Careers in Marketing Boot Camp

I spent the day yesterday in the “Careers in Marketing Boot Camp” at The Fisher College of Business.  The Career Management Office organizes several boot camps throughout the fall covering the various careers that MBAs typically seek including: consulting, operations and logistics, marketing, finance, sustainability and real estate.  The Marketing Boot Camp, which was generously sponsored by Nationwide Insurance, was a day-long seminar focused on career paths in marketing, networking strategies and interviewing techniques.  Several alumni and marketers from local firms came to Fisher to share their experiences and take questions on their careers and firms.

The keynote speaker, Mr. Brad Davis, Vice President Nationwide Financial Individual Investments, gave an engaging (and sometimes humorous) but certainly informative presentation covering his experience in branding in the CPG (consumer packaged goods) industry and how that brought him to his position at Nationwide.  The topics he covered were too numerous to summarize completely, but some of the highlights included:

  • The balance between the science and art of marketing
  • The concepts of “misattribution” and “consideration sets”
  • The marketing cycle
  • Marketing is Business and Business is Marketing: everyone owns a piece of establishing and nurturing a relationship with the customer

Once again thanks to Brad Davis, Nationwide, Jenny Heckscher, the Fisher Office of Career Management and everyone else that took the time to attend and answer questions: The Scotts Miracle-Grow Company, dunnhumbyUSA, Nestlé, Cardinal Health, Resource Interactive, Greif, Sterling Commerce, The Columbus Chapter of the American Marketing Association, The Fisher College of Business Marketing Faculty and second-year MBA students.

Reposted from aaron360.com.

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Interviewing 101

Wow, with school starting just 2 1/2 weeks ago, balancing your course workload along with preparing from summer internships interviews can be hectic!  Deciding which one to place more emphasis on can be a tough decision, considering that they both will have a great impact on your future in HR.  One word of advice that I can offer future Buckeyes, is to make sure you secure a mock interview prior to your orientation.  With so much going on throughout the school year, it is easy for your career adviser to book up with other responsibilities, while leaving you without an opportunity to get one mock interview in before your interview.  One mock interview that can make or break you.

When speaking to my classmates about how their interview experience has been thus far, the general feeling is that they did “Okay!” Not too reassuring!  However, I am a firm believer that practice is the key to making a great impression in your job interviews. With each interview you get better and better at answering those tough questions.  As well as figuring ways around those questions you just don’t seem to have an answer for.  So in conclusion, “Good luck to everyone as they proceed through the recruitment season at Fisher. May the forces be with you!”

Interview Season

After today, the MAcc program is definitely in interview season. I had my first interview today, and I think it went pretty well. I have a couple more interviews scheduled this week, so I will definitely be busy! The Fisher program has been fantastic assisting me in setting up interviews as well as all the assistance program participants were given preparing for interviews. Fisher is really a recruiting hotbed, it has been extremely easy to make contact with recruiters.

The Fisher career fair was this past week, and was well attended by some of the biggest firms in the world, as well as the Big 4, and a good amount of regional accounting firms. This is a marked difference from my undergrad university, where our career fair included one government firm looking to possibly speak with accounting majors. I have really had a fantastic experience so far, and look forward to going to class every day.

The work has definitely picked up relatively quickly, but the group work is a lot more enjoyable, knowing everyone I work with is hardworking, as well as extremely capable and knowledgeable.

I promised I would include some of my significant others perspective, so here goes.

Sarah’s Say
Hi all! My name is Sarah Shepherd, and I am Kyle’s fiance 🙂 (It’s still fun to say it!) It’s hard to believe that we’ve been here for almost a month, and that I’ve been working in my first big kid job for just as long. I started looking for work here  in April once Kyle and I had decided for sure about Ohio State, and it was not the most pleasant time of my life.

We moved from the DC area, where I was finding HR job after HR job that I was qualified for, to the Columbus market where I didn’t find an HR job I was qualified for for nearly 4 months. Luckily though, I found a position at DISH Network in Hilliard as an HR Associate. So far I’m loving it, and will include some Columbus job search tips in my next bit. Great to meet y’all!

