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AMP Super Bowl Ad Review

One of the many enjoyable aspects of being a full-time MBA student is that so many great student organizations exist in which anyone can be a part of. Student organizations range in size from large to small, depending on the interest in the organizations subject matter and activities. One of the organizations here at Fisher that I have been a  part of is AMP – the Association of Marketing Professionals.

The last few years AMP has held an activity in conjunction with the Super Bowl. For most marketers, watching the commercials on Super Bowl Sunday is just as entertaining as watching the big game. This is also true for MBA students.

In order to take advantage of some great learning opportunities that come from viewing the Super Bowl, AMP held its annual Super Bowl Ad Review a few days ago. The event always brings in a large crowd of students interested in learning more about creative advertising and why some commercials are received well and why others fall on their face – even when spending $4 million for 30 seconds.

This year was fun because we were able to hear from two marketing professors as well as a Fisher alumnus, Jason Mlicki, who owns his own advertising agency (Rattleback) here in Columbus. Jason has worked in the advertising world for quite sometime and brought a great perspective to many of the ads that we viewed.

A few of the favorites that the professors and Jason shared with the class included Audi, Hyundai, Radio Shack, and Heinz. I personally enjoyed the Audi and Hyundai commercials. They both had different strategies and tactics used throughout their creative, but I believe they both communicated effectively to their audience. Here is the Hyundai commercial for your viewing pleasure! Go Bucks!


Buckeye’s Basketball Game For Class

That’s right ladies and gentleman, as part of an MBA class, I was able to attend the Ohio State vs Illinois basketball game a few nights ago. Yeah, I know, there are thousands of students that attend Buckeye games every week. However, there are not thousands of students that get to sit with the athletic director, Gene Smith, in his suite! Ohio State

This past term I was luck enough to take a class from Gene and Sheila Smith. The Business of College Athletics was taught by the Smiths as well as various managers and directors from within the Ohio State athletic department. This class truly was one of my favorites and full of excellent learning opportunities. We learned about the NIKE and IMG contracts, coaches compensation, game day security operations, pricing of tickets, fundraising, issuing of scholarships, student development, licensing and trademarks, and much, much more!

As a gift to the class, Gene and Sheila invited the students to attend one basketball game with them in their suite. The suite was a neat experience and it was a fun way to celebrate the ending of a great class. Lots of food, drinks, and fun conversation with one of the best athletic directors in the nation. I was very impressed with the humility, kindness, and professionalism of Gene and Sheila. It didn’t surprise me to hear on the radio this morning that Ohio State just barely extended Gene’s contract through 2020. He is a class act and a great professor. His class was great and the game was an excellent way to kick-back, relax, and enjoy some buckeye basketball with a lot of great people.


Snow Day(s) at Fisher

As the month of January is coming to a close, students, faculty, and administrators are still trying to wrap their heads around how scheduling will take place the next few weeks. This is what happens when temperatures drop to extreme lows that cause issues not only for students and faculty, but for buildings, heating systems, and snow removal systems.Ohio State Snow

Since returning to school at the beginning of January, we have already had 3 days of school cancelled due to frigid temperatures that aren’t all that common here in Ohio (windchill as low as -35°F). In fact, when I was driving to campus this morning I heard on the radio that a year ago from today, Columbus set a record high of 67°F. Talk about variance!

The most difficult part of this whole situation is that the university is trying to use Friday’s to make up for the missed/cancelled days. This poses an issue for MBA’s because many first years are out of town on the weekends interviewing for internships and therefore, aren’t able to be in class during the makeup sessions. For second years, many are accustomed to not having class on Fridays and have thus scheduled recruiting trips, house hunting tours, and site visits with prospective employers. So, what do we do?

As one would think, the show must go on. If you can make it to class you obviously put all of your effort into doing so, but if not, most professors and faculty are understanding of the situation.

As for me, I have enjoyed tracking facebook and seeing what all of my classmates are doing during the days of school that are canceled. Some are ice skating, others are setting up forts with their kids, while others stay in bed and watch Netflix. Does it really get any better than that? So, another reason to be a Buckeye – we still get snow days!


