Columbus Marketing Hop

As a 2nd-year student in the MBA program, I’ve had the opportunity this year to serve as VP of Programming on the leadership team for AMP, the Association of Marketing Professionals. In the fall semester, I enjoyed coordinating the Columbus Marketing HOP, which started last year as a way to introduce Fisher students to different companies in Columbus and understand how they do marketing.

We like to do the trip in the early fall to expose the 1st-year marketing students as early as possible to different types of marketing careers. The core curriculum marketing class is a quick intro in the fall and isn’t able to deep dive into all aspects of marketing. So, for some students this might be their first introduction to what agencies do or understand how different industries do marketing very differently.

Piada’s Headquarters

This year, we started the morning at Piada, which is a new restaurant start-up founded in Columbus. They have recently expanded from Ohio to Minnesota and Texas to test different markets with their Italian street food, fast-casual concept. We got to hear from Matt Eisenacher, their director of marketing, on Piada’s marketing challenges in being a small start-up dealing with explosive growth. He also compared his experiences in the restaurant industry to his background in brand management at traditional CPG (consumer packaged goods) companies like Nestle and Abbott.

From Piada, we traveled to Perio, which is the parent company of Barbasol and Pure Silk shaving brands. It was really interesting to hear from Amy Litzinger and the team at Perio about their different consumer segments and how that leads them to different marketing tactics. They spoke at length about sports and entertainment sponsorships, which opportunities they choose, and why they do them,(which personally I found very interesting because I didn’t know very much about that side of marketing).

The group at Perio, home of Barbisol and PureSilk

After loading us up with gift bags of shaving cream (thank you!), we stopped for lunch at, you guessed it, Piada! We got to try some of the seasonal specials that Matt talked to us about in the morning, and it was especially interesting to hear from half of our group who had never been to one of their restaurants before!

Baesman’s welcoming moose 🙂

Our last stop of the day was Baesman, a non-traditional marketing agency located in downtown Columbus. I was very excited to showcase an agency to our group because it’s hard to understand the agency lifestyle until you get to see it for yourself. So much creativity and flexible thinking is needed in their roles and that often translates into offices that look very different from the stereotypical cubes of the large companies they typically work for.

Baesman’s focus is on data-mining and creating content based on insights that they glean from their clients’ data. It was fascinating to hear about how their business and focus has changed over the past 5 years when they realized what an opportunity data-led marketing would be.

I worked with Baesman in a couple different capacities before I came to Fisher, and even I learned a lot about their business model, and how quickly things are changing in their industry. We got to hear from their president, Jeff Sopko, about starting the business, and we also heard from Evan Maggliocca, who is in charge of their agency branding. I confess that I had never really thought about how important branding and marketing efforts are for an agency as they compete for new business. I had only viewed them from a client standpoint, and it was great to realize their challenges as a business, and how they’ve set themselves up for success under those conditions.

Even though I’ve lived in Columbus for more than 5 years, I personally benefited from visiting these companies and hearing about their very different marketing challenges and tactics. The students who went on the trip learned a lot too, and were excited about the diversity of the companies we visited. I’m happy that AMP was able to share such variety in our own backyard and get our students thinking in different ways about their marketing career possibilities while exposing them to great companies.

The End Is Near

I spent a part of this morning going through photos from the past year, and man, it is crazy how quickly these past eight months have gone. Reminds me of this old country song by Trace Adkins. As our email inboxes get flooded with graduation information, ways to purchase regalia, and other information regarding diplomas; graduation is starting to become a real idea indeed.

Looking back on these photos brought back great memories. For example, I remember our orientation and our Turbo Finance class, where I was planting the foundation of my current financial knowledge and getting to know my new classmates better. Another example is the numerous dinners that we went to as a class and all the great food and conversations we had.

My first team at Fisher

Fast forward to the Fisher Follies Auction event in the fall, to accepting my job, to traveling to NYC and meeting with the banks, to finishing out the first half of the program on a strong note. Christmas vacation was an awesome time to have some rest, start studying for the CFA exam, and begin to prepare for the second half of the school year.

Classmates and me in NYC in the fall.

Looking back on the past two months, I also did a lot of traveling: Denver, New York, Chicago, and Islamorada. It was awesome being able to enjoy these places with family, friends, and classmates. It was also nice to do a little traveling while I was still in school and before I started my job.

