I love to be involved. By the end of my undergraduate career at Cornell University, I was an active member of five different student organizations. So, when choosing an MBA program, I had to be sure that there were ample opportunities for involvement. When I arrived at Fisher, I quickly realized that there are more student organizations than I could ever hope to join… and that’s a good thing! I’m currently a first-year leader for Fisher Graduate Women in Business (FGWIB) and the Association for Marketing Professionals (AMP), as well as a member of the Fisher Sports Business Association. I also joined the Ohio State Hunt Seat Equestrian Team, a club sports team. Am I really busy? Definitely, but I love every minute of it!
My AMP membership has been particularly rewarding. It’s incredibly valuable to me as a marketing student, as the second-year leadership team has gone out of its way to help everyone looking for marketing internships (myself included), from recommending companies to resume reviews and internship workshops. The club also organizes annual visits to companies in Columbus and nearby Chicago called a “Marketing Hop.” I was fortunate to participate in the Columbus Marketing Hop over fall break, and it got me very excited for what’s to come in Chicago in December. We visited three companies – The Oneida Group, Homage and Alliance Data – with a lunch stop at Easton and a happy hour at Land-Grant. Here’s a rundown of our action-packed day:
The Oneida Group
As a young, single student who has yet to “settle down” and with a limited budget, my current sets of dishes consist of a random mix of boring white plates, some very basic silverware, and a collection of glasses from my parents’ attic in New York. My cooking skills are less than stellar, and my tiny kitchen barely has enough storage space for both me and my roommate. Needless to say, cutlery and cookware aren’t things I spend much time with. But as soon as I walked through the door of The Oneida Group’s new office in downtown Columbus, I felt inspired to become the next Martha Stewart. CMO Jeff Jarrett and Director of Retail Marketing & Innovation Sean Gibson gave us a sneak peek at Oneida’s upcoming marketing campaigns, and we all took home an Anchor Hocking LifeProof water bottle.
Next stop was Homage, a clothing company that specializes in retro t-shirts. It also makes a lot of clothing for sports fans and being a Columbus-based company, that includes apparel for the Columbus Blue Jackets, Columbus Crew, and of course, the Ohio State Buckeyes. We took a tour of the company’s warehouse and office space – complete with a wall of the employee’s favorite t-shirts – and talked to the marketing staff about their strategies. On our lunch break in Easton, we were able to check out one of Homage’s stores and get some swag.
Our final, official stop of the day was Alliance Data, specifically the card services division. Alliance Data is responsible for numerous loyalty programs and collects data to help a wide variety of companies in their marketing campaigns. We were first brought into the Innovation Lab where we got a first hand look at some prototypes Alliance Data was testing for clients. While I am unable to disclose exactly what we saw, I can say it was almost like getting a glimpse into the future. We wrapped up our visit with a presentation from Tim Sweeney, Sr. Director of Marketing Analytics, on what Alliance is working on as well as a panel and Q&A with Fisher alumni. While our Data Analysis class is not exactly my strong suit this semester, I found myself fascinated by everything Alliance is able to accomplish through data and walked out feeling like we, as future marketers, truly have the power to affect change.
Sad at the thought of the hop coming to a close, I made my way to Land-Grant along with some fellow AMP members for an optional happy hour and tour of the facilities. While I’m not normally a beer drinker, I’ve started to explore the craft brewery scene in Columbus thanks to the Columbus Ale Trail. Creative Director Walt Keys treated us to some of the most delicious beer I have ever had (still kicking myself for forgetting what it was called) and showed us the brewing facilities that are conveniently attached to its taproom in Franklinton. We also learned about Land-Grant’s start through a successful Kickstarter Campaign and subsequent partnerships with the Columbus Crew and the Columbus Bluejackets. It was amazing to hear how supportive the Columbus community was of this growing business and to see how a grassroots marketing campaign turned into a thriving craft brewery whose beers I recently spotted on the shelves at Kroger.
The Columbus Marketing Hop was a fantastic kickoff to what was, for me, an action-packed fall break. I’m so grateful to be part of an organization that can offer me hands-on opportunities to explore my chosen career path. I’ll be counting the days until the Chicago Marketing Hop in December!