Posts filed under 'Full Time MBA'



We Came, We Saw, We Conquered…


john1

To say the past month has been a whirlwind would be a huge understatement. Everyone in Gerlach Hall has been incredibly busy with classes ending, exams approaching, interview prepping and of course all of the fun extracurricular activities that happen at Fisher this time of the year. The most famous of these events is the Fisher Auction.

For those of you who have not experienced the Fisher Auction, it is a night where all of the current students and alumni dress up and head over to the Blackwell Ballroom to partake in both a silent and live auction. Some of the popular items to bid on are things like a dream ride in one of Professor Rucci’s classic cars, the chance to have Dean Wruck come into your class and sing happy birthday to you, and attending a Clipper’s game with Professors Hill and Gray. There are of course some unpopular items as well, like, for example, a date with a current classmate… which did not go for as high of a price as originally hoped (sorry Andy, but I’m sure you and Joey will have a great time).

I feel like I walked away with the best prize of the night, which was a ticket on the 50-yard line to the OSU vs. Michigan game along with a fully catered (and stocked) tailgate beforehand accompanied by Professor Mitchell, our first-year core marketing professor.

The trip was downright awesome. JP Prescott, my fellow auction winner and friend, and I headed to Ann Arbor at 5am and met up with Professor Mitchell and her friend Chuck. Chuck is a big Michigan fan, but we were able to easily overlook this due to the fact he hooked us up with the tickets and a spot right next to the stadium to tailgate at. He also took the liberty of getting some of the best food I’ve ever had at a tailgate…major shout out to Professor Mitchell on getting him to agree to donate all of this to a couple of Ohio State fanatics on his own turf.

john2Also, due to the great location of our tailgate, there were plenty of opportunities to get pictures of both teams, both bands and both cheerleading squads entering the building.

Obviously this great time was capped off by the incredible win the Buckeyes had over the Wolverines…which was an awesome thing to witness in the heart of the Big House. The coolest part, however, was getting the opportunity to have this experience with both a fellow classmate and my professor. This is something that really doesn’t happen at other B-schools schools, but at Fisher it is encouraged. I am looking forward to Follies next year, and continuing to be involved at Fisher. Fisher Follies, along with AMP and Innovation Fisher, are all clubs that have caught my interest!


Bid Often & Bid High

Back in November, Fisher Follies held their yearly auction – and it was an INCREDIBLE NIGHT. Now, I am on the Follies Steering Committee, so I might be a little biased :)

For those who don’t know, Fisher Follies is a student organization with a lot heart and even more personality. Follies strives to celebrate and leverage the camaraderie of all Fisher students, faculty and staff in order to raise money for the “Fisher Community Fund”. This is a special fund that assist Fisher students who find themselves facing unexpected hardships. Bottom line, it strengthens the Fisher family and allows us to help another. Which in one of my favorite things about this school.

Auction items are donated by faculty, staff and students and range in all sizes and prices. There is a Silent and Live Auction, so the event is great for everyone.

For the Silent Auction, I donated coffee for a week – you text me, I bring you coffee! Other examples of donations include beautifully decorated cookies, dinner for two at Hyde Park, rounds of golf, even manual labor!

The Live Auction is where the big items come to the spotlight. These include tickets for the OSU/Michigan game, a private tour of the Watershed Distillery, brewing beers with Professor Campbell and rides in one of Professor Rucci’s classic cars. The list goes on and on — I had to keep a tight grip on my purse, I wanted to bid on everything!!

The prizes are fantastic, and the entire evening is full of laughs…and quite a bit of competitive bidding. Students dress up in cocktail attire (hey, it beats business professional) and make it a night to remember.

The next Follies event is the Variety Show in February – see you there!

Lindsey and I ready for the night!

 

Auctioneers bidding off “Pie a Michigan Fan!”

 

Good lookin’ group of 1st Year MBAs

 

This little princess came to the auction as well!

 

Todd (1sr yr MBA) and Jenn (Fisher Advisor) having a blast at the Follies Auction

 


The Man with a bowtie

As a Buckeye undergrad, I am no stranger to Dr. Gee and his adorable bowtie. He was President of Ohio State for my entire undergraduate career and the first year of my MBA program. On November 18, some Fisher students has the pleasure of having lunch with Dr. Gee and learning more about his background, views on OSU and how to keep energy and passion in your life.

Dr. E. Gordon Gee has been president of West Virginia University,  Vanderbilt, Brown and Ohio State (twice – because we are that awesome). In 2010, Time Magazine rated Gee one of the top 10 college presidents in the United States.