Dont stop till you get enough @Fisher

It was yet another hectic and happening week at Fisher.

This week we had the Fisher Fall Career Fair 2009. We had the information session of some of the companies. We had the operations boot camp(apart from all the regular classes).

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The Fisher Fall Career Fair 2009 was spread across 3 days – Tuesday, Wednesday and Thursday with each day focusing on a different specialization. It was huge. There were so many companies. Every company was eager to share information and help us with our resumes and questions.

On Thursday, it was the Deloitte information session. There was a networking session too after the event. It was awesome to learn about the company from the big drivers of the company- directors, recruiting heads and senior consultants.

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On Friday , it was the Operations Boot camp. There were people from the industry telling us why it is one of the best industry to work for and how we can break into it.There were leaders of the field explaining their work. There were operation games.

With this event came the end of the week for me.Now, I can relax over the weekend.

Ack!

After a busy end of last week and an even busier weekend (undergrad homecoming!) I’m back to the grind of what looks like a very busy Sunday evening.  By the end of my time here at Fisher and OSU I will be a professional multi-tasker…as I write this article I am catching up on Project Runway and once I am done writing this I will still be watching Project Runway and writing an email to my group for my “Business 101” class. Then I will be running through some talking points for my interview tomorrow (insert music from Jaws here) and then finally reading for class on Wednesday…in bed…which means I’ll make it through 5 pages before falling asleep.  But I planned for that don’t worry.

“Business 101” is actually Business for the HR Professional and it is like getting your MBA in one quarter.  Only not as intense.  No where near as intense.  I’m really glad it is required though because I definitely will feel more confident after this class about the business world and how organizations really work.  I’ll also be veryyyy well versed on the Banking Bailout, which is the project topic my group picked.  We are presenting a lovely power point presentation in class this Thursday.  My group is made up of three other girls and myself and I couldn’t be happier with us all.  We are very productive and efficient and get along really well together.  We’ve had two group meetings and assigned different parts of the project and then we will meet this week two times before class to run through the presentation.  We also did a short presentation this past Thursday which went pretty well.  By the time I’m done at Fisher my fear of public speaking will be completely eliminated.

And yes I have an interview tomorrow.  I also have one on Tuesday.  I feel much more confident about tomorrow because it’s actually for the company my Dad has worked for since the early 90’s so at least I have something going for me.  Tuesday is another story….I felt compelled to sign up to be preselected for every interview I possibly could and now I’m thinking that was a bad idea because the industry of Tuesday’s company is not my cup of tea.  But at least it will be good practice and who knows…maybe I will change my mind.

So I’m off to be busy and productive with my time and to keep on talking to myself about myself in preparation for tomorrow.  Wish me luck!!!!

Strengths Finder 2.0

Part of the second year MBA experience is attending numerous information sessions in an attempt to figure out what you want to do with the rest of your life. Representatives from various consulting firms, banks, and other Fortune 500 companies come to tell you why Company XYZ is the best place in the universe to work. It’s a little overwhelming at times, because the job that you take after your MBA really dictates the rest of your career for the most part. I think the hardest thing for most of us is the fact that we could succeed in all of these roles, so it’s finding the right company, position and people to work with that will ultimately determine how successful/happy we are.

A company that wasn’t on my radar until this week is Gallup Consulting. Most people are familiar with The Gallup Poll, but aren’t too familiar with their consulting arm (including myself until recently). They’re a little different from most consulting firms, in that they help companies drive true organic growth from continuing operations. They specialize in: talent acquisition/selection & hiring practices, succession management, strengths-based development, leadership development & manager training, performance management design & measurement, employee engagement measurement & impact training, customer engagement measurement & impact training, and brand/market research. For those of you who know me pretty well, it’s as if they created a consulting practice that revolves around all my professional interests. Needless to say, Gallup Consulting is now very high on my daily-expanding target list.