Going Beyond At Fisher

The Fisher College of Business recently released their new branding campaign – Go Beyond.

The launch of the Go Beyond campaign was held at the Blackwell Ballroom. Students, faculty, professionals, and other members of the community gathered to hear the new tagline and slogan for the business school. Fisher College of Business

It has been fun to be a student at Fisher while this rollout has been taking place. Students and faculty seem to be excited about the changes that are taking place and the new logo and color scheme that will be seen within Fisher materials. The college is transitioning away from the maroon and tan color scheme to a more traditional Ohio State color scheme – scarlet and gray.

Fisher isn’t the only school that has introduced a new brand tagline and slogan. Northwestern’s Kellogg School of Management uses the slogan Think Bravely and Wharton uses the phrase Knowledge for…

As a student at Fisher I feel that the tagline truly fits the mission and objective of the program. The MBA program continually pushes students to be better, learn more, and grow in every way possible. Before coming to Fisher, I had a knowledge of advertising and marketing within the financial sector. When I leave Fisher in a few short months I will carry with me a strong network of friends and classmates, business knowledge in multiple industries, consulting experiences, additional leadership skills, and  tools and resources to assist me in solving complex problems that businesses and managers confront on a daily basis.

 

 


Welcome Back Lunch With Dean Wruck

Arriving back on campus after the winter break is always a good time. Students catch up with one another and discuss the fun and exciting activities in which they participated over the break. For faculty and administration, this is also a good opportunity to focus in on the goal of developing students into the greatest business leaders possible.

This past week I had the chance to join many other second year MBA students in meeting with various faculty and administrators to discuss the upcoming months of school and highlight important dates and events as they pertain to us as students. Dean Wruck was one of those administrators that attended the event and answered questions, provided insight into the search for a new dean, and motivated students to continue on the path of excellence from now until graduation.

mattaIn addition to the motivation and highlights of this upcoming semester, Dean Wruck announced a new role for one of our favorite professors. Shashi Matta will now serve as the Faculty Director for the full-time mba program. While serving in this role, he will continue with his curriculum and teaching responsibilities in the MBA program, executive education and other academic programs at the college.

Jeff Rice from the Office of Career Management also delivered some exciting news to the group. He showed the latest employment statistics with our class. The current class of 2014 has more than 50% of students that have accepted offers and reported them, and an additional 10-15% that have accepted offers and just haven’t reported them to the career management portal. In addition to the great percentage of students having accepted offers, the average salary of those students is more than $102,000!

This event and lunch reminded me of what a great blessing it has been to be a full-time mba student here at the Fisher College of Business.


Back in the Saddle

It’s good to be back at Fisher. Winter break is always a fun time for graduate students, but it always has to come to an end.

Returning to campus is a time to meet up with friends and classmates to discuss what has taken place in the past few weeks since everyone has been in class. It is pretty exciting to hear about all the exciting places my classmates visited during the break. Some of them returned home to various parts of the United States, others flew home to India, China, and parts of Europe. A good handful of classmates celebrated their honeymoons and spent the majority of their time on tropical beaches enjoying 85 degree weather and sunshine.

For me, the return to school marks the last big holiday break that I will ever experience as a student. 75% of the MBA is completed and the finish line is now in sight. This doesn’t signify that things are over, or are slowing down by any means, but it does signify that the end of a good thing is quickly coming to an end.finish-line

These next two terms are pretty exciting for most MBA students – it can be felt in the air. First year students are wandering the halls, dressed in business professional, anxiously preparing for their next internship interview. I remember those times. Hectic and fun all in one! While the first years run around interviewing, most second years are enjoying the freedom of selecting electives and socializing with one another before they graduate and part ways. It’s almost a surreal feeling.

Either way you look at it, returning from the winter break is always a fun time at business school, regardless of if your a first year or second year student. As I said before, there’s a feeling of excitement in the air and it is a joy to take part in it.


