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CAMP 2015

CAMP Logo

Every year, Fisher’s Association of Marketing Professionals (AMP) puts on their annual Columbus Advertising & Marketing Powwow (CAMP) event.  At this event, students and professionals come together to learn about new trends and recent developments in marketing and advertising.  This year’s CAMP will include keynote speeches from John Gerzema, the CEO of BAV Consulting, and Kevin Richardson, the Senior Vice-President of Consulting Services at Nielsen Marketing Analytics.  The day will also include a panel of marketing professionals from the Columbus area, as well as the presentation of the second annual Marketer Of The Year Award, which will be presented to GoPro.

The 2015 CAMP will take place this Friday, March 27th, at The Fawcett Event Center from noon to 4:30 p.m.  If you are a current or prospective student, or if you are simply in the Columbus area and interested in learning more about marketing, come join us!  Tickets are currently on sale on the Fisher AMP website http://fisheramp.com/marketingcamp/.  Lunch will be provided and parking is free!  More information about this year’s speakers, panel, and Marketer Of The Year can also be found on the website.

Fisher AMP is very excited about this year’s event, and we have a few fun surprises planned for the day of.  Come check it out!

 


Scheduling Woes and Wins

Scheduling can either be a walk in the park or it can be a stressful experience. Unfortunately, no matter how much you prepare and plan for your next semester’s schedule, something is likely to go awry. Whether this is missing out on a class or getting wait-listed there are always some issues regarding your new schedule. Because of this likelihood, I am glad that I will never have to schedule classes again! While there are issues with every schedule, there aren’t any bad classes to take within the MAcc program so that can serve as some comfort.

Scheduling classes in the MAcc can be especially interesting because of all the elective options. With all of the different courses you can definitely find something that is unique and will grab your attention for the term or the entire semester. I think some of the best advice for scheduling classes is to try and talk to the students who have already taken the classes. Before I started the program I talked to some current students and got the lowdown on what classes to take. This turned out to be valuable information and I will make sure to write a future post about some of my favorite classes to ensure that future MAcc generations receive the same knowledge I did!

Another piece of advice around scheduling is to talk with the professors. They will be able to provide greater insight into the main goal of their course and the workload associated with it. I have learned that the accounting faculty are always willing to discuss their courses and what you may learn from the material. This will help when it comes down to narrowing your elective choices.

Finally, I would say the last piece of advice I have regarding scheduling courses is to go outside your comfort zone! There are so many wonderful courses here and just because you may not have a ton of background or prior knowledge about a subject matter, that doesn’t mean you shouldn’t take the course. You can find unique courses both within the accounting electives and outside of accounting through the MBA, Finance, and Human Resources programs.

If you prepare ahead of time and plan out your year, scheduling becomes a whole lot easier and much more fun!

 

 

 


Daymond John Comes to OSU

One perk of being part of Ohio State is being able to take advantage of all the events the Ohio Union Activities Board (OUAB) puts on.  Last month they welcomed Daymond John to the Union.  For those of you who don’t know, Daymond John is one of the judges on ABC’s Shark Tank, as well as founder, president, and CEO of FUBU.  They set up his presentation into two separate sections.  First, they allowed four individuals/groups to present a pitch for their product to the “sharks”.  The “sharks” consisted of three professors and John.  All of the product pitches were very interesting and John provided great constructive feedback to the students.

After the pitches were over they started a moderated Q&A.  John shared with the audience his story of starting his own business to his experiences on Shark Tank.  John was able to provide a lot of solid advice for future entrepreneurs and businessmen and women.  One major piece of advice he gave was to learn how to be financially responsible. It doesn’t matter whether you learn this “on the job” or through formal education, just as long as you become financially educated.  He stressed too many times startups fail due to poor financial decisions or poor financial structuring.  He also talked a lot about his perseverance and how it is important to set goals and attain those goals.  His strategy was to set long-term goals and short-term goals to gradually achieve the long-term goal.  Through his perseverance and his dedication to completing his goals he became a successful entrepreneur and investor.


