What is CAMP?

The Columbus Advertising & Marketing Practicum (CAMP) is a dynamic event hosted by the Fisher Association of Marketing Professionals (AMP) that brings together nationally recognized keynote speakers and industry professionals to discuss the leading edge of marketing. 2019 marks our tenth year hosting this event, and our discussion will center on Customer Experience Design which is the practice of designing products/services with the focus on quality and thoughtfulness of the user experience. Every touch point within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life.

We invite you to join us!

What can you expect from CAMP?

100-plus attendees from the Columbus community come to hear our engaging, charismatic and fascinating speakers from local and national companies.

Our keynote speaker and recipient of the Marketer of the Year Award is Russ Klein, CEO of the American Marketing Association. We will also have Adam Torres, Founder of Torres Capital, who will be speaking at our event! Both Russ and Adam have a wealth of knowledge and experience when it comes to Customer Experience Design.

Russ Klein, CEO of American Marketing Association
Adam Torres, Founder of Torres Capital

We will also be raffling off items! Thanks to our generous sponsors, we currently have items from Watershed Distillery, Columbus Blue Jackets, Bibibop, and Homage!

If you would like to be a part of this event, whether as an attendee or sponsor, please let us know! Tickets are available here, and you can always email us at fisher.amp@gmail.com with any questions!

2018 “Marketer of the Year” award went to Jenna Measelle, Senior Brand Manager at Abbott and Fisher MBA alum

Red Carpet Weekend 2019

In just a few weeks (March 1–3), we will be welcoming Full-Time MBA admitted students to Red Carpet Weekend 2019! This gives them the chance to visit Columbus and the Fisher College of Business, meet some of their future classmates, as well as learn about the opportunities available at Fisher.

To me, this was a very special and significant experience, as I knew that Fisher was the right place to earn my MBA. As a current student ambassador, I look forward to this event since I get to share the Fisher spirit and show others who we really are. If you are still considering whether to apply to Fisher, I encourage you to apply and be eligible to attend Red Carpet Weekend! Here are some upcoming events that one can experience at this VIP event:

Columbus Bus Tour

Last year, I hosted this tour where we got to visit several popular neighborhoods in Columbus! The Short North, Victorian village, German village…etc. Just to name a few. If you are able to make it to this tour, which happens before the welcome reception, you should definitely check it out!

Welcome Reception and Tour at Ohio Stadium

I was most excited for this portion of the weekend as I got to meet faculty, other admitted students, and their significant others. You also get a behind-the-scenes tour of the Ohio Stadium!

Welcome to Fisher Faculty Lunch at Faculty Club

These are two important sessions where you get to know more about our newly redesigned MBA curriculum, as well as learn more about our global programs.

Breakfast for Significant Others

My husband, who attended Red Carpet 2017 with me, met others who were going through the same feelings and experiences as he was. Going to business school affects not just you, but the people who dearly support and love you as you go through this important change in your life.

Social Event at Du Amici

What a great way to end a Saturday night! My husband and I continued the evening by ourselves where we managed to catch the last part of the Arnold Sports Festival.

Women’s Breakfast (Optional)

Since I am on the leadership team for the Fisher Graduate Women In Business, I highly encourage all women to attend this breakfast. I will see you there!  🙂

What is Association of Marketing Professionals (AMP)

The Association of Marketing Professionals (AMP) is one of the largest graduate student organizations at the Fisher College of Business. While we hold events and activities primarily geared toward those focused in marketing, we have had opportunities to network with non-marketing professionals. Below are some highlights of our annual traditions, as well as new events that we as a leadership committee have implemented. I would say that we have been pretty successful so far! I am proud to be the Director of Professional Development of such a wonderful organization.

Annual events

Columbus Hop – Takes place every fall break. This year’s companies included IBM iX, Root Insurance, Orange Barrel Media, and Watershed Distillery. It gives students an opportunity to network and go behind the scenes to see how each company works.

Fisher MBA students at the Watershed Distillery as part of Columbus Hop

Chicago Hop (upcoming) – We celebrate the end of the fall semester and final exams by hopping on a bus to Chicago! This year’s companies include PepsiCo, BlueCross BlueShield, Tyson Foods, and Ogilvy. If you are not yet an AMP member, you should become one just to be a part of this awesome event!

