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One Time At CAMP

Yesterday was Fisher AMP’s (Association of Marketing Professionals) annual CAMP (Columbus Advertising and Marketing Powwow) event!  I was on the CAMP committee this year and in charge of the social media surrounding the promotion of the event.  We did some really cool things this year with social media.  We had trivia and scavenger hunt contests on Twitter (prizes, extra raffle entries, and a grand prize were given to winners), individual website blogs for our keynote speakers, and we used #FisherCAMP2015 to let the audience tweet in their questions throughout the day.

CAMP LogoMy favorite part of CAMP was our keynote speaker, John Gerzema’s speech.  He gave a great presentation and discussed some of his company’s research.  What BAV Consulting discovered is that the key traits people feel are vital to an effective leader are also typically thought of as feminine traits.  He discussed the importance of characteristics such as patience, empathy, and candor, in a leader.  It was an excellent speech, and one that really resonated with me.

John Gerzema CAMP

Throughout the day, CAMP attendees also learned about the importance of big data in marketing from Kevin Richardson, who was also a keynote speaker.  Despite Kevin’s belief in and support of big data, he also discussed the importance of qualitative marketers, and suggested that the field of marketing must never lose them, or it will lose something crucial to marketing.

Kevin Richardson CAMP

There was also a panel of professionals from the Columbus area, all of whom were involved in social and digital media at companies such as Jeni’s, Homage, Piada, and SME Digital.  The panelists discussed the importance of social media in the field of marketing, and the challenges facing marketers as they navigate through the digital world.

Panel CAMP

We also presented the Marketer Of The Year Award to GoPro!

GoPro CAMP

As a CAMP committee member, I’m very proud of how well all of our hard work paid off.  CAMP was an event that everyone enjoyed, and I’m excited to see how CAMP changes and grows for next year!


Dat CPA Life

It is almost given that all MAcc students will be ~*aTteMPTing*~ to pass their CPA at some point in the upcoming year. While taking the exam is a given, the real decision is when you want to begin studying.

Depending on what state you want to sit in, you may or may not have the requirements to sit before you graduate. Most students who have the hours to sit are trying to get at least a couple done during the school year. Some eager beavers are even sitting in other states to begin taking the exam even if the state they will be practicing in doesn’t let them sit yet.

Unfortunately, I am one of the students who has begun studying for the CPA. I figured it would be better to start now and have more time this summer before I actually start working. Balancing the normal amount of school work with the additional amount of studying for the CPA can be difficult, but it is definitely manageable.

One thing I would recommend if you are planning to sit is to start in the spring term. I loaded up on coursework in the autumn and specifically enrolled in fewer courses in the spring in order to balance my CPA studying. If you have an offer from a Big 4 firm, you will more than likely be using Becker to study, but there are plenty of other options if you have a different offer or if you are looking for a more financially friendly way to study.

I would say the biggest hurdle to CPA studying is actually ordering your books and starting to study. It’s a big step to order the books, but an even bigger step to actually crack them open and begin to study. The MAcc program is not tailored to CPA studying but I know the information I have learned in the MAcc will help me a lot on the CPA, especially with Reg and FAR, with many topics being introduced and explained in the classroom. I am also happy I have begun to study while I am in school because I am already in the studying mindset! If I started this summer I would be used to break and would not be as motivated to get studying started and completed.

Overall, the CPA is manageable but it takes some dedication to consistently study and prep!


The Saga Continues…

Spring Break has finally rolled around! It is 70 and sunny here and I cannot wait to spend half of the week outside 90% of the time. However, just because Spring Break is here, it does not mean that you can slack on your responsibilities. This definitely includes your SMF team project. A few days of your Spring Break should be devoted to working on really diving into your team project and getting a head start.

We have successfully navigated through our initial consultation with the help of Prof. Bob Lane. We determined the scope of our project, the deliverables and the communication we should engage in with our company. It really is a great experience for those who have no work experience, as well as those who have previous work experience and are looking to get back in the work force after graduation.

BUT…To the great news…

I can say with uncertainty now, that these team projects do present you with a gateway to showing your company what you are capable of and can give you the opportunity to interview with your company. I guess Friday I will see if I can continue in the interview process!


Negotiating Fisher MHRM Electives …

One of the Fisher MHRM program requirements for those completing Plan B (internship/tutorial) is the completion of 3 credit hours of electives. The 3 credit hours is usually completed by taking one 3 credit hour class or two 1.5 credit hour classes. Most students select MHR courses or courses within the Fisher College of Business to fulfill this requirement. However, electives can include MHR courses, Independent or Group Study hours, or outside electives in areas related to human resources.