Another piece of Gallup’s business is Gallup Press. I had no idea that they were behind many business best-sellers such as: First, Break all the Rules, Now, Discover Your Strengths, StrengthsFinder 2.0, How Full is Your Bucket? and Human Sigma. Always being one who’s interested in increasing my self-awareness, I bought StrengthsFinder 2.0 at Barnes and Noble today and took the online StrengthsFinder assessment. My top five strengths were:

Includer: People who are especially talented in the Includer theme are accepting of others. They show awareness of those who feel left out, and make an effort to include them.

Woo: People who are especially talented in the Woo theme love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with another person.

Communication: People who are especially talented in the Communication theme generally find it easy to put their thoughts into words. They are good conversationalists and presenters.

Positivity: People who are especially talented in the Positivity theme have an enthusiasm that is contagious. They are upbeat and can get others excited about what they are going to do.

Empathy: People who are especially talented in the Empathy theme can sense the feelings of other people by imagining themselves in others’ lives or others’ situations.

Evidently, “Insatiable Appetite” and “Wii Mario Kart Skills” weren’t on the list of 34 strengths, otherwise those would probably be my top two. On a more serious note, I encourage anyone to get this book as it gives you a custom-made report of your strengths and an action planning guide based off of those strengths.

Well, I’m off to go fill out some more applications, watch some football and spend some quality time with Molly (who’s been very tolerant of my 80 hour workweek since school’s started).

Mike ^_^

Networking in the Big Easy

Last weekend I had the pleasure of attending the National Black MBA Association Conference in New Orleans.  After two days of classes, I was excited to get away with 10 of my classmates and see a new city.  I soon learned that the trip would be nothing short of a whirlwind.

We got into New Orleans around midnight Thurs night/Fri morning.  I was so exhausted but there was no time for sleep because we were up and at ’em at 7am headed to the convention center.  Upon entering the career fair, I was very taken aback.  I’ve been to national conferences for different organizations before but never to anything of this magnitude.  There were elaborate exhibits including product demos of Harley motorcycles, Chrysler, P&G products, and many more.  Not only were the exhibits impressive but also to see over 5,000 people navigating the different booths in search of jobs and internships.  I was able to talk to representatives from over 10 companies and I even snagged an interview on Friday afternoon.  I hope to hear back soon!

Attending the conference definitely showed me that in order to succeed, I need to be at the top of my game.  There are so many top students from top universities competing for a limited number of positions.  Having a clear plan of what I want to do and how I expect to get there is key!

Apart from the professional aspect of the conference, it was great to get to know my classmates and meet students and professionals from around the country.  Of course, we ate some authentic New Orleans cuisine, ventured out to Bourbon Street (which was crazy), and even had the chance to wander around the French Quarter.

Although I was extremely exhausted and swamped with work when we got back to Columbus, the trip was very much worth it.  Where else would I have the chance to talk to over 400 recruiters on one day!?!

New Washer and Dryer

While, they were new to us at least. Sarah’s parents drove in from Richmond to visit (8 hours through VA and WV mostly,) and we decided since they had the truck here, we should try and get a washer and dryer. Just to preface, we have the hook-ups for a washer/dryer in our house, we just hadn’t bought one yet, and had been using an awful laundromat down the street.

Laundromats are not particularly fun places to be. One has to keep feeding the machine with quarters, it is a huge waste of time to just sit there etc. So Sarah and I started looking. We started on the Craigslist.org appliance section, and struck gold almost immediately. There was a guy who lived in Victorian Village (just south of campus) that had moved into an apartment that came with a washer/dryer already included.  To make a long story short, Sarah and I are now the proud new owners of a brand new (to us) washer and dryer, for only $220. We are pretty excited we never have to go back to the laundromat.

