Every week, Fisher hosts companies interested in recruiting MBA candidates for internships and full-time positions. Though attendance is never mandatory, it is not uncommon for student’s schedules to become completely filled with all the company visits and information sessions going on. And not just because of the promise of pizza or Panera (which admittedly does go a long way to attracting more attendees). It is always interesting to hear from different companies, often competitors, and learn about their unique approaches to the problems we discuss on a daily basis in our classes. But even better than attending these info sessions on campus is when we get invited to visit the companies on their own turfs.
On January 16th, Kellogg’s invited several first year MBA students interested in brand management to their headquarters in Battle Creek, MI, for their annual Day at K event. We were greeted by several current brand managers (including a recent Fisher graduate) and were led through Kellogg’s welcoming and history-filled entrance: dioramas worthy of placement in a museum; a miniature simulated grocery store displaying a current marketing campaign; artwork depicting a century’s worth of product and advertising innovation. It was truly an impressive introduction.
We were brought to a small conference room where we joined and socialized with more members of Kellogg’s marketing department, as well as several MBA students from the Ross School of Business at the University of Michigan (sidebar – this was 5 days after Ohio State won the national championship, so being with a bunch of Michigan students was particularly gratifying – end sidebar). Several Kellogg’s presenters then spoke to us about marketing subjects ranging from Kellogg’s unique approach to marketing to challenges facing the company to relationships with their customers, retailers, suppliers, and agencies. A small panel of assistant brand managers allowed us to ask about working at Kellogg’s, projects they had personally completed, career trajectories, and overall satisfaction of their time with Kellogg’s. Hearing from such key personnel from a global powerhouse of a brand and getting a chance to ask them anything and everything marketing related was an incredible opportunity.
The Day at K was an absolutely wonderful event. It was a real treat (Rice-Krispy Treat, to be specific) to get to meet such talented brand and marketing experts and visit the headquarters of such a hallowed brand. We even got to take a tour of Kellogg’s archives and see marketing materials and advertisements across the decades. I am very thankful for Kellogg’s invitation, and for the Fisher College of Business for providing me with such exciting opportunities like this.