Skiing out in Denver at Keystone.

Now, we have just over one month left and I am going to cherish these moments a little bit more than the rest as I recognize that this is the end. We have a few more events planned, including the Fisher Follies Variety Show event and a few other SMF events. I am looking forward to this next month and walking across the stage with my classmates at graduation.

Opening Day: Glory to Columbus!

While other cities in the United States resisted soccer, Columbus embraced the world’s most beautiful game. Columbus stood apart from its peers by developing a professional soccer club, Columbus Crew Soccer Club. Free from the shadow of other professional sports teams, Crew SC organically grew to capture the city’s interest. Crew SC became the first professional sports team in Columbus, as well as the first club registered in the United States’ Major League Soccer. Columbus then proudly built the nation’s first “all-soccer” stadium. The country has returned Columbus the favor by hosting several U.S. National Team matches here in our city!

MAPFRE Stadium, the U.S.’s first soccer stadium, for Crew SC, the U.S.’s first club

March kicks off the soccer season with the Crew hosting the season opener. Two good friends who came into town from Toledo, my house-mates, and I attended the first game v. Chicago Fire (shout-out to the Fisher Finance Grad Association for the free tickets!). Check out the highlights from the game.

Everyone at Fisher should make sure to attend at least one Crew game. Even if you are not a sports fan, spend an evening checking out the atmosphere. The Crew has a loyal base of supporters that can always be found a few hours before a match at Fourth Street Bar and Grill. When you go to the game, walk a few blocks over to Fourth Street to see the support doused in yellow and black garb and feel the excitement in the atmosphere.

Image result for fourth street bar columbus
Its a little sleepy today, but stop by Fourth Street before a match!

One of soccer’s attractions is its attachment to a place. People feel a sense of home with their local club and celebrate their community together though its support. This is clearly evident in Europe where many clubs are close together. Here, clubs are spread out; but, as the league is young, it escapes much of the entertainment industry’s efforts to re-brand sports as an entertainment production. This may feel less exciting than the NFL or NBA, but is a refreshing approach to stay in touch with the city. Study up on the club’s songs so that you can sign along with the Hudson Street Hooligans. See you at the game!

Spring Break: From Germany to German Village

Last week’s Spring Break saw members of our graduate programs spread out across all corners of the world; visiting family, soaking up the sun, and exploring exotic places. I spent my break right here, in the snowy Columbus corner of the world—and I regret nothing.

One group of students spent their week in Germany as part of our Global Business Expeditions program. During the trip—led by MBA Program Director Shashi Matta—the travelers visited famous German companies such as Audi, while also enjoying the culture and scenery.  I was with them in spirit as I made a day trip to German Village.

German Village is a historic neighborhood just south of downtown Columbus, and a true gem of the city. It was settled in the mid-1800s by German immigrants and today is nationally recognized for its historical preservation efforts—in fact, the entire neighborhood was placed on the National Register of Historic Places in 1974.  The area is instantly recognizable by its brick streets, quaint and meticulously-maintained brick homes, beautiful Schiller Park, and German dining options.

Schmidt’s Sausage Haus and Restaurant is a neighborhood institution that has been serving up traditional favorites in the same location since 1886. The spicy Bahama Mamma is my go-to.  Served on a platter with sauerkraut, German potato salad, and house-made applesauce it truly makes you feel like you are far away from Columbus.  Be sure to save a little room for dessert, because Schmidt’s legendary cream puffs (about the size of a softball) are not to be forgotten!

Schmidt’s Sausage Haus and Restaurant; Image: https://www.pinterest.com/pin/70650287877835756/

The Book Loft is another German Village favorite. One of the nation’s largest independent book stores, this quirky labyrinth of literature features 32 themed rooms throughout its winding hallways, connecting what were once three separate properties.  The experience of wandering around is in and of itself an Alice in Wonderland style adventure.

The Book Loft, German Village; Image: http://images.fineartamerica.com/images-medium-large-5/the-book-loft-jack-schultz.jpg

German Village is just one of many unique neighborhoods that comprise the vibrant city of Columbus. We are very fortunate as Fisher students to have opportunities to explore the world directly through study-abroad programs, and indirectly in our own backyard—no matter your choice, adventure awaits!

