What is CAMP?

The Columbus Advertising & Marketing Practicum (CAMP) is a dynamic event hosted by the Fisher Association of Marketing Professionals (AMP) that brings together nationally recognized keynote speakers and industry professionals to discuss the leading edge of marketing. 2019 marks our tenth year hosting this event, and our discussion will center on Customer Experience Design which is the practice of designing products/services with the focus on quality and thoughtfulness of the user experience. Every touch point within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life.

We invite you to join us!

What can you expect from CAMP?

100-plus attendees from the Columbus community come to hear our engaging, charismatic and fascinating speakers from local and national companies.

Our keynote speaker and recipient of the Marketer of the Year Award is Russ Klein, CEO of the American Marketing Association. We will also have Adam Torres, Founder of Torres Capital, who will be speaking at our event! Both Russ and Adam have a wealth of knowledge and experience when it comes to Customer Experience Design.

Russ Klein, CEO of American Marketing Association
Adam Torres, Founder of Torres Capital

We will also be raffling off items! Thanks to our generous sponsors, we currently have items from Watershed Distillery, Columbus Blue Jackets, Bibibop, and Homage!

If you would like to be a part of this event, whether as an attendee or sponsor, please let us know! Tickets are available here, and you can always email us at fisher.amp@gmail.com with any questions!

2018 “Marketer of the Year” award went to Jenna Measelle, Senior Brand Manager at Abbott and Fisher MBA alum

Red Carpet Weekend 2019

In just a few weeks (March 1–3), we will be welcoming Full-Time MBA admitted students to Red Carpet Weekend 2019! This gives them the chance to visit Columbus and the Fisher College of Business, meet some of their future classmates, as well as learn about the opportunities available at Fisher.

To me, this was a very special and significant experience, as I knew that Fisher was the right place to earn my MBA. As a current student ambassador, I look forward to this event since I get to share the Fisher spirit and show others who we really are. If you are still considering whether to apply to Fisher, I encourage you to apply and be eligible to attend Red Carpet Weekend! Here are some upcoming events that one can experience at this VIP event:

Columbus Bus Tour

Last year, I hosted this tour where we got to visit several popular neighborhoods in Columbus! The Short North, Victorian village, German village…etc. Just to name a few. If you are able to make it to this tour, which happens before the welcome reception, you should definitely check it out!

Welcome Reception and Tour at Ohio Stadium

I was most excited for this portion of the weekend as I got to meet faculty, other admitted students, and their significant others. You also get a behind-the-scenes tour of the Ohio Stadium!

Welcome to Fisher Faculty Lunch at Faculty Club

These are two important sessions where you get to know more about our newly redesigned MBA curriculum, as well as learn more about our global programs.

Breakfast for Significant Others

My husband, who attended Red Carpet 2017 with me, met others who were going through the same feelings and experiences as he was. Going to business school affects not just you, but the people who dearly support and love you as you go through this important change in your life.

Social Event at Du Amici

What a great way to end a Saturday night! My husband and I continued the evening by ourselves where we managed to catch the last part of the Arnold Sports Festival.

Women’s Breakfast (Optional)

Since I am on the leadership team for the Fisher Graduate Women In Business, I highly encourage all women to attend this breakfast. I will see you there!  🙂

Winter Break Road Trip Adventure

Hello, everyone! I hope you all had great, relaxing and recharging holidays!

One of the great things about being in Ohio is how close we are to many cities that are easy to visit in a road trip. After I was done with my exams, a couple of friends from the program and I decided to take a three-day road trip to Nashville, Tennessee. I have heard great things from several people about that city so I was excited. I had the chance to visit Nashville very briefly when I was for a tennis tournament around three years ago but we did not get to explore much of the city.

My friend and I planned the road trip and we decided to stop at different cities along the way:

  • Yellow Springs, OH
  • Louisville, KY
  • Bowling Green, KY
  • Nashville, TN
  • Cincinnati,OH

The whole road trip was a blast, strongly recommended if you have three free days and a group of friends you want to have a good time with.