During the lunch, Dr. Gee talked about his love for Ohio State. He explained that it was a challenge, and opportunity, to pull together all the departments at OSU. The diversity allowed for connections to be made  by the OSU Medical Center, the College of Law, the College of Engineering and the Business School. He outlined his view of Fisher being tied to the integrity of the University and that it is essential for the university as a whole to constantly reinvent itself.

I thought it was refreshing to hear a leader talk openly about making mistakes – but also about learning from the past and moving forward. Dr. Gee emphasized the need to stay true to yourself, “Even if I failed, I made sure  I was going to do it having fun and with personality.” Students asked about dealing with criticism – and in typical  Gee fashion – the man just laughed. He said that he has received enough criticism till fill hundreds of books and that it typically isn’t about you as a person, but your actions.

Gee’s 5 keys too success:

  • Have self-confidence
  • Play to your own strengths
  • Have thick skin
  • Have a sense of humor
  • Have nerves like sewer pipes
  • Keep your passion – “If you don’t believe in what you’re doing, you want last very long”

Gordon Gee Brutus!
Could this man be any more adorable!?

My favorite takeaway from the entire lunch was Dr. Gee’s take on family and balance. He told how he is a workaholic, but looking back, regrets missing some important family moments. As he said, there is no substitute for a loving family, a good home and caring friends. 

 

 


Make Yourself Uncomfortable!

One of the coolest aspects of the Fisher MBA program has been the ability for me to get involved in things that allow me to get out of my comfort zone. This is a risk-free environment- why not?!

Classes:

I know that I will be entering into a marketing career upon graduation- because of this, I have viewed my 2nd year of school as a chance to take tough classes that will make me as well-rounded as possible. Both Intopia and Corporate Finance II have fit this bill for me:

Intopia: This is a business simulation class in which you and a team of two or three other people run a company in the PC and/or computer chip industry in one of three global markets. Decisions within all functional areas of business are required- finances, marketing, pricing, operations and R&D, just to name a few. As you can imagine- it is challenging and very complex!

Corp Fin II: This class takes a deep dive into mergers & acquisitions. The class is instructed by Senior Associate Dean Wruck, and has been the most worthwhile class I have taken during my time at Fisher. I have learned about analyzing mergers, acquisitions and corporate governance- which includes really cool subject matter like hostile takeovers, golden parachutes and poison pills. Take the class to learn what these crazy terms mean!

New Skills:

Last semester, I wanted to challenge myself to learn golf, and had an opportunity to sign up for lessons through the RPAC. I got together with a coach and three other trainees once a week to go over basic golf skills, including swing (yes, I can now effectively chip!), club selection, putting and even terminology. It provided great balance with class, and I now feel confident that I can practice this spring on a local course with classmates.

Teamwork:

Looking back on my experience so far, I am pleased that I have sought out unique teams for every elective class project in my second year. I feel that it is so valuable to hear different opinions and ways of thinking- if you continue to work with the same people for over and over, it will be hard to expand into new and different ways to solve problems.

My biggest piece of advice if you’re applying for or entering into the Fisher program- get involved in things that push you to your limits!


Operations, anyone?

Last week I had the opportunity to attend not one, but two Operations related Career Conference events and they were awesome! First, there was the Annual “Links Symposium” sponsored by the Operations and Logistics Management Association, and I volunteered to help organize this event, being a member of OLMA myself.

The half – day event was hosted at The Blackwell Inn, Fisher’s own hotel and Executive Conference Center. This year’s topic was Lean Management, and there were two discussion panels, one for Lean Management in Manufacturing and the other Lean Management in Services. For all the Ops and Supply Chain Majors out there, this was a fantastic opportunity to interact and network

At the OLMA Links Symposium

with the panelists, who were a mix of academic faculty and industry experts from companies such as Greif, Huntington, Cardinal Health etc. To top it all, we had a great moderator – Georgia Keresty, a lean expert with more than 30 + years of experience. 

The very next morning I attended an Operations Career Change Round table event hosted by the Working Professional MBA Program. Fisher’s apt selection of the panelists should not go unmentioned. The 4 WP panelists were each from different areas of Operations – the distribution side, Supply chain side, the IT side and the customer side. It led to a very interesting Q and A session where they shared valuable stories from their work experiences and advice on how we could better ourselves to become ideal hiring candidates for Operations Management roles in top companies.