Winding Down…On to the Consultation Saga

As the end of the first term has come to a screeching halt, it is hard to believe that graduation is only a couple of months away. The feeling is bittersweet to say the least. While I am dying to graduate and put my new skills to the test, I have made plenty of friends that I will miss when we all go our separate ways.

Nonetheless, this last semester is extremely important to all SMF students. You will finally participate in the coveted team projects. This is a staple of the SMF program. All SMF students participate in a team project in the final term of the spring semester. This project is very much like a consulting project. You are given multiple projects to rank and then you are assigned these projects based on a multitude of factors. These companies include Nationwide, Wells Fargo, Owens Corning, The OSU Wexner Medical Center and many more.

I was lucky enough to get The OSU Wexner Medical Center, which was my first choice! I will be working with 2 classmates to develop a model that helps them determine whether it is more beneficial to outsource or make in-house. Our first meeting with our client is within the next few days so stay tuned for the next edition in the Consultation Saga!


Trivia Night!

One of my favorite things that I do weekly is Trivia Night with some MAcc friends at a local bar called The Grandview Cafe. The place is packed (usually 20+ teams) with grad students and young professionals every Thursday night for a competitive and challenging round of trivia. Some friends and I started going early in the semester and have gotten hooked. We’ve finished in second and third in the past, but we’re still striving for gold!

Prof. Zach heard about our Trivia Night tradition and decided that he wanted to join in on the fun. He’s gone with us the last two weeks and definitely carries his weight, particularly with his knowledge of sports and world geography. One of the great things about the MAcc program is that our faculty and staff are down-to-earth and genuinely interested in what we are doing. Whenever I see Prof. Arya, our program director, he likes to check in to see how our trivia team is doing. There is such a fun, relaxed learning environment here with a great work hard, play hard mentality. Trivia Night is just one example of the many things that MAcc students are up to outside of the classroom!

Prof. Zach joins us for Trivia Night!

Prof. Zach joins us for Trivia Night!

Check out Columbus Trivia Challenge if you want to play – they host trivia Sundays through Thursdays at different locations throughout Columbus!


Guess Who Came to Speak at Fisher?

So, I’m not name dropping or anything…

BUT….

Jamie Dimon came to The Ohio State University.

This is Jamie Dimon talking to the OSU football team

This is Jamie Dimon talking to the OSU football team

 

Due to the stature of Jamie Dimon, this event could not be released before his visit. Jamie Dimon came to address our SMF Corporate Finance 3 class taught by Karen Wruck. (Other students were allowed to attend if seats were available.) It was very interesting to listen to all that Mr. Dimon had to say. He reads about 5 different newspapers every morning and is constantly reading everything else and just soaking in knowledge. He spoke to not only working hard, but working smart. He also noted that he likes to talk to an expert in whatever he is interested in learning more about, because listening to him/her for 10 minutes is worth more than hours of reading.

Fisher tends to bring in quite a few of amazing speakers, such as the CEO of L Brands, Les Wexner, and the CEO of Cardinal Health, George Barrett. Last year students even flew to meet with Warren Buffet. Who wouldn’t want to play guess who and see who will be here when you come next year?!


Second Semester First Years: A changing (still busy) life

As a second semester 1st year, it’s very interesting to look back and see how things have changed since the end of August.  We all went from being strangers to creating great friendships in the span of just a few months.  The program allowed us to participate in so many things first semester that it was a complete whirlwind.  From info sessions and case competitions, to exams and interview prep, we were busy from August through mid-December.  Second semester hasn’t been any less busy and in fact, I sometimes feel like we are even busier.  However, there have been some changes since the beginning of January and it has definitely kept our entire first year interesting.  There are few main changes I think the whole class has seen:

1) Less Exams, More Group Projects

Our first semester included classes like Finance, Accounting, Data Analytics & Econ.  As you can probably guess, these were very heavily data and fact-based, which led to lots of midterms and final exams.  This semester we have classes much more based on discussion and theory.  The shift has led us to many less tests and many more group projects.  While there are pros and cons to this shift, I know we can all say that we have a new appreciation for time management.  I have never seen Gerlach as busy on Sunday as it has been these past few weeks.  Multiple projects mean multiple group meetings, multiple deadlines and multiple deliverables in the form of papers, PowerPoints and presentations.