“The Game” Week

Being a Buckeye means a lot, especially during rivalry week. Every year, Ohio State and That Team Up North compete in one of the most storied football rivalries in the country. Everyone in the states of Ohio and That State Up North feel the excitement and energy that comes with rivalry week. This is definitely true for graduate students in the business school.

As I have walked around campus this week, there have been some noticeable differences in comparison to other weeks during football season. Buckeye students and faculty seem to be wearing more scarlet and gray than ever before. A few brave students with affiliation or allegiance to That Team Up North seem to be more annoying than ever before as they wear the hideous maize and blue. It has even been fun to see a lot of the international students get involved in the sport and the rivalry.

Last night was the annual Mirror Lake jump that takes place on Ohio State’s campus (although the university claims it isn’t sanctioned or sponsored by OSU). Thousands of students, faculty, friends, alumni, and other Buckeye fans turned out to celebrate rivalry week by jumping in a freezing cold Mirror Lake. This annual jump takes place on the Tuesday night before the game and results in lifelong memories for the participants that dare enter the freezing waters of Mirror Lake.

Viewing parties are also a huge part of the rivalry week. When Ohio State is not hosting the game, thousand of viewing parties take place throughout Ohio. Fans invite family, friends, and basically anyone wearing scarlet and gray to watch the game and cheer the Buckeyes on to victory.

This year the game has some additional drama and ramifications as the Buckeyes enter the weekend with a 23 game win streak to Ann Arbor. Not only do they bring an impressive win streak, but they also will enter The Big House as the number three team in the country. The Buckeyes will need a win this weekend and a future loss from either Alabama or Florida State in order to make it to the National Championship. Fans in Ohio feel that Ohio State is deserving of entering the title game, but they will need some help from Alabama’s and FSU’s opponents. Therefore, this weekend I (along with hundreds of thousand of Buckeyes) will be cheering for Ohio State, Auburn, and Florida.

Regardless of who wins, rivalry week is always a fun time to be a Buckeye. However, we all know that it is much more fun when you win. O-H!!

 

 


Fisher Season Premiere

Fisher Season Premiere is a unique recruiting event hosted by the graduate programs office. As a second year full-time MBA student, I was invited to attend this event and serve as a sounding board for many students who are thinking of coming to Fisher.

The potential candidates arrive on campus and spend a few days with faculty, admissions staff, current students, and future students. This provides candidates a detailed view of what their life may be like as an MBA student here at Ohio State. Each evening, dinners and social hours are held for candidates to meet with current students and alumni to ask questions and familiarize themselves with the Fisher experience through the eyes of others.

The last two years I have had the chance to attend and talk with others about themselves and answer any questions they have for me regarding my time and experience at Fisher. Many candidates ask the same questions and try to grasp the feel of how their life could change over the next two years. Aside from all of the fun I had and the new friends I made, it was a serious time to reflect on my answers and my time here as an MBA student. Here are a few of the questions I was asked, and how I responded to each question respectively:

  1. How is the career management office at Fisher?The career management at Fisher is awesome and does their job fantastically. The top companies in the country recruit at Fisher and it is each students’ job to prepare for interviews and know how to answer interview questions. The career management office helps you prepare, they connect you with the right people, and then they trust that you will be successful in obtaining the job of your dreams. 
  2. Do you feel prepared to enter the workforce after your time here at Fisher?Yes, like never before. I have a good amount of experience in my past but the education and knowledge I have received here has been more than I expected. As a marketing and strategy major, I have been very impressed with the professors and how well they command the dynamic of the classroom. Frameworks, processes, tools, and other wisdom have been shared with me that made it possible for me to be successful during my summer internship. I have no doubt that the additional training and knowledge I am receiving during this second year of school will help me be even better prepared to succeed as a business leader.
  3. Why Ohio State? Why not? Everything that a business student could want is offered here at Fisher. Great faculty and staff. A great big city without the city traffic. A wonderful community for families (which was important for me). The list goes on and on. I selected Ohio State because I wanted to know my classmates (small class size), I wanted a top-tier education, and I wanted a school that was strong in marketing management. Ohio State had met all of my criteria and overall it felt right. Sometimes it is best to go with your gut, but in this instance, I didn’t need to. Everything else fell into place and it just made sense.