Part of the Road Trip – Parthenon in Nashville, a full-scale replica of the Parthenon in Athens

Our fun little trip started by visiting Yellow Springs, which is a very colorful, chill and cute small town close to Dayton. We ate breakfast there and walked around the streets exploring different shops. The town had such a happy vibe (see below picture of the colorful trash cans) that we stayed exploring for around two hours.  Unfortunately, it was getting dark and we needed to make it to Louisville on time if we also wanted to explore the city there.

We left Yellow Springs around 3 p.m. and arrived at Louisville around 7 p.m. We were starving at that point so we stopped by a Vietnamese pho place to grad dinner. It was delicious! After dinner, we headed back to our Airbnb, which, by the way, had the best hosts we could imagine!

For day two of our trip, our hosts had some coffee and cookies available for breakfast before we took the road to head out to Bowling Green. One of our friends who was initially coming with us is a big car lover, why is why we decided to include the National Corvette Museum as one of our stops. Once we arrived, the place was not too fabulous thus we were a little bored and one man at the museum suggested us to go visit the Mammoth Cave.

The Mammoth Cave turned out to be a blast!

Mammoth Cave – part of the longest cave system known in the world

After our tour at the Mammoth Cave, we headed over to Nashville! We arrived quite late that day around 6 p.m. and were exhausted and almost decided to go back to our Airbnb and go to bed. But we were at Nashville, and Nashville is known besides its food for its fabulous nightlife so we pushed through it and ended up having the best time.

Nashville!

On our way back from Nashville, we stopped by Cincinnati, which is less than two hours from Columbus, and we regretted not having planned more time to visit. The city was so beautiful, especially at night. Cincinnati was our last stop before we returned home.

I came back to Columbus, Ohio recharged for this last semester of studies.

O-H!

Class Dinner Time!

One of the things I love most about the SMF program is the diversity of our students. Last Friday, the SMF Council organized a dinner to celebrate the culmination of our capstone class. During the capstone class, all the teams were able to develop an equity research report about a company of our choosing. Two Fridays ago, all teams presented their final report to a panel of professors and the entire class.

SMF Capstone Presentation

That same Friday, the Fisher Indian Association was celebrating Diwali Night. One of the SMF students, Sowmya Mikkilineni, introduced me to this beautiful dress (see picture below).

Kurti dresses!

Our initial plan was to attend the SMF dinner and then head over to Diwali night at Fisher. The SMF dinner end up taking longer than planned—it had been a long day presenting our equity research reports. However, we were able to take a group picture with everyone before they headed home!

Group Picture at Tadka

Big shoutout to Sowmya and Jayaprabha for being kind enough to introduce us to all the exotic dishes. We ordered so much food but I’m really glad we did!  The food was truly delicious.

I look forward to our next group dinner soon!

Ferny

Where to Get Your Caffeine Fix

Like most grad students, something I can’t survive without is coffee. I need my two cups a day to keep myself going. One of the first things I did once school started was scope out some of the local cafes for some good coffee and study locations. I’ve put together a list of some of mine and fellow students favorites coffee shops around Columbus.

Latte form Stauf’s

If you are trying to stay on or near Fisher to get some quick coffee in between classes. there are a few options for you. Right on Fisher’s campus in Mason Hall is Rohr Cafe. It sells Starbucks coffee and pastries there. Speaking of Starbucks, there is a new one right on the corner of High and Lane just a quick walk from Fisher’s campus. There is ample seating for studying as well.

If you are trying to find some places to study farther off campus with some seriously good coffee, Columbus has many great options. One of my favorites I have been to so far is Stauf’s Coffee Roasters. They have a few locations around Columbus and all of them are a great environment to just grab a cup of coffee or get some serious studying done. They have many seasonal drinks as well as a Buckeye Latte which is a must try. If you are in the German Village shop I highly recommend taking a study break and stopping next door to the Book Loft. It has over 30 rooms filled floor to ceiling with books.