2) Less Information Sessions, More ‘Development’ Sessions

As soon as we arrived on campus in August, companies began to flock with info sessions.  It was great because it made us realize that Fisher has a very well respected MBA program.  It also meant we spent a lot of lunch hours and evenings in information sessions.  Now, we spend more of our lunch hours and evenings in what I will call ‘development’ sessions.  From learning how to personally brand yourself and marketing to millennials, to learning about the real estate process and hearing from influential leaders in the corporate world, we are learning a lot that can be applied to our careers and lives.  While there is definite value in every ‘extra’ event on campus, I think we are now learning how to stretch ourselves even more as leaders and businessmen/women.

3) Less Interviewing, More Celebrating

The interviewing process is definitely ongoing throughout our whole first year.  In fact, most of us don’t secure our summer jobs until the second semester.  However, it is great to feel the stress level drop as people get and accept offers.  Interviewing and interview prep has been a main part of our year and the celebration feels that much sweeter when all the hard work pays off.  I am also extremely happy to see how many of my peers are getting the internships they dreamed of.

By the end of this semester, we will all feel like pros at the MBA lifestyle.  It’s crazy to think the end of year one is already rapidly approaching and I am excited to see new and exciting changes continue to come our way.


The Restaurant Ranking

Having lived in Columbus, OH for nearly five years now, I’ve had many opportunities to sample the restaurants, and have come up with a list of my favorites. Unfortunately, I recently found out that my favorite restaurants, Deepwood, between the Short North and Nationwide Boulevard shut down on New Year’s Eve. Deepwood was an upscale American eatery with charcuterie, soups, seasonable vegetables, and duck, as well as a wonderful selection of bourbon cocktails. In remembrance of Deepwood, I will now run through my revised listing of restaurants.

5. The Pearl – this seafood restaurant is a bit newer on the Columbus dining scene (circa 2013), but from the first time I visited, I loved its many nautical themes and casual atmosphere. It has one of the best oysters on the half shell and Moscow Mules around, and water is usually served in mason jars.

4. Hyde Park – the upscale American steakhouse, replete with a raw bar, hearty soups, seafood sides, chop salads, and carbs galore. The ambiance is wonderful, staff are always top-notch, and it’s truly an experience no matter where you’re sitting in the restaurant.

3. Rigsby’s – while Marcella’s and Martini didn’t quite make the cut (both are fantastic restaurants), both lack the heartiness and simplicity, yet incredible diversity of northern Italian cuisine, incorporating various seasonal vegetables, wines, and meats.

2.  Till – by night, Till is an off the beaten path watering hole for the older university/young professional crowd, filled with pizzas, burgers, seafood, and tofu. By day, the restaurant is more of a café with the absolute BEST pour over coffee I’ve ever tasted. My barista had me sample a number of pour over variations from Till’s supply, and she compared them to strange flavors. I settled on a Burundi coffee that she likened to the taste of “car engine.” I can’t say that I’ve ever tasted car engine, but the coffee keeps me coming back. It’s very close to campus on King Avenue, closer to Neil Avenue, and I’ve found myself many a time studying for hours on end at the coffee bar.

