Posts filed under 'Class'



Make Yourself Uncomfortable!

One of the coolest aspects of the Fisher MBA program has been the ability for me to get involved in things that allow me to get out of my comfort zone. This is a risk-free environment- why not?!

Classes:

I know that I will be entering into a marketing career upon graduation- because of this, I have viewed my 2nd year of school as a chance to take tough classes that will make me as well-rounded as possible. Both Intopia and Corporate Finance II have fit this bill for me:

Intopia: This is a business simulation class in which you and a team of two or three other people run a company in the PC and/or computer chip industry in one of three global markets. Decisions within all functional areas of business are required- finances, marketing, pricing, operations and R&D, just to name a few. As you can imagine- it is challenging and very complex!

Corp Fin II: This class takes a deep dive into mergers & acquisitions. The class is instructed by Senior Associate Dean Wruck, and has been the most worthwhile class I have taken during my time at Fisher. I have learned about analyzing mergers, acquisitions and corporate governance- which includes really cool subject matter like hostile takeovers, golden parachutes and poison pills. Take the class to learn what these crazy terms mean!

New Skills:

Last semester, I wanted to challenge myself to learn golf, and had an opportunity to sign up for lessons through the RPAC. I got together with a coach and three other trainees once a week to go over basic golf skills, including swing (yes, I can now effectively chip!), club selection, putting and even terminology. It provided great balance with class, and I now feel confident that I can practice this spring on a local course with classmates.

Teamwork:

Looking back on my experience so far, I am pleased that I have sought out unique teams for every elective class project in my second year. I feel that it is so valuable to hear different opinions and ways of thinking- if you continue to work with the same people for over and over, it will be hard to expand into new and different ways to solve problems.

My biggest piece of advice if you’re applying for or entering into the Fisher program- get involved in things that push you to your limits!


Experiential Marketing: Hearing An Insider’s Perspective

A class session with Fisher Marketing Professor Shashi Matta is always interesting—you never know what might happen.   This has never been more evident than during yesterday’s Advertising Strategy and Management class; about half-way through our discussion, a guest came to the door.  Professor Matta wrapped up his thought, and then introduced our guest speaker for the day, straight from the airport—Mark Anderson, Chief Experiential Officer at an agency in Los Angeles called Omelet LA.  While he was talking to us about his company and some of the types of work they do, the Fisher Technical Team was setting up a video conference display in the front of the room, and our speaker was joined via teleconference by Molly, who directs the experiential marketing and advertising work on the Windows Phone 8 for Microsoft.  They walked us through the insight, strategy, and specific tactics that they employed when launching the Windows phone last year, specifically their experiential marketing initiative.

As a marketing student looking ahead to a career in brand management, it is always inspiring and educational to see what innovative companies do to reach consumers in powerful, tangible, effective ways.  The way the Windows Phone 8 team looked at consumer contact, social media, and earned media as foundational elements of their integrated marketing mix was extremely interesting.  They talked us through the hard choices they had to make when weighing the ROI of an experiential, innovative campaign against other traditional communication vehicles—these discussions aligned powerfully with the discussions we’ve been having in class about IMC strategy and communication objectives.  It’s always cool to see course material come to life, and we definitely had the opportunity to do that yesterday.


The Family Man (Not Nicholas Cage…)

 

It’s ok…It will be alright.

This is for all of the spouses and parents out there.  I thought coming to Fisher the thing I would get in 2 years would be an MBA, but I quickly learned that I was gaining a whole new discipline in the process.  As a husband and father who wanted to be around his family, I knew coming to business school was going to be challenging both inside and outside the classroom.  However, I feel that having a family has actually made me be better as a student and at home.  The three things I have learned through this process have been:

  1. Time Management: You just have to be good at managing your time.  I don’t have a lot of margins in my life right now, so it’s a sink or swim situation.  Often when you’re in this spot, not having a choice can actually push you to be better than you might have chosen on your own.
  2. Devote time to thinking about what’s important: The forethought you put into what you want to get out of business school is positively correlated (what’s up data analysis!?) with the opportunities you’ll be able to take advantage of while here.  There are a ton of events and if you don’t know what you want things may pass you by without you realizing it.  Better to be prepared and do the heavy lifting on the front end.
  3. Learn to say no: Like I referred to in point #2, there are a ton of events out there.  The temptation is to go to all of them.  It’s a temptation because there are a ton of awesome and interesting events.  Otherwise, it wouldn’t be a temptation, right?  Well, due to family parameters, I can’t go to everything, but I can go to the events I’m really interested in and passionate about.  That’s where the power of saying no comes in.  You have to pick your battles, and part of that is saying no to good things in order to say yes to great ones.

