Summit, and thanks to my GA, I was able to attend the afternoon sessions and help with social media. It was an incredible opportunity listening to business leaders discuss current trends, the future of the Middle Market and more.

One of my favorite moments was listening to ESPN’s Darren Rovell talk to Billy Beane (GM of the Oakland Athletics) about big data. Mr. Beane discussed the similarities between baseball and business – and how you need to trust your head, not your gut. It was a fascinating story — and I know that I will be renting Moneyball in the very near future.

Some of my classmates even got to meet Mr. Rovell after his segment and got a great photo!

Right: ESPN’s Darren Rovell
Left: Oakland Athletics’ GM, Billy Beane,

 

The Fisher Sports Business Association had the great opportunity to meet with Darren Rovell from ESPN/ABC today — he’s the authority on the business of sports.

These opportunities are what I absolutely love about my school. The National Center for The Middle Market, in collaboration with the Fisher College of Business and GE Capital, host this event and put critical attention on the Middle Market. Other speakers from yesterday included Under Armour’s CEO Kevin Plant, The Washington Post‘s CEO Don Graham, Jonah Berger (author of Contagious: Why Things Catch On and Marketing Professor at Wharton School, and more.

Story from Fisher about GE Executives visiting and sharing their expertise with students: http://fisher.osu.edu/newsroom/?folder=65&news=3744

It has been a very educational 72 hours for me, and everyone at OSU!



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