I spent the day yesterday in the “Careers in Marketing Boot Camp” at The Fisher College of Business. The Career Management Office organizes several boot camps throughout the fall covering the various careers that MBAs typically seek including: consulting, operations and logistics, marketing, finance, sustainability and real estate. The Marketing Boot Camp, which was generously sponsored by Nationwide Insurance, was a day-long seminar focused on career paths in marketing, networking strategies and interviewing techniques. Several alumni and marketers from local firms came to Fisher to share their experiences and take questions on their careers and firms.
The keynote speaker, Mr. Brad Davis, Vice President Nationwide Financial Individual Investments, gave an engaging (and sometimes humorous) but certainly informative presentation covering his experience in branding in the CPG (consumer packaged goods) industry and how that brought him to his position at Nationwide. The topics he covered were too numerous to summarize completely, but some of the highlights included:
- The balance between the science and art of marketing
- The concepts of “misattribution” and “consideration sets”
- The marketing cycle
- Marketing is Business and Business is Marketing: everyone owns a piece of establishing and nurturing a relationship with the customer
Once again thanks to Brad Davis, Nationwide, Jenny Heckscher, the Fisher Office of Career Management and everyone else that took the time to attend and answer questions: The Scotts Miracle-Grow Company, dunnhumbyUSA, Nestlé, Cardinal Health, Resource Interactive, Greif, Sterling Commerce, The Columbus Chapter of the American Marketing Association, The Fisher College of Business Marketing Faculty and second-year MBA students.
Reposted from aaron360.com.