The biggest perk in attending these kinds of events is that you get to meet such vibrant personalities who are willing to help you in your career any way they can . Drawing from their experiences is a big plus, and ultimately helps you in connecting with more people in the field of your interest. Kudos to Fisher faculty and the COE , for their amazing contributions year after year and a special thanks to Fisher alumni who are so eager to give back to the business community – you are invaluable resources to the current students and one of Fisher’s greatest assets.

And these networking events are right at your doorstep. My advice is to never let these chances slip, because these are golden opportunities that can lead to lifelong career connections. Boy, am I glad I came to Business school :)

With WP alums Megan and Jonathan at the Ops Career Change Roundtable


“The Game” Week

Being a Buckeye means a lot, especially during rivalry week. Every year, Ohio State and That Team Up North compete in one of the most storied football rivalries in the country. Everyone in the states of Ohio and That State Up North feel the excitement and energy that comes with rivalry week. This is definitely true for graduate students in the business school.

As I have walked around campus this week, there have been some noticeable differences in comparison to other weeks during football season. Buckeye students and faculty seem to be wearing more scarlet and gray than ever before. A few brave students with affiliation or allegiance to That Team Up North seem to be more annoying than ever before as they wear the hideous maize and blue. It has even been fun to see a lot of the international students get involved in the sport and the rivalry.

Last night was the annual Mirror Lake jump that takes place on Ohio State’s campus (although the university claims it isn’t sanctioned or sponsored by OSU). Thousands of students, faculty, friends, alumni, and other Buckeye fans turned out to celebrate rivalry week by jumping in a freezing cold Mirror Lake. This annual jump takes place on the Tuesday night before the game and results in lifelong memories for the participants that dare enter the freezing waters of Mirror Lake.

Viewing parties are also a huge part of the rivalry week. When Ohio State is not hosting the game, thousand of viewing parties take place throughout Ohio. Fans invite family, friends, and basically anyone wearing scarlet and gray to watch the game and cheer the Buckeyes on to victory.

This year the game has some additional drama and ramifications as the Buckeyes enter the weekend with a 23 game win streak to Ann Arbor. Not only do they bring an impressive win streak, but they also will enter The Big House as the number three team in the country. The Buckeyes will need a win this weekend and a future loss from either Alabama or Florida State in order to make it to the National Championship. Fans in Ohio feel that Ohio State is deserving of entering the title game, but they will need some help from Alabama’s and FSU’s opponents. Therefore, this weekend I (along with hundreds of thousand of Buckeyes) will be cheering for Ohio State, Auburn, and Florida.

Regardless of who wins, rivalry week is always a fun time to be a Buckeye. However, we all know that it is much more fun when you win. O-H!!

 

 


Experiential Marketing: Hearing An Insider’s Perspective

A class session with Fisher Marketing Professor Shashi Matta is always interesting—you never know what might happen.   This has never been more evident than during yesterday’s Advertising Strategy and Management class; about half-way through our discussion, a guest came to the door.  Professor Matta wrapped up his thought, and then introduced our guest speaker for the day, straight from the airport—Mark Anderson, Chief Experiential Officer at an agency in Los Angeles called Omelet LA.  While he was talking to us about his company and some of the types of work they do, the Fisher Technical Team was setting up a video conference display in the front of the room, and our speaker was joined via teleconference by Molly, who directs the experiential marketing and advertising work on the Windows Phone 8 for Microsoft.  They walked us through the insight, strategy, and specific tactics that they employed when launching the Windows phone last year, specifically their experiential marketing initiative.

As a marketing student looking ahead to a career in brand management, it is always inspiring and educational to see what innovative companies do to reach consumers in powerful, tangible, effective ways.  The way the Windows Phone 8 team looked at consumer contact, social media, and earned media as foundational elements of their integrated marketing mix was extremely interesting.  They talked us through the hard choices they had to make when weighing the ROI of an experiential, innovative campaign against other traditional communication vehicles—these discussions aligned powerfully with the discussions we’ve been having in class about IMC strategy and communication objectives.  It’s always cool to see course material come to life, and we definitely had the opportunity to do that yesterday.


The Family Man (Not Nicholas Cage…)

 

It’s ok…It will be alright.