Fisher Season Premiere

Fisher Season Premiere is a unique recruiting event hosted by the graduate programs office. As a second year full-time MBA student, I was invited to attend this event and serve as a sounding board for many students who are thinking of coming to Fisher.

The potential candidates arrive on campus and spend a few days with faculty, admissions staff, current students, and future students. This provides candidates a detailed view of what their life may be like as an MBA student here at Ohio State. Each evening, dinners and social hours are held for candidates to meet with current students and alumni to ask questions and familiarize themselves with the Fisher experience through the eyes of others.

The last two years I have had the chance to attend and talk with others about themselves and answer any questions they have for me regarding my time and experience at Fisher. Many candidates ask the same questions and try to grasp the feel of how their life could change over the next two years. Aside from all of the fun I had and the new friends I made, it was a serious time to reflect on my answers and my time here as an MBA student. Here are a few of the questions I was asked, and how I responded to each question respectively:

  1. How is the career management office at Fisher?The career management at Fisher is awesome and does their job fantastically. The top companies in the country recruit at Fisher and it is each students’ job to prepare for interviews and know how to answer interview questions. The career management office helps you prepare, they connect you with the right people, and then they trust that you will be successful in obtaining the job of your dreams. 
  2. Do you feel prepared to enter the workforce after your time here at Fisher?Yes, like never before. I have a good amount of experience in my past but the education and knowledge I have received here has been more than I expected. As a marketing and strategy major, I have been very impressed with the professors and how well they command the dynamic of the classroom. Frameworks, processes, tools, and other wisdom have been shared with me that made it possible for me to be successful during my summer internship. I have no doubt that the additional training and knowledge I am receiving during this second year of school will help me be even better prepared to succeed as a business leader.
  3. Why Ohio State? Why not? Everything that a business student could want is offered here at Fisher. Great faculty and staff. A great big city without the city traffic. A wonderful community for families (which was important for me). The list goes on and on. I selected Ohio State because I wanted to know my classmates (small class size), I wanted a top-tier education, and I wanted a school that was strong in marketing management. Ohio State had met all of my criteria and overall it felt right. Sometimes it is best to go with your gut, but in this instance, I didn’t need to. Everything else fell into place and it just made sense.

Hopefully my answers and conversations with those potential candidates last week will help them realize that Ohio State and the Fisher College of Business is the place to be. If anyone else ever has any questions regarding the program, please don’t hesitate to contact me at lundberg_24@fisher.osu.edu.


Making the Most of the Spring Semester!

Course selection can seem like a daunting process at first due to the variety of electives available within Fisher. To make this process slightly less stressful, the MAcc program hosted an electives information session a few weeks before it was time to register for Spring courses. During this session, several professors spoke for a few minutes about their electives that would be offered during the Spring term. They discussed the course components as well as some of the topics that would be covered and then opened up the floor for questions from students. This informal session really helped me gain a better understanding of what courses were being offered within Fisher’s accounting department and I was able to narrow down my selections to the courses I was most interested in taking. However, I have also asked students in the MBA and MHRM programs for their recommendations on elective courses that I should enroll in from other academic departments. Asking my peers from within the MAcc program for elective recommendations was also a great idea because I was able to get a feel for some of some of the accounting electives from the perspective of a MAcc student as opposed to that of the professor. Utilizing the available resources really simplified the process of deciding which electives to take and will hopefully allow me to make the most of my last semester within the MAcc program.