 

The Global Food Map of Columbus

One cool aspect of the SMF program is how diverse it is. We have students from all over the globe who have their own unique cultures and culinary backgrounds. The latter is something that I have found most interesting over the past few months. Below you will find the different eateries that I have tried since we arrived back on campus from winter break:

First up: Saigon Asian Bistro out in Lewis Center, OH. We had a class dinner here, where the majority of the class showed up; even some of our professors and their families came. I ordered the Beef Pad Thai and it was pretty good. Unfortunately, God did not give my mouth the ability to handle spicy foods so I always have to order no spices. Nonetheless, I enjoyed this meal.

Next up, a few of my classmates and I headed to Taco Loco in nearby Dublin, Ohio, for a friend’s birthday celebration. One thing about this place is the guacamole. Man, oh man, they have some of the best guac in the state of Ohio. In addition to filling up on guac, I also indulged with one of their burritos, which was also very tasty. All in all, a solid little spot.

SMF Group at Taco Loco

Third, headed to New Taj Mahal on High Street near campus for some Indian food. This was my first attempt at Indian food since the summer of 2014. As mentioned above, I was not blessed with taste buds that are cool with spicy foods, so I was a bit scared. However, I ordered the shrimp biryani and really enjoyed it. Also, the buttered naan that we ordered for the table was delicious.

Fourth and final destination: a few weeks back a group of us headed out to Drelyse African Restaurant in Columbus, OH. This place specializes in West African cuisine and it was my first ever try at this style of food, so I was pumped up. I ordered the jollof chicken, which is pictured below. It was AMAZING. Also, my friend ordered the fried plantains and those were a nice little side dish. Would recommend this place to anyone who is interested in trying West African food.

Jollof Chicken at Drelyse

Four great experiences so far this semeste– really looking forward to continuing to explore the different cultures that we have here in Columbus and expanding my food palette over our final few months in school!

Favorite Breakfast Spots

I am a huge sucker for breakfast food. It’s tragic that I am someone who only eats breakfast a few times a week given it is my favorite type of food. Whether you spent all night studying or went out with some friends the night before, a nice big breakfast is definitely the best way to start off a new day.

My Top 5 Breakfast Places in Columbus:

  1. Katalina’s – though I’ve only been twice, their pancake balls are legendary. Katalina’s describes itself as a “homey spot for comfort food with a twist” and I’d say that’s pretty accurate.

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    Pancake Balls (left) from Katalina’s
  2. Northstar Café – Established in Columbus, Northstar Café is a fast-casual restaurant that feels fancier than the price would indicate. I would recommend the “cloud nine pancakes” if you go.

    Cloud Nine Pancakes from Northstar Cafe
    Cloud Nine Pancakes from Northstar Cafe
  3. Hang Over Easy – Perhaps the breakfast spot I’ve been to most often, Hang Over Easy is located on South campus and has great outdoor seating for nice mornings. The staff here is also very nice and the food is tremendous.

    Hang Over Easy
    Hang Over Easy
  4. Jack and Benny’s – This café is located in the Old North Columbus area just north of campus. This is a great place to get a relatively inexpensive breakfast near campus. Classic homemade food and they usually serve you very fast.

    Jack and Benny's
    Jack and Benny’s
  5. Hadley’s– This is more of a special occasion brunch location, but with $18 bottomless mimosas, it can be a lot of fun. The MAcc program recently went to Hadley’s and more than 20 of us enjoyed brunch together.

    Bottomless Mimosas come with your own champagne bottle!
    Bottomless Mimosas come with your own champagne bottle!

As Big Sean says “last night I took an L, but tonight I bounce back.” No matter how many L’s you took the previous night, there is no better way to bounce back than with a delicious breakfast from any of these places.

MAcc Bowling Night

The MAcc program offers many social events throughout the fall and spring semester. In the fall semester, we went to see the Columbus “Zoo Lights” as a group and tailgated together for football games. This spring, we are planning a trip to go skiing, a hockey game outing, MAcc Olympics, and bowling night! There are a variety of ways to connect with your classmates no matter what you are interested in. Not to mention, these events are events with just MAcc students. We just recently had a bowling night on Saturday evening. This was put on by our social event committee as part of our MAcc council. This council, which is generally voted on during the first week of school, also plans community service events as well as social events.