Number One Restaurant: L'Antibes (credit: Columbus Restaurants)

Number One Restaurant: L’Antibes (credit: Columbus Restaurants)

1. L’Antibes – in my view, this is Columbus’ best kept secret. Usually when someone asks me my favorite restaurant and I respond with L’Antibes, they usually have no idea what I’m talking about. While its official address is on North High Street in the Short North/Italian Village, its entrance is really on Warren Street. Inside the restaurant stand about ten or so square or round tables seating two to four with white table cloths, lots of natural light, pale yellow walls, and tasteful yet discreet artwork scattered throughout the restaurant. It’s very quiet, which is such a break with all the noisy Columbus restaurants where you can’t hear the people with whom you’re having dinner. The restaurant bills itself as French with American influences. Any of the escargot and salmon dishes are to die for, as well as any of the desserts or dessert wines.


Things to Consider When Considering the Fisher MHRM Program

Thinking Monkey

I received my acceptance letter to the MHRM program about a year ago. So I thought I would share some of the things I considered when making my decision to apply to the Fisher MHRM program and also accept my admission.

•At the time of my acceptance I was working full-time, and I appreciated that the courses were designed for the working professional. Classes are scheduled Monday-Thursday 6:00-9:15pm, so they compliment the working professional’s work schedule very well. Most students in the program utilize this flexibility because most work in some capacity, whether part-time or full-time. For those thinking classes seem late, don’t worry. It may take some time, but your body adjusts.

•I really appreciated the program’s Core Human Resource Skills curriculum that provides a generalist’s perspective, as well as the Business Context curriculum. I think being able to speak the language of business is critical to being a strategic partner. Effective Human Resource professionals must be able to explain how Human Resources impacts the bottom line and contributes to the organization, and the program is well-designed in providing a breadth of knowledge so that individuals acquire business acumen and exposure to different areas within the field of Human Resources. In addition, I liked that the program required either a thesis or internship experience (majority of students select the internship) during the summer between their first and second year in the program. This allows students to apply and connect what they learned in the classroom to practical experience.

•The active and supportive Office of Career Management (OCM) was also something that distinguished Fisher’s MHRM program. They provide ongoing counseling, support and preparation. More importantly though, they sincerely care about each individual they work with. The OCM goes out of their way to ensure students feel ready and confident to secure and pursue internships and jobs. It was also comforting to know that the internship placement was 100% and the job placement was 93%.

• I was also impressed by the faculty and their areas of expertise. Fisher has a great mix of faculty who primarily have experience in academia, and others who have more experience in the corporate world. Again though, similar to OCM, the faculty are incredibly passionate about the field of Human Resources and take an interest in their students as individuals. Many of them are more than happy to meet with students outside of office hours to serve as mentors or advisers. Additionally, because the class size is typically around 50 students, this allows for more discussion during class and more individualized attention.

•I also liked that the program is diverse. Students come from different previous fields of study, different work experiences and years of prior work experience, and some work full-time while pursuing the program while others work part-time or not at all. Furthermore, there is a strong presence of international students in the program who add a lot of value to the program and class discussions.

•Lastly, location, location, location. I was born and raised in Northeast, Ohio. However, Columbus is something completely different than any other part of Ohio. It is such a thriving city with so much to do and see. There are several small communities/areas within Columbus that all have their own unique cultures and characteristics, which I absolutely love!


OSU Basketball

As a grad student pretty much all of my week nights are filled with classes or study sessions, so it’s nice when I have a night off to take a break from school and enjoy something fun around campus. Obviously, Ohio State is a huge football school, but during the cold winter months basketball is a fun sport to watch here in Columbus. There are also a number of other great sporting events during the winter, including the Columbus Blue Jackets and the Ohio State ice hockey team.  In fact, later this month the whole MHRM class is going to a Blue Jackets game together, which will be a fun outing. Last Wednesday I went to the OSU vs. Penn State basketball game and had a blast. It’s really easy as a grad student to get affordable tickets to the basketball games. My seats were in the second row, and I even got to meet Greg Oden who was there watching the game and supporting the Buckeyes. I’d definitely recommend going to at least one basketball game just for the experience.  It’s definitely a good way to fill the void when football isn’t in season.

Brutus passing out t-shirts to the student section

photo 3

At the OSU vs. Penn State basketball game after meeting Greg Oden


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