Getting reading done while at Fox in the Snow

Another favorite of many students is Fox in the Snow Cafe. They have two locations and has some amazing coffee and pastries. Fair warning this cafe does not have wifi as they want their customers to socialize with each other. It’s a great place for friends to hang out and drink some coffee or to get some reading done.

Some other locations that I recommend are The Roosevelt Coffee House, Heirloom Cafe (on OSU campus and locally owned/grown products), Mission Coffee and Red Velvet Cafe. My friends and I spend many afternoons at some of these shops getting our work done and enjoying some great coffee.

What is Association of Marketing Professionals (AMP)

The Association of Marketing Professionals (AMP) is one of the largest graduate student organizations at the Fisher College of Business. While we hold events and activities primarily geared toward those focused in marketing, we have had opportunities to network with non-marketing professionals. Below are some highlights of our annual traditions, as well as new events that we as a leadership committee have implemented. I would say that we have been pretty successful so far! I am proud to be the Director of Professional Development of such a wonderful organization.

Annual events

Columbus Hop – Takes place every fall break. This year’s companies included IBM iX, Root Insurance, Orange Barrel Media, and Watershed Distillery. It gives students an opportunity to network and go behind the scenes to see how each company works.

Fisher MBA students at the Watershed Distillery as part of Columbus Hop

Chicago Hop (upcoming) – We celebrate the end of the fall semester and final exams by hopping on a bus to Chicago! This year’s companies include PepsiCo, BlueCross BlueShield, Tyson Foods, and Ogilvy. If you are not yet an AMP member, you should become one just to be a part of this awesome event!

Attendees at Chicago Hop last year

Marketing For A Better World (upcoming) – Our theme this year is Marketing Ethical & Sustainable Consumer Goods. Agenda includes keynote presentations by Levi Strauss & Co., and Fairtrade America, and a marketing panel moderated by ethics professor David Freel. We are still accepting registrations, and we are raffling off some autographed Columbus Blue Jacket items! You can’t miss this event!

Columbus Advertising & Marketing Practicum, CAMP (upcoming) – This will be our 10th annual CAMP! More details to come, but we will bring students, business professionals, and faculty together to discuss pertinent marketing topics.

CAMP last year

New events this year

Nail the Interview series – a two-part session where different marketing frameworks were introduced that helped with interview questions. We listened to feedback from the first-year FTMBA students and provided them with resources that they needed.

Brand Management series (ongoing) – Over lunch, students get to learn more about brand management from different companies. We have had former Fisher alumni from T.Marzetti (Lucy Liu) and Wendy’s (Emily Jacobson), and we hope to bring in a few more in the spring.

Other events

Happy hours & Panels

2nd-year FTMBA students sharing their marketing internship experiences

The Tail of Autumn… and a Husky

Me and Coke

To enjoy the good weather while it lasts, my friend Ben and I visited the village Yellow Springs last weekend. We first went to Clifton Gorge State Nature Preserve, where pets were not allowed, and then turned to John Bryan State Park to make it up to Coke the Husky.

Clifton Gorge State Nature Preserve was located in a quiet small town with little sign of human habitation. The pity was that almost all trees there had already shed their leaves (if only we had come earlier!). Nonetheless, I enjoyed the serenity there.

Naked for winter
Into the woods

John Bryan State Park warmly welcomed Coke with a red-and-yellow carpet of autumn leaves. I want to say that we took Coke for a nice stroll, but it was actually the other way around since he was super excited about nature and kept pulling on the leash, so we were basically dragged in whichever direction he decided to take. But it was OK because he’s cute!

Along the way, Ben picked Coke up in his arms so I could take a close-up. Coke, who is two years old, apparently thought he was already too old for this and gave us an awkward look (OK we get it, you’re a big boy now), which was still SO CUTE in my eyes LOL.

“Dad NO it’s embarrassing REALLY”

After our trip, we treated ourselves to some hot food at Jiu Thai Asian Cafe. Yummy! : )

Northwest Chinese food

At last, just a photo of banana, nuts and Greek yogurt I recently made slipped in (Ohh and it might snow next week. Literally can’t wait).