Here are some bowling highlights:

MAcc group
MAcc group

With a class of 81 students, tight-knit experiences such as these make it easy to get to know your classmates better. There are additional events that are put on fisher-wide throughout the school year.

The graduate student ambassador squad
The graduate student ambassador squad

 

Pool Shark Sam scoping out the pins
Pool Shark Sam scoping out the pins

 

 

 

 

 

Rematch to follow soon…

 

Happy Chinese New Year

It’s the year of the Rooster! And here at the Fisher SMF program we could not think of a better way to start off the new year than a delicious meal at one of our new favorite restaurants. Recently opened, HY Asian Cuisine offers authentic Chinese and Japanese food– at least as claimed by several students as their favorite restaurant here in Columbus.

Good friends, good food

The above picture shows jut one of our two roundtables. Professors, alumni, students, and friends all joined together. All together, our group was about 40 people.

We had many excellent dishes. My personal favorites were the crab, spicy pepper chicken, and mushrooms. There were many good vegetable dishes and good rice.

The works

The rooster is independent, quick minded, capable, and warm towards others, so lore says. The same attributes can be said of our 2017 SMF class. It was wonderful to celebrate the new year with such good people and I’m looking forward to our next dinner.

The Final Countdown

It is surreal to think that my final semester of school is well underway! We are already wrapping up our third week of classes and I have a midterm in just a few days. In order to make the most of the time I have left, I compiled a list of things I am hoping to accomplish before graduation in May:

  • Take a trip to Chicago. One of my cousins lives in Chicago, so I really want to spend a weekend visiting her. Southwest has super cheap flights out of the Dayton airport, so this could be a relatively easy and affordable getaway. [editor’s note: Southwest also offers several daily flights out of Columbus]
  • Explore German Village. Although I have been living in Columbus since August, I have yet to take advantage of all that the city has to offer. German Village is located just south of downtown and is a fun neighborhood with lots of different restaurants and shops.
  • Go to Hocking Hills. This one will have to wait until it warms up a bit, but I am eager to go hiking in Hocking Hills. It is a bit of a drive, a little over an hour from my apartment, but I hear the scenery is well worth the trek.
  • Going off #3, I would also like to get back to Clear Creek Metro Park. I was able to go once during the autumn and it was phenomenal. It is about an hour drive and there are several trails to explore.
  • Cheer on the Columbus Clippers (minor league baseball), Columbus Crew (soccer), or Columbus Blue Jackets (hockey). Though often overshadowed by The Ohio State University Buckeyes, Columbus is home to several professional teams. I have yet to go to any of their games, but I would love to get to at least one before the semester is over.

These next couple months are sure to fly by, and I am eager to make the most of the time I have left!

Think Global, Buy Local: Enjoying a Drink at One Line Coffee

It’s the beginning of January; new classes have begun, and everyone here is once again studying. If you are waking up early, staying up late, or warming up from the cold winter weather, there is a good chance you are enjoying some coffee or tea. Columbus features many popular coffee shops and every area has its own local favorites; but, one local coffee shop roasts top-quality coffee and has an interesting story of engaging with their global supply chain.

Yumm!

One Line Coffee– now at two locations: in the Short North and at Capital Square– is passionate about sourcing and sustainability. One Line was started by a father and son who wanted to know where the coffee they were roasting came from. They believe, “If all parts of the supply chain aren’t beneficial to the people and land involved, then the end product is not sustainable. That’s it. Simple as that.”

But it wasn’t enough to know where the coffee was grown. One Line launched an investigative mission to find out if the farmer was paid a good price– if the pickers where treated fairly, if the mills operated enough to stay open, etc. Due to this seemingly daunting mission for a local business, the One Line owners dusted off the passports and made it their first goal to travel to the point of origin for as many aspects of the supply chain as they could visit. One Line continues to travel internationally as often as possible and now has relationships with importers who understand and support One Line’s mission.

Check out the Short North location!

This company is a prime example of two important things that Fisher students can strive to emulate: first, the environment, every step in the the supply chain, and the customer share mutual dependency; and second, that local action can successfully engage (and I dare say be a catalyst) in the global environment. The good news for us here at Fisher is that a made to order cup is right down High Street.