MAcc Students in AMIS 7510 – Assurance Services and Information Quality


A new life

It seems like only yesterday that I landed in Columbus airport to begin my new journey as a Full Time MBA student at the The Ohio State University, Fisher College of Business, and already an entire term has flown by! It’s unbelievable how fast time flies when there’s so much to do – course work, classes, informational sessions, case competitions, job search, career interviews , and before you know it, your term exams are right around the corner! I remember feeling blindsided somehow – “They’re already here? But I’ve only just started my program!”

But that’s just the way it is. In hindsight, having seven weeks for a term leaves you with both a feeling of “Has it only been that long?” as well as that of “But so much has happened already!!”, which is a good thing I guess. Having too many things to do is way better than having nothing to do and I am glad that my MBA program here has truly tested my time management skills. I can already say that I am more adept at managing time effectively today ( a wee little bit ) than I was at the start of my program only seven weeks ago. Another aspect that I am excited about embracing and improving is my team-building skills. Myriad opportunities here. Take for example, working with our core teams for the entire tenure of our first year, or recently, the exciting prospect of working with my new teams in Project One ( a seven-week long project, at the end of which teams pitch proposals to Huntington Bank, a major local bank in Ohio), the upcoming GE Case Competition as well as the Fisher Internal Case Competition.

Some of the cool things that happened last term -

  • Football! – As an international student, I have to say that I am mind-blown by the importance the people here give to football; simply put it is like a religion here - the sooner you absorb it, the better. Tailgates and simply sitting at home and watching the game on the big screen (when I didn’t get tickets) have all been super fun.
  • Healthy banter between Professor Campbell and Gray – This was a fun part of our Econ and Data Analysis classes. Enjoying the sarcastic comments each had to say about the other subject/prof, the back and forth ribbing and the general camaraderie shared between the two and with us. It didn’t hurt too, that they took our class out for drinks at the end of mid-term.
  • Social events -  Awesome opportunity to get to know your fellow classmates and second- years and make friends. There have been so many of these I can’t even count, and I know there will continue to be many more.
  • Info sessions – Learning about the culture and working of different companies, meeting with executives has been enriching. Not to mention all the free lunches.

All in all, it has been a packed first term and with a foot in the door on my second, I am readying myself for new developments and new challenges. I’m happy to be here. And I’m looking forward to a gorgeous two years of business school.

So here’s to new beginnings and a whole new life!


Getting Involved At Fisher

Business school is a time to change career paths, meet new friends, experience greater learning, attend football games, grow your professional network, live in a new place, learn about new cultures, and so on. Clearly, there are plenty of options of what to do with your time while you are attending b-school. One important lesson I’ve learned while attending school is that school is much more fun if you get involved.

Currently, aside from the recruiting and interviewing process, I am taking a full load of courses, serving on two organizations executive teams (marketing and strategy), raising a 16 month-old child (with the help of a wonderful wife), playing intramural football and softball, and playing with my dog each day. The craziest thing about all of this is that there is so much that I’m not doing.

Ohio State MBA Fisher has so many awesome student organizations that it makes it hard to pick and choose which ones to join. For me, I try to do the most I can with the time that I have. I have found that the busier I am at school, the more fun I have. Yes, it can be very stressful, but it is also very rewarding. Looking back on business school I want to make sure that I didn’t miss out on any opportunities. Two years goes by much quicker than I would have ever imagined.

Aside from student organizations, the school is great about bringing in fantastic leaders in the community that speak on professional development. These have been some of my favorite experiences. A few of my favorite speakers have been Jeffrey Immelt (GE), Warren Buffet (Berkshire Hathaway), Les Wexner (L Brands), and John Kennedy (IBM).

Social events are also a great avenue for students to become more involved with their classmates. For example, every week a social event is hosted for students to attend and to learn more about one another. Frequently in the first few months, these are focused around tailgating and Buckeye games. Other times the first years and second years will compete in softball or other sporting activities. These examples have helped forge strong friendships that will last far longer than the two years spent here in Columbus.

 


What’s Your Type?

As part of our Leadership class today, we were asked to take a short-form version of the famous Myers-Briggs Type Indicator. The test identifies your preferences between eight personality characteristics, which have been divided into four pairs of opposites: Extroversion (E) and Introversion (I), Intuition (N) and Sensing (S), Thinking (T) and Feeling (F), and Judging (J) and Perceiving (P). After answering questions like “When making a decision, the most important considerations are: a. rational thoughts, ideas, and data or b. people’s feelings and values,” you are left with four letters that are meant to encompass the major components of your personality.

