What is Association of Marketing Professionals (AMP)

The Association of Marketing Professionals (AMP) is one of the largest graduate student organizations at the Fisher College of Business. While we hold events and activities primarily geared toward those focused in marketing, we have had opportunities to network with non-marketing professionals. Below are some highlights of our annual traditions, as well as new events that we as a leadership committee have implemented. I would say that we have been pretty successful so far! I am proud to be the Director of Professional Development of such a wonderful organization.

Annual events

Columbus Hop – Takes place every fall break. This year’s companies included IBM iX, Root Insurance, Orange Barrel Media, and Watershed Distillery. It gives students an opportunity to network and go behind the scenes to see how each company works.

Fisher MBA students at the Watershed Distillery as part of Columbus Hop

Chicago Hop (upcoming) – We celebrate the end of the fall semester and final exams by hopping on a bus to Chicago! This year’s companies include PepsiCo, BlueCross BlueShield, Tyson Foods, and Ogilvy. If you are not yet an AMP member, you should become one just to be a part of this awesome event!

Attendees at Chicago Hop last year

Marketing For A Better World (upcoming) – Our theme this year is Marketing Ethical & Sustainable Consumer Goods. Agenda includes keynote presentations by Levi Strauss & Co., and Fairtrade America, and a marketing panel moderated by ethics professor David Freel. We are still accepting registrations, and we are raffling off some autographed Columbus Blue Jacket items! You can’t miss this event!

Columbus Advertising & Marketing Practicum, CAMP (upcoming) – This will be our 10th annual CAMP! More details to come, but we will bring students, business professionals, and faculty together to discuss pertinent marketing topics.

CAMP last year

New events this year

Nail the Interview series – a two-part session where different marketing frameworks were introduced that helped with interview questions. We listened to feedback from the first-year FTMBA students and provided them with resources that they needed.

Brand Management series (ongoing) – Over lunch, students get to learn more about brand management from different companies. We have had former Fisher alumni from T.Marzetti (Lucy Liu) and Wendy’s (Emily Jacobson), and we hope to bring in a few more in the spring.

Other events

Happy hours & Panels

2nd-year FTMBA students sharing their marketing internship experiences

Fisher Follies Fall Auction

Graduate students at the Fisher College of Business can join a variety of student organizations based on business areas, community service, and other common interests. One of the organizations I wanted to highlight this week is called Fisher Follies, a group that supports Fisher graduate students in need by raising funds through a variety of events during the academic year. More specifically, these funds are used to assist students if they run into financial hardships. Examples of this could include a plane ticket home for a family emergency or to assist with unexpected bills.

MHRM students supporting the cause

Last weekend I attended the Fisher Follies Fall Auction. A cocktail-style event held at the Blackwell Hotel that brought together students, faculty, and staff for a live and silent auction. Some of the items up for bid included a trip to Germany, sideline seats to the Michigan vs. Ohio State game, cooking and golf lessons as well as tickets to various events around Columbus. In my opinion, the best part of the evening was knowing that all the proceeds were going directly to the Fisher Follies Fund.

With the fast-paced environment we live in, it is easy for us to get caught up in our work, a job search, homework assignments, or other commitments we may have. Being apart of activities like this allows all of us in the graduate school to come together for a greater cause and support the Fisher community, which I believe is a valuable part of the Fisher College of Business experience.

“Remember that the happiest people are not those getting more, but those giving more.” ―H. Jackson Brown Jr.

I look forward to taking part in the next Fisher Follies event, which will be a variety show that features a number of humorous skits, video, and musical numbers. Thank you for reading!

Celebrating National Diversity Day

National Diversity Day is a day to celebrate and embrace who we are, despite our differences, no matter what race, religion, gender, sexual orientation, age, nationality, or disability. A day to reflect on and learn about different cultures and ideologies. A day to vow acceptance and tolerance. A day to consciously address these areas at educational and religious institutions, as well as in the workplace and at home. National Diversity day is an annual event on the first Friday in October (Diversity Awareness Month). This year, National Diversity Day was October 5, 2018.