We also decided a couple weeks ago to adopt a puppy. Her name is L.E. pronounced Ellie. She is a Beagle mixed with something, we are thinking either Basset Hound, or Dachshund. She is about 12 weeks old, and weighs about 8 pounds. She is an awesome little puppy, and loves being around us. The crate training isn’t 100% done yet, hence the dire need for a washer/dryer : )

On the career path, things are going well. Deadline’s have already started expiring on Fisher Connect, which is Fisher’s online career portal. I have applied for quite a few positions up till now, and all the networking I have done through Fisher has really paid off. I have already been accepted for one Big 4 interview, and one regional firm in the coming weeks. I am definitely excited to get the interview process started.

GO BUCKS!

It’s Intern (interview) Season!

You know how a lot of companies hire interns for the summer? I’ve heard it referred to more often than not as “intern season” meaning all of these clueless naive interns who are excited about dressing professionally swarm the office and try to schmooze with as many people as they can.

Well I am going to say that it is intern season here at Fisher within the MLHR program but I don’t mean it the way it is usually meant.  By intern season here I mean ’tis the season to be figuring out how to use our only semi-user friendly online job search system FisherConnect.  Great resource, don’t get me wrong, but navigating it takes some getting used to.  It also means that once you have figured out how to navigate FisherConnect you get to find out what companies are recruiting on campus, what they are recruiting for, and how to submit your resume to them in the hopes that they select you for an interview.

After you’ve done all that you sit back and wait for a bit and then the emails come rolling in.  And by rolling I mean that I have only gotten three so far. The subject email always has a generic tag line so it isn’t until you open the email that you find out if you have been chosen to interview.  I did receive two acceptances and one decline (can’t win them all..) and was euphoric for all of two minutes until I realized that I actually have to sit down and talk with these companies and explain to them how absolutely amazing and talented I am and they should hire me.  It’s probably a good idea if I spend some quality time on their company website as well.

(p.s. I am not even getting into all of the informational sessions and meet and greets held by companies…yet another opportunity to talk about how awesome you are! What great confidence boosters…but really they will be helpful and I’m glad for the opportunity)

In addition to all of this, you’re trying to balance classes, group projects and reading (which has been reasonable so far)…..this all adds up to a lot of crazy stressed nutjob students running around campus talking about the core values of a company next minute to the glory and wonder of statistics the next.

So to sum it up…yes I am busy with classes and preparing for 2 interviews that I know of so far next week plus attending three different career events.  Busy but well worth it once I get a great summer internship! Hooray for intern season!

The Wake-Up Call From The National Black MBA Conference 2009

So our first week of classes ended last Thursday, and I was hoping to get a break to relax after a very grueling 2 days of classes. Instead, I immediately hoped on a plane with 10 other first year students to fly to New Orleans for the 31st annual National Black MBA Conference. The National Black MBA Conference has a multifaceted mission, which you can discover from their website, but my main mission was to start networking and try to find a internship for this summer. The most surprising thing I learned, was that, wow! finding an internship was going to be a little harder than I thought! The conference really put into perspective how competitive the MBA job space was. Although there were more than 400 corporate sponsors and recruiters, over the course of the conference, about 5,000 MBAs were rambling through the career fair (you can find other conference statistics here). Especially when you got to very desirable companies like Disney, Microsoft and Ogilvy, the lines to wait to talk to a recruiter could stretch beyond a half hour. And when you did get to talk to a recruiter there was a varied mix of responses ranging from  people who were very interested in your career goals, people who wanted to just run through your resume, people who wanted to just direct you to their company’s career website and people who were actually doing on the spot first-round interviews. I felt mostly though that the Conference’s career fair was quite a wake-up call/ reality check that just handing out your resume is not enough, especially when it is sitting on a mixed off-white, cream, eggshell white pile of 500 other resumes. The rest of the conference besides the career fair was fun too, and New Orleans was a very fun city, with lots to see and do, all in all a very worth while experience, although running on 4 hours of sleep 4 days in a row is very hard! Can’t wait for next year’s NBMBAA Conference in Los Angeles!