Last session I took BUSMHR 7222: Advanced Leadership (1.5 credit hours). This course explored leadership effectiveness through class readings and discussions about effective leadership; guest speakers who shared their life stories and leadership styles, as well as tips for leading others; and introspection on one’s own leadership style and how one can improve identified areas based on 360 feedback. This course helped make the topic, leadership, much more personal. It encouraged students to reflect on their life stories, values, motivations, self-awareness, and life balance so that they can ultimately identify what they want their Leadership Legacy to be in life. Great class!

This session I am taking BUSMHR 7240: Managerial Negotiations (1.5 credit hours).  The class is focused on exploring different concepts and theories of bargaining and negotiating, as well as the different dynamics that can exist and possible resolutions. The class consists of several in class exercises and activities, which include role playing in different negotiation scenarios. I knew entering the class that at times this is going to challenge me to step outside of my comfort zone, but negotiations take place all the time (i.e. coworkers and peers, employer, significant other, children, businesses, etc.) so the knowledge and skills I will acquire throughout the class are certainly relevant and beneficial, both personally and professionally. So far, so good!


Last Spring Break!

This week is my last (predetermined) Spring Break, and I must say it’s bittersweet. I’ve spent the last four days in Las Vegas, Nevada, enjoying St. Patrick’s Day; taking in “O,” a Cirque du Soleil show; and taking a helicopter through the Grand Canyon. It’s my first time in Vegas, and I’ve been stunned by the activity, the scenery, and the just plain fun that can be had here.

View of the Hoover Dam from my Helicopter!

View of the Hoover Dam from my Helicopter!

Before my Vegas trip, I spent the weekend in Washington, D.C. staying and visiting with some dear friends and enjoying the best D.C. has to offer. Since I took a job elsewhere and will not be returning to D.C., it was a little unfortunate to inform friends that I will not be returning in the near future. Having exited undergraduate a semester early, I never got Spring Break last year, so I’m living it up now.


The Homestretch

As I’ve mentioned in previous blogs the Fisher MAcc program is broken up into four 7 week terms.  With the first three terms already done and over with, we have reached the homestretch.  It’s hard to believe that there is already less than seven weeks left in the MAcc until we graduate.  With that being said, there is still plenty of things going on that I am looking forward to this final term:

  • MAcc Field Day: The MAcc Council and MAcc Social Chair have been working hard to plan a field day for the MAcc program.  With winter coming to an end and the weather warming up, it’ll be nice to spend an afternoon in the park doing some field day activities.  This will be a great chance to spend some more time with the other students before we all go our separate ways.
  • March MAcc-ness: It’s that time of year again and College Basketball is taking over.  Clearly at Ohio State football is king, but everyone still loves March Madness.  Everyone enjoys filling out a bracket and seeing if they can get any upsets right or pick which team will be Cinderella.  Our program has set up a bracket online to compete against each other and find out who picked the best bracket.
  • MAcc Gives Back: MAcc Gives Back happens once a semester, so you may have read a blog about this event in the Fall.  Unfortunately I was unable to participate in the Fall.  This semester I am looking forward to being able to participate in this service event the MAcc program helps with.  MAcc Gives Back has multiple locations available to volunteer and I am excited to be able to be part of this service activity.

Nonprofit and Governmental Accounting

Our last session, Spring Session 2, is now underway, which means new classes for Fisher MAcc students! A popular elective for students this term is AMIS 7250: Nonprofit and Governmental Accounting, and it’s taught by Prof. Brian Mittendorf. So far in our accounting education, the focus has been on for-profit companies and learning about their financial reporting requirements, auditing, and taxation. Thus, many MAcc students were interested in learning about the nonprofit sector. Also, nonprofit and governmental accounting is 16-24% of the Financial Accounting and Reporting (FAR) section of the CPA Exam (it’s on the minds of most MAcc students nowadays as some have begun studying for it).

The course makes you think about accounting in a new light. Not only does the terminology change when you are talking about nonprofits, but the way in which you think about profits and expenses shifts as well. Nonprofits do, in fact, make “profits!” What differentiates them from for-profit companies is that nonprofits don’t have owners or shareholders. The “owner” of the organization is its mission, and all profits are reinvested to carry out that mission.

I really like this elective course so far and am looking forward to see what else we learn. In addition to rounding out my accounting education, I will also be able to apply what we learn in this course as soon I will be volunteering as treasurer for a 501(c)(7) nonprofit and would love to undertake other roles in the nonprofit sector in the future.

We watched the TED talk below for class, which proposes that that the way we evaluate charities (and their spending habits) is flawed. Enjoy!