Stephanie Hightower, President and CEO of Columbus Urban League

The Fisher Graduate Women in Business and Black MBA Association collaborated together to invite Stephanie Hightower, President and CEO of Columbus Urban League, to speak and discuss with Fisher students about her journey and experience as a minority woman in the business world. This took place in the Mason Rotunda. Over dinner, students had the opportunity to ask questions and engage in a discussion with Stephanie over issues that took place in the workplace, home, social events…etc. Overall, it was such a successful event, and we hope to continue having such events. A big thank you to the Office of Diversity and Inclusion for sponsoring this event!

Enjoying dinner from Sweet Carrot
Fisher students engage in a discussion with Stephanie Hightower

FGWIB and BMBAA Leadership Committee with Stephanie Hightower

 

Ways To Get Involved!

Grad life here isn’t just academics—there are a lot of activities outside of classes to get involved in while at OSU. There are many organizations to join and events hosted to make sure we have fun during out short time here. Here are a few ways to enjoy your time here while in the MAcc program:

MAcc Council 

The MAcc council is a group of MAcc students whom we elected to plan activities and organize events during the program. In the past, we had a cornhole tournament, we’ll be having a MAcc picnic soon, and many other activities are currently in the planning process. They also team up with the councils for the other Fisher Graduate Programs to host events like tailgates before football games. So whether you join the MAcc council or just go to the events, it’s a great way to get involved and meet other Fisher graduate students.

Clubs/Organizations

There are many organizations available to Fisher grad students! Joining an organization is a great way to meet other people not only in the MAcc program but also other Fisher Graduate Programs. Check out this list of clubs you can get involved with as a Fisher student. You can also pick from over 1,300 clubs that are offered here for everyone at Ohio State University.

Intramural Teams

Something I am personally involved in and love doing is playing on intramural teams. Currently, I am on soccer and sand volleyball teams, and will be on a basketball team once these are over. I am on a team of all MAcc students and despite our 1-3 record in volleyball, it’s a lot of fun! 

Making Strides – Women in Business at Fisher

Have you ever felt hesitant to speak your mind in a meeting, own up to your recent accomplishments at work or take the first chance to raise your hand in class? These are thoughts common to many women in the business world. Fisher Graduate Women in Business (FGWIB) just hosted a workshop to help bring women together and begin combatting these very issues.

The first of four workshops in the series, “Raise Your Hand: A Workshop for Fisher Women,” led by Dr. Claire Kamp Dush, was both encouraging and inspiring! We learned and compared with other women how much we are affected by imposter syndrome, or the tendency for successful individuals to not accept their own accomplishments and develop a fear of being seen as a fraud. We shared stories and created action steps to support one another in preventing some of our default imposter syndrome actions moving forward. Overall, the workshop provided a confidence boost through developing aspirations for being fearless in work, life and school. I am looking forward to the next workshop focused on the best ways for women to self-promote.

Throughout my time at Fisher, FGWIB events and workshops like these have helped bring women together in support and empowerment. I am also a Forté Fellow, and as a part of the Forté Foundation, I am able to expand my network beyond the Fisher community. All female MBA students are able to join Forté as soon as they start the program. Through Forté, I attended one of their annual conferences to network with organizations and other schools, I have listened in on inspiring webinars led by female business leaders across the US, and I have leveraged their job center through posting my resume and interviewing for several positions targeting Forté members.

Overall, despite some of the challenges we face as women in business, being surrounded by conversations bringing these challenges to light, workshops to rise above and resources to expand and grow professionally has made a significant impact on my experience here at Fisher. I look forward to seeing these experiences continue on into the year and for future Fisher women!

Professional Networking Event and Career Fair

Hello everyone!

