One of the many enjoyable aspects of being a full-time MBA student is that so many great student organizations exist in which anyone can be a part of. Student organizations range in size from large to small, depending on the interest in the organizations subject matter and activities. One of the organizations here at Fisher that I have been a part of is AMP – the Association of Marketing Professionals.
The last few years AMP has held an activity in conjunction with the Super Bowl. For most marketers, watching the commercials on Super Bowl Sunday is just as entertaining as watching the big game. This is also true for MBA students.
In order to take advantage of some great learning opportunities that come from viewing the Super Bowl, AMP held its annual Super Bowl Ad Review a few days ago. The event always brings in a large crowd of students interested in learning more about creative advertising and why some commercials are received well and why others fall on their face – even when spending $4 million for 30 seconds.
This year was fun because we were able to hear from two marketing professors as well as a Fisher alumnus, Jason Mlicki, who owns his own advertising agency (Rattleback) here in Columbus. Jason has worked in the advertising world for quite sometime and brought a great perspective to many of the ads that we viewed.
A few of the favorites that the professors and Jason shared with the class included Audi, Hyundai, Radio Shack, and Heinz. I personally enjoyed the Audi and Hyundai commercials. They both had different strategies and tactics used throughout their creative, but I believe they both communicated effectively to their audience. Here is the Hyundai commercial for your viewing pleasure! Go Bucks!
Business school is a time to change career paths, meet new friends, experience greater learning, attend football games, grow your professional network, live in a new place, learn about new cultures, and so on. Clearly, there are plenty of options of what to do with your time while you are attending b-school. One important lesson I’ve learned while attending school is that school is much more fun if you get involved.
Currently, aside from the recruiting and interviewing process, I am taking a full load of courses, serving on two organizations executive teams (marketing and strategy), raising a 16 month-old child (with the help of a wonderful wife), playing intramural football and softball, and playing with my dog each day. The craziest thing about all of this is that there is so much that I’m not doing.
Fisher has so many awesome student organizations that it makes it hard to pick and choose which ones to join. For me, I try to do the most I can with the time that I have. I have found that the busier I am at school, the more fun I have. Yes, it can be very stressful, but it is also very rewarding. Looking back on business school I want to make sure that I didn’t miss out on any opportunities. Two years goes by much quicker than I would have ever imagined.
Aside from student organizations, the school is great about bringing in fantastic leaders in the community that speak on professional development. These have been some of my favorite experiences. A few of my favorite speakers have been Jeffrey Immelt (GE), Warren Buffet (Berkshire Hathaway), Les Wexner (L Brands), and John Kennedy (IBM).
Social events are also a great avenue for students to become more involved with their classmates. For example, every week a social event is hosted for students to attend and to learn more about one another. Frequently in the first few months, these are focused around tailgating and Buckeye games. Other times the first years and second years will compete in softball or other sporting activities. These examples have helped forge strong friendships that will last far longer than the two years spent here in Columbus.