Pistachios & Greek yogurt

Easiest Lunch Spots

On the days where classes have been getting out at noon providing only a hour lunch break before the next one begins, and there are no job or club info sessions providing the ubiquitous pizza, the Fisher Grad student has been left with a simple question: What the heck am I doing for lunch?

Ignoring the overachievers who choose to pack, the rest of us are left to find our own way into the Fisher campus culinary experience.

Rohr Café

Starting off we have Mason Hall’s own Rohr Café, always good for a Starbucks coffee or espresso to get the caffeine boost one immediately begins to rely upon when Student becomes one’s job description. This quick café is open from 8 a.m. to 7 p.m., with the crowds generally forming before 8:30 a.m. classes and around lunch. Offering a selection of sandwiches and other baked goods, it is a reliable option for a quick bite.

Panera

Only a five-minute walk away from Gerlach Hall, the Lane St. Panera has quickly become one the most popular nearby restaurants for lunch.  Offering a wide range of sandwiches, salads, and flatbreads, this lunch spot provides a nice change of pace for those looking for something a bit healthier than the universal Domino’s pizza.  Along with their Rapid Pickup app, allowing people to preorder and skip the line, it is a speedy and healthy stop for the grad on the go.

Bistro 2110

Located in the nearby and gorgeous Blackwell Hotel, Bistro 2110 offers a high scale experience at an affordable price and easy access.  Their lunch buffet, coming in at $12.95/person, offers a changing rotation of options, ranging from sirloin steak with butternut squash to a seared salmon over rice pilaf.  For those looking for a more specialized option their lunch and dinner menus offers a mix of made order items, the Blackwell Burger and Sriracha Fried Shrimp Tacos are always a solid choice.

Finding Balance in the MBLE Program

It is hard to imagine that six weeks has passed since our first semester began. But like the saying goes, “time flies when you’re having fun”, which actually started before our first class.

Upon completion of orientation, our class went to Summit Vision, an outdoor team-building experience. Because none of us knew each other before the program, this was a challenge as we struggled to complete objectives as essentially a group of strangers. However, when we finished a couple of hours later, Summit Vision’s impact was obvious; we surely developed some lasting friendships, ready to tackle the upcoming semester.

Hiding from the rain and waiting for our bus to pick us up

This carried over to our next gathering, which involved the second-year students of the MBLE program. We all went to COSI, where we had a catered, private room and a COSI team member who showed us exciting experiments. Because many of our class members are from outside of Columbus, this was their first experience of Downtown. We made sure to do some exploring and not let our short time together go to waste.

Selfie!

Our most recent get-together was for the Mid-Autumn Festival. Because a majority of our classmates are Chinese international students, we wanted to celebrate this important holiday as a reminder of home. We had some delicious mooncake, saw the moon, and played fun icebreaker games.

Another selfie!

Of course, it isn’t all fun and games.  The parties must be balanced with our rigorous coursework. So far, this semester has been busier than any of my time in undergrad. And from what the second-year MBLE students have said, it won’t be slowing down anytime soon (a popular saying among the second-years is “MBLEs never sleep”). On top of this, we have career fairs to worry about and some of us even have part-time jobs. However, I believe I can speak for the rest of my classmates: we wouldn’t trade it for anything. There’s a reason Fisher’s MBLE program is one of the most highly ranked in the country (https://www.usnews.com/best-graduate-schools/top-business-schools/logistics-rankings); we know that once we finish the program we will be among the most qualified graduates in the country. And it has already shown at career fairs. Many of us have gotten interviews, despite being in the program for just a few short weeks.

As we continue our program we must strive to find balance. While having too much fun is obviously detrimental, we cannot spend all of our time studying, either. And yes, there will be some late nights in Gerlach Hall, but there will also be some late nights in Ohio Stadium. My classmates and I look forward to the fun times, and the stressful times, as the semester continues.

Go Bucks!

 

What Has Impressed Us? Let’s Hear From International Students!