I started writing this post on my way to Milwaukee, Wisconsin, as I was heading out to a Professional Conference & Networking event organized by a professional organization called Prospanica. I was given the opportunity to attend the conference by the Fisher College of Business Office of Diversity and Inclusion, as well as the Office of Career Management at Fisher.

Fisher students at the 39th Prospanica Conference

This year, five master students—3 MBAs and 2 SMFs from the Fisher College of Business—participated in the 37th Prospanica Conference. The purpose of the organization is to connect Latino students and other diverse student populations with employers and recruiters from Fortune 500 companies.

All of us had the opportunity to practice our elevator pitch with many recruiters and had the chance to interview on-site. Some companies that were present during the conference were Google, Nike, Nintendo, Nationwide, Northwestern Mutual, Henkel, GE Healthcare, CenturyLink, John Deere, Federal Reserve, Eaton, among others.

The Prospanica Conference is only one of the many events that are supported by Fisher, OCM and ODI. This coming week, there is another Conference for the National Black MBA Association that I know many graduate students will be attending. I would like to thank both OCM and ODI for this opportunity, and wish all the best to students attending future conferences.

Now, I am ready to go back to campus and continue studying for my first data analysis midterm; hypothesis testing, confidence intervals and all that fun stuff.

Me for the next five days

Cheers and go Bucks!

Ferny

MAcc Gives Back… and I Get a Workout

One of my favorite experiences this past year has been volunteering in MAcc Gives Back. This event occurs every spring and is open for participation by all MAcc students and professors. The goal is to “give back” to the local community of Columbus.  This year, different groups went to different locations. My group volunteered at Clarfield Farm. This is a local farm that produces healthy produce for the Ohio community, and works closely with the Mid-Ohio Foodbank.

Once we arrived at the farm, we received a brief tour of the facility and greenhouses to see current growing plants. There were different duties to fulfill such as: filling the irrigation system over with dirt, shoveling gravel to cover a certain area of the ground, and helping move supplies to lay tarp on the ground and reorganizing the supplies.

I personally worked with two classmates, Courtney and Matt. Courtney and I shoveled the gravel into wheelbarrows, while Matt unloaded the wheelbarrows and spread the gravel evenly around the area needed. This activity was a great way to bond with fellow classmates while volunteering in addition to getting a major “arm workout.”

Matt carrying the gravel to be distributed on the ground
Courtney and I in “mid- shovel”

Overall, this was a great experience. One reason is that I learned more about my classmates outside of class and enjoy some fresh air with them. In addition, after the volunteering, a former professor who worked with us, Brian Mittendorf, took all of us out for lunch. There are enormous opportunities at the Fisher College of Business to connect with classmates and professors. I highly recommend all incoming students to get involved in as much as possible.

Traditional Festival, New Family

Some of the “MBLErs” (Master of Business Logistics Engineering) are from China, including me. We celebrate the Traditional Chinese New Year which is also called “Spring Festival.” This is the first time for most of us to celebrate Chinese New Year away from China (and the first time to celebrate without our families), so we decided to celebrate this special occasion with all MBLE members and professors.

photo by Xiaoyue (Diana) Huang

On February 11th, 2018, the MBLE Council held the Chinese New Year Celebration in the Mason Hall rotunda. Several members from the MBLE program participated. We were glad to have faculty from both the Fisher College of Business and the Department of Integrated Systems Engineering enjoying this wonderful night with us.

Of course, we honored various traditions– including the enjoyment of making authentic Chinese food together (in this case, some people learned how to make dumplings for the first time). Also, we wrote spring festival scrolls and “Fu” characters. By giving the scrolls away to everyone who participated in this event, we wished everyone a happy and lucky new year.

Some modern activities also made things fun. The president of the MBLE Council gave a performance of the Chinese pop song Qinghuaci, and we played Mahjong and card games just as we would at home.

The holiday is an “ending day” for us since this is a time for 2017 to end, but a “starting day” for us since this is the beginning of spring. We will continue working on professional growth and finding our ideal jobs. During our time together, we felt like family members to each other and built what will hopefully be long-lasting relationships.