This is for all of the spouses and parents out there.  I thought coming to Fisher the thing I would get in 2 years would be an MBA, but I quickly learned that I was gaining a whole new discipline in the process.  As a husband and father who wanted to be around his family, I knew coming to business school was going to be challenging both inside and outside the classroom.  However, I feel that having a family has actually made me be better as a student and at home.  The three things I have learned through this process have been:

  1. Time Management: You just have to be good at managing your time.  I don’t have a lot of margins in my life right now, so it’s a sink or swim situation.  Often when you’re in this spot, not having a choice can actually push you to be better than you might have chosen on your own.
  2. Devote time to thinking about what’s important: The forethought you put into what you want to get out of business school is positively correlated (what’s up data analysis!?) with the opportunities you’ll be able to take advantage of while here.  There are a ton of events and if you don’t know what you want things may pass you by without you realizing it.  Better to be prepared and do the heavy lifting on the front end.
  3. Learn to say no: Like I referred to in point #2, there are a ton of events out there.  The temptation is to go to all of them.  It’s a temptation because there are a ton of awesome and interesting events.  Otherwise, it wouldn’t be a temptation, right?  Well, due to family parameters, I can’t go to everything, but I can go to the events I’m really interested in and passionate about.  That’s where the power of saying no comes in.  You have to pick your battles, and part of that is saying no to good things in order to say yes to great ones.

Fisher Season Premiere

Fisher Season Premiere is a unique recruiting event hosted by the graduate programs office. As a second year full-time MBA student, I was invited to attend this event and serve as a sounding board for many students who are thinking of coming to Fisher.

The potential candidates arrive on campus and spend a few days with faculty, admissions staff, current students, and future students. This provides candidates a detailed view of what their life may be like as an MBA student here at Ohio State. Each evening, dinners and social hours are held for candidates to meet with current students and alumni to ask questions and familiarize themselves with the Fisher experience through the eyes of others.

The last two years I have had the chance to attend and talk with others about themselves and answer any questions they have for me regarding my time and experience at Fisher. Many candidates ask the same questions and try to grasp the feel of how their life could change over the next two years. Aside from all of the fun I had and the new friends I made, it was a serious time to reflect on my answers and my time here as an MBA student. Here are a few of the questions I was asked, and how I responded to each question respectively:

  1. How is the career management office at Fisher?The career management at Fisher is awesome and does their job fantastically. The top companies in the country recruit at Fisher and it is each students’ job to prepare for interviews and know how to answer interview questions. The career management office helps you prepare, they connect you with the right people, and then they trust that you will be successful in obtaining the job of your dreams. 
  2. Do you feel prepared to enter the workforce after your time here at Fisher?Yes, like never before. I have a good amount of experience in my past but the education and knowledge I have received here has been more than I expected. As a marketing and strategy major, I have been very impressed with the professors and how well they command the dynamic of the classroom. Frameworks, processes, tools, and other wisdom have been shared with me that made it possible for me to be successful during my summer internship. I have no doubt that the additional training and knowledge I am receiving during this second year of school will help me be even better prepared to succeed as a business leader.
  3. Why Ohio State? Why not? Everything that a business student could want is offered here at Fisher. Great faculty and staff. A great big city without the city traffic. A wonderful community for families (which was important for me). The list goes on and on. I selected Ohio State because I wanted to know my classmates (small class size), I wanted a top-tier education, and I wanted a school that was strong in marketing management. Ohio State had met all of my criteria and overall it felt right. Sometimes it is best to go with your gut, but in this instance, I didn’t need to. Everything else fell into place and it just made sense.

Hopefully my answers and conversations with those potential candidates last week will help them realize that Ohio State and the Fisher College of Business is the place to be. If anyone else ever has any questions regarding the program, please don’t hesitate to contact me at lundberg_24@fisher.osu.edu.


O-H … I-O!

If you know me, it’s no secret that I am a huge buckeye fan. But, when you go to Ohio State for undergrad, buckeye fever is in your blood! However, it’s more than just a game on a field, it’s an experience. From tailgating with Fisher friends beforehand to going to the game and cheering on a win, it’s a great break from classes, homework, school, internship/job searching and the 10,000 other things on a business student’s to-do list.

Ohio State is full of rich traditions, but I think the football atmosphere takes win. When you are on campus during game day,everywhere you look it is a sea of scarlet and grey. Games are usually Saturday afternoons, but the night games against big components are even more fun. True, during late October and early November, the layers start to appear. We just played Penn State – and everyone was putting on scarves and hats!

OSU v. Penn State – cold, but so much fun

The Shoe!

Fisher Ladies!

Ohio State football is full of traditions, from Brutus Buckeye, to the Mirror Lake Jump, to the leaves on the players’ helmets. The games are a great way to bond with fellow students and make incredible memories. My MBA program is only two years, and they are FLYING right by me.

The game, and the celebrations before and after, are memories that I will never forget!

Go bucks :)


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