Hopefully my answers and conversations with those potential candidates last week will help them realize that Ohio State and the Fisher College of Business is the place to be. If anyone else ever has any questions regarding the program, please don’t hesitate to contact me at lundberg_24@fisher.osu.edu.


Accepting an Offer

A job offer is the holy grail of business school. After all, this is the main reason that so many eager professionals return to school and put their professional lives on hold for two years. When I see someone after they have accepted a job offer, they appear to be much more relaxed – almost as if they have received a second wind.

I recently accepted a job offer from 3m. My family and I will head up to the frozen tundra of Minnesota to work in 3M’s marketing leadership development program. We couldn’t be more excited. However, it was a decision that took a lot of thought and consideration. When considering offers and what we were looking for in a career, here is a little glimpse of our criteria and what we valued:

  • Total Compensation – Clearly, financial compensation was important to me, but it wasn’t everything. I had to look into health insurance, vacation days, paid time off, 401k, stock options, signing bonus, relocation,  etc. Too many people may focus solely on base salary or variable compensation. My advice to anyone would be to not make that mistake.
  • Community – Moving to a new city is never an easy thing to do. When you have a family, it makes it that much more difficult. I recognize that I will be at work most of the time, but my wife and child will not.
  • Professional Development – I wanted to make sure that the company I would work with after my time in b-school would provide exposure and opportunities for professional development. The more responsibility and exposure, the better.
  • People/Department – Who I work with is extremely important. Nobody wants to work with a jerk or a terrible department that doesn’t receive recognition. Working for a good boss and a company full of great people was extremely important to me in my evaluation.
  • Work-Life Balance – I believe in working hard and working smart, but I also value my family and the time I get to spend with them. If I have to miss tee-ball games and kindergarten graduations, that isn’t the job or company for me. No success outside the home can compensate for failure within.

Again, this is just a short list of a few things I had to consider when evaluating job offers and future opportunities. Everyone’s list will be different, but I suggest that everyone make a list before the offers start rolling in. It’s harder to setup an objective list once offers have been seen

 


GE Capital CMO Visits Fisher

Ian Forrest, the current CMO of GE Capital, was on campus a few days ago as part of the 2013 Middle Market Summit. A handful of marketing students were able to sit down with Ian to learn about marketing in a global economy. Luckily for me, I was able to learn from his well of knowledge.

Not only did Ian talk about how to be a great marketer, but he highlighted the importance of being a great leader. Here are a few highlights that I took away from my hour with this fantastic business leader.

  • There are no global brands, only global marketers. Brands can be known throughout the world, but they may differentiate depending on location. A marketing manager in the Unites States will not be able to market effectively in the German market without living there and experiencing the culture. Marketers need to understand the importance of how consumer behavior and insights differ throughout the world.
  • Brands have lost the power, consumers hold the upper hand. Consumers have many options within the marketplace. Gone are the days where brands can afford to make mistakes with their consumers. Products and brand comparisons can take place instantly using smartphones, tablets, computers, and other technologies utilized by consumers. Marketing managers must consider the power of consumers when constructing the marketing mix.
  • Pricing is becoming more and more transparent. Similar to the prior point, consumers can figure out more and more if a product is priced competitively in the market. Proceed with caution when setting a pricing strategy because customers will search for the value.
  • Most insights are found in the long tail, not the majority. The insights that really matter are not found within the majority of the market. Differentiation doesn’t come through core customers, but through the incremental gains in new clients and customers.

This list is not an exhaustive list of everything he shared, just a few tidbits that stood out to me. Fisher continues to provide me with opportunities to help me develop myself as not only a good marketer, but also a great leader. This event was one of those times. It really doesn’t get much better than this.


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