Maybe this is the true meaning of celebrating the new year, no matter where it is celebrated and when it is celebrated. We say goodbye to the old year by acquiring something valuable. We give a warm welcome to the new year by looking forward to new challenges and treasuring friends and family. Although this is a traditional festival, we have a new family at The Ohio State University.

My Top 3 Memories at Fisher

As my two years at Fisher comes to an end, I can’t help but reminisce on the many experiences I’ve had while completing the Full-Time MBA program. When I first began the program, all the second-year students would say, “Enjoy your time. It goes by fast!” and I would just smile and think, “yeah, sure,”as I could only focus on my seemingly never ending to-do list of homework assignments.  Now that I am one month away from graduation, I finally understand.  It really does go fast!

So naturally, as I become sentimental and reflect on the last two years, I have to share some of my favorite moments– with photos!

#1 – Meeting my Core Team

So, this was slightly awkward at first. We all sat in silence for the first 10-15 minutes of meeting.  But now, we are actually the best of friends!  We look back on that day and laugh.  You become very close with your core team throughout the program and I am thankful to be graduating from the program with friends who feel more like family.

 

 

 

#2 – KeyBank Case Competition

There are numerous opportunities for development while at Fisher, and one that I feel helped me the most was competing in case competitions.  There are both internal and external case competitions and my favorite was the Key Bank Case Competition.  Working closely with this team was a great experience that challenged me to explore outside of my comfort zone and provided me the opportunity to work with two students who have now become close friends of mine.  Plus, we placed in the top 5!

 

 

#3 – UTSAV

Fisher has a diverse class of students and throughout the program, there are numerous opportunities to engage with individuals from different backgrounds and to celebrate their cultures.  UTSAV does just that! UTSAV is an event held by the Fisher Indian Student Association (FISA) in April each year and involves both faculty and students.  UTSAV shares Indian culture with the Fisher community through Bollywood music, Indian dance performances, delicious Indian food, and some fabulous entertainment.  “UTSAV,” which means celebrating life, is a manifestation and celebration of the diversity within the Fisher community.  I performed last year with my core team and had so much fun! I’m looking forward to attending this event again next week.

 

 

 

 

 

 

 

Red Carpet Reflections

Little did I expect that Red Carpet this year would be just as an amazing experience as it was last year! This time, from the perspective of a current student and point person to welcome in part of the admitted class, I realized how much fun it is to share about Columbus and the program experience so far. Also, through other current students sharing their stories, I was reminded of many opportunities to experience this amazing city!

During the welcome reception at the Ohio Stadium, we learned a lot about the behind-the-scenes to game day and were reinvigorated with excitement for next season! Student ticket info will be coming this summer, and we can’t wait to buy the Big 10 package again. One thing to look forward to for all home games are the great Fisher tailgates at Fisher Commons. Not only an apartment complex to look into, Fisher Commons is in a central location to bring many current students together.

I also helped coordinate the significant others/partners/spouses (SOPS) breakfast on Saturday morning at Red Carpet, and I learned some great tips for managing time between work/school/home! For example, many current SOPS put together shared calendars for each other to find times to spend together. My husband and I try to eat dinner together almost every evening and spend at least one day of the weekend away from work and study. On the next nice weekend day, we plan to check out the Columbus Zoo & Aquarium, while doing some background research for one of the consulting projects I am working on for the Professional Development core class.

Finally, Red Carpet weekend came to a close with our women’s breakfast on Sunday morning. We have a strong group of women coming into the program, and I cannot wait to see how Fisher Graduate Women in Business (FGWIB) and our Forte Foundation connections grow into next year. I had a great time connecting with classmates at the Forte conference last summer (see photo below) and hope to see many again this summer! Also, I hope to see a few admitted students at our first Fisher Women’s Conference on April 6th!

Overall, it was an amazing weekend, and I am looking forward to our incoming class next year!