On the morning of August 4, 2018, I jumped into a host’s car to start my journey in Columbus. With jazz music playing on the radio, I was attracted to what I call “new antique-style” buildings—those with a rusty, red-brick color. A short time later I asked my host, “When will we arrive at the Ohio State campus?” She responded, “Oh, we’re already here.” We had already been driving around campus for a number of minutes! I was impressed by the expansive campus, specifically because university campuses in my country are much, much smaller. I could not believe that I was joining a campus 238 times larger than my former one!

My name is Ting Fan Chang, and I am from Taiwan. I previously studied Public Health at Taipei Medical University, and I am currently pursuing an MBA degree at the Fisher College of Business. Fisher definitely delivers when it comes to resource availability. Specifically, I have only been here for six weeks and I have already attended several key events, such as the Fisher Fall Career Fair, the Fisher Graduate Student Career Fair, a variety of company information sessions, and many others. Fisher students have many opportunities to build connections with company recruiters and gain detailed information on full-time job and internship opportunities. More importantly, at Fisher, students are able to utilize the Office of Career Management for insightful, one-on-one sessions with the Office’s many career consultants. The OCM team gives customized advice corresponding to each student’s particular background and interests.

To gain some other perspectives, I interviewed other first-year international students at Fisher to learn about their stories, and what they’ve experienced in the last couple months at Fisher, OSU, and throughout Columbus. Here is what they had to say:

Sai Chandra Pujita Vazrala — Guntur, India

Q: What is your impression of the Fisher MBA classroom setting?

A: Fisher MBA classrooms are interactive and relaxed – different from the more formal setting back in my home country. Students are encouraged to contribute to discussions and meaningfully challenge each other’s viewpoints. Overall, an engaging and dynamic classroom environment!

Q: What is your favorite aspect of being a part of the Fisher MBA program?

A: I truly believe that the biggest advantage of being a part of the Fisher MBA program is its diversity! We are exposed to a great blend of not only cultural diversity, but also professional diversity, in an intimate setting. I hope to learn more about the intricacies of what makes us the professionals and individuals that we are, while building a lasting network for years to come!


Fahd Jehangir Lahore, Pakistan

Q: What do you think is the biggest advantage of the Fisher MBA program?

A: The faculty and Office of Career Management staff are extremely approachable, helpful and dedicated. You feel lucky to be part of the FTMBA batch by the sheer level of resources dedicated to your success.

Q: What do people do for fun in Columbus?

A: It all depends on what you want to do. If you’re a sports lover, it takes almost no time to plan a pickup game of soccer, basketball, volleyball, what have you, within the class. If you’re interested in nightlife, there are tons of domestic students who will not only guide you to the best spots in town, but also invite you to join in!

Q: What is your most impressive experience since arriving at OSU?

A: Within one month of arriving at OSU, I was hosted by more than five domestic students, and many more international students. I’ve made many new friends and gotten to know almost everyone in my MBA class. Yet everyday someone’s new experiences are shared in class. The level of diversity and intellect accumulated within the MBA group is fascinating!


Chih Chien (Jeff) Chiu Tainan, Taiwan

Q: What is your most impressive experience since arriving at OSU?

A: Comprehensive career services at Fisher amaze me because they personalize their support and allow us to leverage the power of such a large university. Compared to business schools in my home country, Fisher provides more customized career consultants, broad alumni networking, recruiting events, and career workshops. All of these resources along with solid technical training help us effectively stand out among others.


Rattaporn Puikaew Bangkok, Thailand

Q: What do you like to do for fun in Columbus?

A: Classes are wonderful, but we know, spending time outside with super cool, new friends is way more enjoyable! There are copious interesting places to explore near OSU’s campus: cool bars in Short North, the vintage-style book loft in German Village, and many more fun activities always going on. Most importantly, the Buckeye football games are huge! To be honest, the first game of the season was my ‘Football 101’ experience. I’m not a big sports fan, but time will be well spent cheering on the team and watching with friends! (Warning: remember to buy tickets for the whole season – it’s a must!) If you’re not a big sports fan like me, Friday nights with friends are another way to get together and let loose! To me, hanging out with friends is the fastest and easiest way to get to know each other. (Hint: the best moments are ones we all share!)