Posts filed under 'Full Time MBA'



Sustainability at Ohio State

That's right. Nada.

That’s right. Nada.

Last semester I was lucky enough to be a part of the Sustainability team of The Ohio State  University. Its major initiative - The Zero Waste Program, focuses on diverting 90% or higher of its waste materials away from landfills to be recycled and composted.

The Ohio Stadium, or the Horseshoe as it is popularly called, is now the largest stadium in the entire country to achieve zero waste. Last year, Ohio State won the 2012 Game Day Challenge, a competition in which we beat 78 other schools to divert the most football game day waste. More than 102,000 fans pack the stadium at any given game, and this is where the impact of the initiative is most visible. So, when thousands of fans are busy screaming and enjoying the game, members of our team are  walking around the stadium (and trudging along in the snow come winter) , faithfully inspecting the bins, recycling and composting.

Also, after the Indiana game, our entire team went out on the football field and had our photo shoot for the season. This was also the first time I got to actually be ON the football field, so I wasn’t complaining. And did I also mention that it was snowing heavily? We spent a good forty five minutes taking pictures on the field and it was totally awesome.

 

 

Just look at all that stadium !

Just look at all that stadium !

O - H !! Go Beyond.

O – H !! Go Beyond

 

All said and done, it is extremely humbling to work with people who volunteer their services time and again to give back to the society in this way. I feel quite fortunate just to be part of a movement that accomplishes the incredible feat of 120,000 pounds of diverted waste materials every season. It also gives me a great opportunity to widen my circle beyond the Fisher group of friends whom I usually interact with and meet some really interesting and wonderful people.

 


AMP Super Bowl Ad Review

One of the many enjoyable aspects of being a full-time MBA student is that so many great student organizations exist in which anyone can be a part of. Student organizations range in size from large to small, depending on the interest in the organizations subject matter and activities. One of the organizations here at Fisher that I have been a  part of is AMP – the Association of Marketing Professionals.

The last few years AMP has held an activity in conjunction with the Super Bowl. For most marketers, watching the commercials on Super Bowl Sunday is just as entertaining as watching the big game. This is also true for MBA students.

In order to take advantage of some great learning opportunities that come from viewing the Super Bowl, AMP held its annual Super Bowl Ad Review a few days ago. The event always brings in a large crowd of students interested in learning more about creative advertising and why some commercials are received well and why others fall on their face – even when spending $4 million for 30 seconds.

This year was fun because we were able to hear from two marketing professors as well as a Fisher alumnus, Jason Mlicki, who owns his own advertising agency (Rattleback) here in Columbus. Jason has worked in the advertising world for quite sometime and brought a great perspective to many of the ads that we viewed.

A few of the favorites that the professors and Jason shared with the class included Audi, Hyundai, Radio Shack, and Heinz. I personally enjoyed the Audi and Hyundai commercials. They both had different strategies and tactics used throughout their creative, but I believe they both communicated effectively to their audience. Here is the Hyundai commercial for your viewing pleasure! Go Bucks!


Buckeye’s Basketball Game For Class

That’s right ladies and gentleman, as part of an MBA class, I was able to attend the Ohio State vs Illinois basketball game a few nights ago. Yeah, I know, there are thousands of students that attend Buckeye games every week. However, there are not thousands of students that get to sit with the athletic director, Gene Smith, in his suite! Ohio State

This past term I was luck enough to take a class from Gene and Sheila Smith. The Business of College Athletics was taught by the Smiths as well as various managers and directors from within the Ohio State athletic department. This class truly was one of my favorites and full of excellent learning opportunities. We learned about the NIKE and IMG contracts, coaches compensation, game day security operations, pricing of tickets, fundraising, issuing of scholarships, student development, licensing and trademarks, and much, much more!

As a gift to the class, Gene and Sheila invited the students to attend one basketball game with them in their suite. The suite was a neat experience and it was a fun way to celebrate the ending of a great class. Lots of food, drinks, and fun conversation with one of the best athletic directors in the nation. I was very impressed with the humility, kindness, and professionalism of Gene and Sheila. It didn’t surprise me to hear on the radio this morning that Ohio State just barely extended Gene’s contract through 2020. He is a class act and a great professor. His class was great and the game was an excellent way to kick-back, relax, and enjoy some buckeye basketball with a lot of great people.


Snow Day(s) at Fisher

As the month of January is coming to a close, students, faculty, and administrators are still trying to wrap their heads around how scheduling will take place the next few weeks. This is what happens when temperatures drop to extreme lows that cause issues not only for students and faculty, but for buildings, heating systems, and snow removal systems.Ohio State Snow

Since returning to school at the beginning of January, we have already had 3 days of school cancelled due to frigid temperatures that aren’t all that common here in Ohio (windchill as low as -35°F). In fact, when I was driving to campus this morning I heard on the radio that a year ago from today, Columbus set a record high of 67°F. Talk about variance!