 


Bucket List for My Last Couple Months in Columbus

At the beginning of January, I accepted a job and will be moving away from Columbus. After nearly five years of being in Columbus and just finishing finals for the third term of the Fisher SMF program, it’s finally hitting me that I will be leaving Columbus. Here’s my bucket list for my last two months in Columbus:

Catch the Rocky Horror Picture Show live performance at Studio 35 in Clintonville, OH.

Spend a day at The Book Loft—I’ve been there many times, but I’d love to spend an early Spring day just strolling among the books.

The Book Loft in German Village (photo credit: Bookloft.com)

The Book Loft in German Village (photo credit: Bookloft.com)

Catch a Blue Jackets game before the season ends.

Catch a musical performance by Perfume Genius at the Wexner Center in a few weeks.

Try as many quirky coffee shops, restaurants, and bars in Columbus that I haven’t tried, particularly on South Fourth Street, Broad Street, and Downtown.


Pet or no Pet (while being a grad student)?

If you do not currently own a pet and are getting the itch to own one, I encourage you to consider a few things first.

I already owned my dog, Riggs (aka: Riggles/Rigsy) when starting the program, but pets can be a large responsibility. So consider how much time you will be able to devote to your pet during the program, especially if it is a dog. If you’re considering a dog, will you have to train them? Will they be crated or not? What are the traits of the specific breed (i.e. are they prone to anxiety, are they high energy, etc.)? The answers to these questions will impact how much time you will need to devote to them and ensuring they have healthy outlets to exert their energy. If you plan on balancing work, school (classes, studying, group work) and a social life (including events before or after class), are you okay with knowing that you may have to rearrange your schedule sometimes to meet the needs of your pet? In addition, you will need to consider whether your student budget can cover the cost of vaccinations, vet visits, food, and toys.

On the flipside, I completely understand wanting to come home to a cuddly, fluff ball. They can become quite the companion too. Heck, Riggs is like a son to me (yes, I just admitted that). A pet can bring life to a home even when you have no energy left after work or school. In addition, having to walk a dog can be surprisingly relaxing. I have come to use the walks as refreshing study breaks to clear my head and relax. One of the many benefits to living in Columbus is that it is really pet friendly. There are quite a few dog parks and scenic areas to walk your dog. There are also several places to board your pet if needed, and several daycares (If you live near Grandview or Upper Arlington…I highly recommend Puptown Lounge!). Some extra perks are that there are several food establishments that are pet friendly. DQ has “pup-cups” (Vanilla Ice Cream w/ a Milkbone) for dogs AND if you bring your dog to Graeter’s on the first Thursday of the month during the spring/summer months they will give you a FREE Frosty Paw Treat (dog ice cream)! Needless to say, but Columbus is pretty great!

Between work and school, I definitely find myself rearranging my schedule to ensure I am able to meet the needs of Riggs. This means that sometimes I can’t go out after class or I can’t just relax on campus between my job and class. In my opinion, it’s totally worth it. However, not all people would agree. So consider what is practical and feasible to maintain while pursuing the MHRM program.

 

Your bed becomes their bed.

Your bed becomes their bed.

Your food becomes their food.

Your food becomes their food.

Your clean room becomes their play room within 5 minutes (no joke...5 minutes)

Your clean room becomes their play room within 5 minutes (no joke…5 minutes)

Their happiness becomes your happiness.

Their happiness becomes your happiness (Riggs sure loves his DQ Pup-cups).


CAMP 2015

CAMP Logo

Every year, Fisher’s Association of Marketing Professionals (AMP) puts on their annual Columbus Advertising & Marketing Powwow (CAMP) event.  At this event, students and professionals come together to learn about new trends and recent developments in marketing and advertising.  This year’s CAMP will include keynote speeches from John Gerzema, the CEO of BAV Consulting, and Kevin Richardson, the Senior Vice-President of Consulting Services at Nielsen Marketing Analytics.  The day will also include a panel of marketing professionals from the Columbus area, as well as the presentation of the second annual Marketer Of The Year Award, which will be presented to GoPro.

The 2015 CAMP will take place this Friday, March 27th, at The Fawcett Event Center from noon to 4:30 p.m.  If you are a current or prospective student, or if you are simply in the Columbus area and interested in learning more about marketing, come join us!  Tickets are currently on sale on the Fisher AMP website http://fisheramp.com/marketingcamp/.  Lunch will be provided and parking is free!  More information about this year’s speakers, panel, and Marketer Of The Year can also be found on the website.

Fisher AMP is very excited about this year’s event, and we have a few fun surprises planned for the day of.  Come check it out!

 


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