I had taken similar tests before, so I was not necessarily surprised by my results (ISTJ), but I had never thought of how differences in personality play out in the workplace. For example, Dr. Rodgers presented evidence from a sample of US companies that showed that a full 70% of Junior Managers fall into the Extrovert category, while about 55% of Senior Managers are introverts. Similarly, about 80% of Junior Managers were categorized as Sensing, compared to just 40% of Senior Managers. Now, obviously this does not mean that I, as an ISTJ, am destined to be a Senior Manager, but it was interesting to see how certain personality traits align with different jobs within a company. What I really took away from the lecture, though, was that, by understanding how other personality types think and make decisions, you can greatly improve your ability to communicate and work efficiently in a team setting, not to mention understand your spouse better! For a free personality profile and to see how your four letters may play into your career path, click here.

What’s your type?


How I Select Classes

I have recently had a number of first years talk to me about career planning and how I select my class schedule. While I am not sure there is one sure way to pick classes, I have found a formula that has helped me enjoy my time here at Fisher. Not only have my classes been relevant to my future career in marketing, they have been fun and very beneficial.

Here’s a brief glimpse into how I decide which classes to take:

  1. Career Path – I always factor into my decision how a particular class will align with my career ambitions. As a marketer, I look into classes with strategy, marketing, innovation, leadership, and value creation. Marketers focus on adding value to organizations, products, and brands and need to be well versed in multiple business disciplines. This means that not every class I take falls under the marketing and strategy departments. It means that I try to be as knowledgeable as possible in various business functions, and see how they relate to my future decision making as a marketer.Fisher College of Business MBA
  2. Leadership – Let’s face it, leadership skills are the most important to develop as a business student. Most business students have had to manage employees in their past, but they probably all could have handled it better. Leadership classes here at Fisher are frequently taught by past c-level officers that know what it takes to lead in the real business world. They balance real world experiences with current business theory to help students learn how to effectively lead and manage.
  3. Professors – A professor can make or break the learning environment within a classroom and that is why it is important to find classes taught by professors with which you connect. Essentially, I have a short list of professors that I have really enjoyed learning from. Because of this, I try to sign up for classes taught by these professors because I know their teaching style and I know how I learn most effectively. Figuring this out early on in business school can definitely make your second year more enjoying.
  4. Scheduling – Everyone has a life outside of school and classes, and sometimes it may conflict with a class or two. So be it. It isn’t the end of the world. I make sure that my schedule is manageable and doesn’t hinder my balance. Flexibility is crucial for business school, but knowing how to prioritize is just as important. Just as in strategy, it’s as much about what your company won’t do, as it is what they will do.

Following these basic principles has allowed me to enjoy business school and the classes I take. Hopefully it can serve as a guideline for someone else trying to strike a good balance with a challenging class schedule.


Three terms left…

 

  • Negotiation final – finished
  • Org. turnaround final paper – finished
  • Services Marketing final paper – finished
  • Corp. Finance 1 final brief – ….stay tuned

I cannot believe that as I am writing this, I am quickly wrapping up the first term of my final year of the MBA program. It’s unreal.

In the past two years I have studied and taken the GMAT, filled out applications for business school, interviewed, received admission letters, gone through pre-term, made it through my CORE classes (looking directly at you stats class!), interviewed for internships, accepted a wonderful internship and learned so much and am now making my way through year 2.

Also, add in a few happy hours, some tears, lots of laughs, some stress for good measure, and a bunch of people that I now consider my close friends.

These past couple years have been incredible and pretty challenging. When people ask me about my program my favorite phrase is, “it’s an adventure”. This has been a very humbling experience, and I still have so much more to learn. I am meeting great people in the Office of Career Management (direct shout-out to Jeff!), the GPO and in the classroom. My professors are becoming mentors and my classmates are becoming those that want me to become a better, smarter business woman.

Only three terms left?! Where has the time gone?


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