The most difficult part of this whole situation is that the university is trying to use Friday’s to make up for the missed/cancelled days. This poses an issue for MBA’s because many first years are out of town on the weekends interviewing for internships and therefore, aren’t able to be in class during the makeup sessions. For second years, many are accustomed to not having class on Fridays and have thus scheduled recruiting trips, house hunting tours, and site visits with prospective employers. So, what do we do?

As one would think, the show must go on. If you can make it to class you obviously put all of your effort into doing so, but if not, most professors and faculty are understanding of the situation.

As for me, I have enjoyed tracking facebook and seeing what all of my classmates are doing during the days of school that are canceled. Some are ice skating, others are setting up forts with their kids, while others stay in bed and watch Netflix. Does it really get any better than that? So, another reason to be a Buckeye – we still get snow days!


Going Beyond At Fisher

The Fisher College of Business recently released their new branding campaign – Go Beyond.

The launch of the Go Beyond campaign was held at the Blackwell Ballroom. Students, faculty, professionals, and other members of the community gathered to hear the new tagline and slogan for the business school. Fisher College of Business

It has been fun to be a student at Fisher while this rollout has been taking place. Students and faculty seem to be excited about the changes that are taking place and the new logo and color scheme that will be seen within Fisher materials. The college is transitioning away from the maroon and tan color scheme to a more traditional Ohio State color scheme – scarlet and gray.

Fisher isn’t the only school that has introduced a new brand tagline and slogan. Northwestern’s Kellogg School of Management uses the slogan Think Bravely and Wharton uses the phrase Knowledge for…

As a student at Fisher I feel that the tagline truly fits the mission and objective of the program. The MBA program continually pushes students to be better, learn more, and grow in every way possible. Before coming to Fisher, I had a knowledge of advertising and marketing within the financial sector. When I leave Fisher in a few short months I will carry with me a strong network of friends and classmates, business knowledge in multiple industries, consulting experiences, additional leadership skills, and  tools and resources to assist me in solving complex problems that businesses and managers confront on a daily basis.

 

 


Going Beyond the Cold

OSU-Cold weather

It’s been a cold start to the year for most of the country, Columbus included.  The first two days of “Spring” semester were cancelled due to cold weather (not snow) which seemed like a great thing initially.  Turns out, we had to make up those days.  After all, we are paying to go to class, not to have classes cancelled.  The make-up days have been on Fridays, a day usually for catching up and getting ready for the next week.  All that to say, it’s been a busy start to the year.

Go Beyond

The new brand for Fisher College of Business centered on “Go Beyond” was launched this week.  There was a launch party where Fisher unveiled the new brand and also had speakers like Craig Bahner-Chief Marketing Officer of Wendys, John Lowe-CEO of Jeni’s and Mark Anderson-Chief Experiential Officer of Omelet to Go share how they have been impacted by the Fisher experience and how going here has helped propel their careers.

Hearing from these Fisher alums and seeing the success they have obtained in their careers was refreshing and inspiring.  It was a chance to think beyond the moment (of cold days and feeling behind on reading) and to remember why I am here and to dream about what’s next.  It was encouragement for us in the MBA program to Go Beyond the circumstance and keep pushing towards greatness/success, however those terms may be defined.


Welcome Back Lunch With Dean Wruck

Arriving back on campus after the winter break is always a good time. Students catch up with one another and discuss the fun and exciting activities in which they participated over the break. For faculty and administration, this is also a good opportunity to focus in on the goal of developing students into the greatest business leaders possible.

This past week I had the chance to join many other second year MBA students in meeting with various faculty and administrators to discuss the upcoming months of school and highlight important dates and events as they pertain to us as students. Dean Wruck was one of those administrators that attended the event and answered questions, provided insight into the search for a new dean, and motivated students to continue on the path of excellence from now until graduation.

mattaIn addition to the motivation and highlights of this upcoming semester, Dean Wruck announced a new role for one of our favorite professors. Shashi Matta will now serve as the Faculty Director for the full-time mba program. While serving in this role, he will continue with his curriculum and teaching responsibilities in the MBA program, executive education and other academic programs at the college.

Jeff Rice from the Office of Career Management also delivered some exciting news to the group. He showed the latest employment statistics with our class. The current class of 2014 has more than 50% of students that have accepted offers and reported them, and an additional 10-15% that have accepted offers and just haven’t reported them to the career management portal. In addition to the great percentage of students having accepted offers, the average salary of those students is more than $102,000!

This event and lunch reminded me of what a great blessing it has been to be a full-time mba student here at the Fisher College of Business.


The Season’s Pass The Years Will Roll…

I remember when I was interviewing for MBA programs and talking to people who had already gotten their degrees, a common sentiment was that the MBA program is “over in the blink of an eye.”  It is the sort of phrase that you hear fairly often, and is almost a bit cliche’.

From where I am sitting, a bit over a quarter of the way through my degree, I can now agree that the MBA program is quickly flying by.  It seems like just the other week that I was starting classes and meeting my new colleagues.  But, I have already completed one semester of courses.  I believe that part of what makes the program go so fast is that since the semester conversion from quarters, each semester is divided up into two terms.  While there are a few courses that last a whole semester, the majority of them last for just one seven week term.  So by the time you feel settled in a class, it is week 3-4 and time for the midterm, and then right around the corner is the final exam.  All in all, I believe that this course schedule helps contribute to the blazing speed with which the program is flying by.  The other influence on this is of course just the sheer amount of things that need to be done during the MBA experience.  From going to class and doing assigned readings, to trying to have a social life, find a job/internship, and every once in a while finding time for a meal and some sleep, there is always something to do.   As I have mentioned before, time management is an essential skill to excelling in the MBA program.

If time continues to pass at the rate it did for the first semester, the next thing I know I will be at my summer internship, and then graduating from the program in no time.  With that in mind, I am constantly looking for the opportunities that will foster the most personal and professional growth for me.  Managing those experiences are, in my mind, the key to success in the MBA program.


Back in the Saddle

It’s good to be back at Fisher. Winter break is always a fun time for graduate students, but it always has to come to an end.

Returning to campus is a time to meet up with friends and classmates to discuss what has taken place in the past few weeks since everyone has been in class. It is pretty exciting to hear about all the exciting places my classmates visited during the break. Some of them returned home to various parts of the United States, others flew home to India, China, and parts of Europe. A good handful of classmates celebrated their honeymoons and spent the majority of their time on tropical beaches enjoying 85 degree weather and sunshine.

For me, the return to school marks the last big holiday break that I will ever experience as a student. 75% of the MBA is completed and the finish line is now in sight. This doesn’t signify that things are over, or are slowing down by any means, but it does signify that the end of a good thing is quickly coming to an end.finish-line

These next two terms are pretty exciting for most MBA students – it can be felt in the air. First year students are wandering the halls, dressed in business professional, anxiously preparing for their next internship interview. I remember those times. Hectic and fun all in one! While the first years run around interviewing, most second years are enjoying the freedom of selecting electives and socializing with one another before they graduate and part ways. It’s almost a surreal feeling.

Either way you look at it, returning from the winter break is always a fun time at business school, regardless of if your a first year or second year student. As I said before, there’s a feeling of excitement in the air and it is a joy to take part in it.


Marketing Hop 2013

 

This December I was a part of Marketing Hop, organized by Fisher’s student organization, Association for Marketing Professionals (AMP). Marketing Hop is an annual three day, multi-state trip during Winter Break that arranges for students to visit ad agencies, meet with marketing teams of major corporations and get a feel for a day in the life of a marketer.

photo (4)After a 5:45am departure time the morning after our last final, we

photo (7)said adieu to Columbus, and headed north on a chartered bus. Our first stop on the tour was Ford’s North American headquarters in Detroit , MI. We met with four members of Ford’s branding team, who walked us through several case studies including their successful use of content marketing with the Fiesta. After a photo-opp in the lobby, we headed across the street to one of Ford’s main ad agencies, Team Detroit, who presented the creative process and gave a tour of their jean-clad creative workspace. Potbelly sandwiches were awaiting us when we climbed back into the bus, and we happily settled in for the 5 hour drive to Chicago.

photo (8)

We arrived in Chicago to a party in our honor – an alumni event at Edelman on the 60th floor of a downtown hi-rise. We enjoyed mixing with 30 alumni, including Edelman’s President. We returned the next morning for a panel discussion with Edelman managers on communications strategy before heading to Hillshire Farms and wrapping up the visit with a trip to Ogilvy’s Chicago office.

photo (3)

 

The Hop wasn’t all business – we also had an amazing 5-course meal at the super-foodie Perennial Virant and show-cased our skills at a karaoke bar. 

The trip was a great way to see Marketing in action – and an even better chance to make some lasting friendships with classmates. I will definitely be going on Marketing Hop 2014!

 


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