Attendees at Chicago Hop last year

Marketing For A Better World (upcoming) – Our theme this year is Marketing Ethical & Sustainable Consumer Goods. Agenda includes keynote presentations by Levi Strauss & Co., and Fairtrade America, and a marketing panel moderated by ethics professor David Freel. We are still accepting registrations, and we are raffling off some autographed Columbus Blue Jacket items! You can’t miss this event!

Columbus Advertising & Marketing Practicum, CAMP (upcoming) – This will be our 10th annual CAMP! More details to come, but we will bring students, business professionals, and faculty together to discuss pertinent marketing topics.

CAMP last year

New events this year

Nail the Interview series – a two-part session where different marketing frameworks were introduced that helped with interview questions. We listened to feedback from the first-year FTMBA students and provided them with resources that they needed.

Brand Management series (ongoing) – Over lunch, students get to learn more about brand management from different companies. We have had former Fisher alumni from T.Marzetti (Lucy Liu) and Wendy’s (Emily Jacobson), and we hope to bring in a few more in the spring.

Other events

Happy hours & Panels

2nd-year FTMBA students sharing their marketing internship experiences

Celebrating National Diversity Day

National Diversity Day is a day to celebrate and embrace who we are, despite our differences, no matter what race, religion, gender, sexual orientation, age, nationality, or disability. A day to reflect on and learn about different cultures and ideologies. A day to vow acceptance and tolerance. A day to consciously address these areas at educational and religious institutions, as well as in the workplace and at home. National Diversity day is an annual event on the first Friday in October (Diversity Awareness Month). This year, National Diversity Day was October 5, 2018.

Stephanie Hightower, President and CEO of Columbus Urban League

The Fisher Graduate Women in Business and Black MBA Association collaborated together to invite Stephanie Hightower, President and CEO of Columbus Urban League, to speak and discuss with Fisher students about her journey and experience as a minority woman in the business world. This took place in the Mason Rotunda. Over dinner, students had the opportunity to ask questions and engage in a discussion with Stephanie over issues that took place in the workplace, home, social events…etc. Overall, it was such a successful event, and we hope to continue having such events. A big thank you to the Office of Diversity and Inclusion for sponsoring this event!

Enjoying dinner from Sweet Carrot
Fisher students engage in a discussion with Stephanie Hightower

FGWIB and BMBAA Leadership Committee with Stephanie Hightower

 

My GAP Experience: Italy and Germany

Fisher MBA students often talk about GAP. What exactly is GAP and why is it such a focal point of our program?

Global Applied Projects (GAP) is an opportunity for MBA students to gain international consulting experience by working on a business challenge in a global location (non-US). It is a three-credit, graded, elective course that allows students to lead, plan, and execute global consulting engagements across multiple functional areas for a wide variety of corporations, not-for-profits, and governments in locations outside of the US. A typical GAP project timeline looks like this:

January: Project client and Office of Global Business work to define the business problem and formulate a high-level scope.

Late February: Student participation begins with the section of MBA team members chosen to meet the needs of the project.

Next 10 weeks: Team is directed by a second-year MBA team coach and a faculty functional expert. Students attend weekly classes that teach best practices in project management and global consulting, and develop cultural awareness. They also meet regularly with teams, advisors, coaches, and clients, and submit class assignments that support the development and execution of the projects.

May: Three-week, in-country, primary research phase with a presentation of findings, an in-depth analysis, and specific, actionable recommendations to the client.

As a second-year MBA student, I would love to share with you my most recent GAP experience, where I had the opportunity to work with Technical Rubber Company, based in Johnstown, OH, as well as Salvadori, based in Rovereto, Italy. 

 

 

Client: Technical Rubber Company

Team members: Luke Barousse, Abhishek Chakrabarti, Adam Kanter, Andris Koh, Vaibhav Meharwade, Carl Shapiro, Sangyoun Shin, Kristen Stubbs

Cities/Countries we visited: Rovereto, Italy, and Munich, Germany

Activities: Visited TRC’s corporate headquarters, Salvadori’s headquarters, as well as attended the World’s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management.

At the World’s Leading Trade Fair for Water, Sewage, Waste and Raw Materials Management
World’s Largest Tire at Salvadori’s Headquarters

 

Project Title: Rubber Molded Products Business Plan

Objective: To define a pathway for TRC to forward integrate from the equipment business to manufacturing and selling products made from recycled rubber.

Submitted Deliverables: A 100-page business plan that contained our industry analysis, strategic recommendations, as well as financial, operational, and marketing plans. We also delivered a final presentation to TRC’s and Salvadori’s executives.

What were some takeaways from this GAP experience?

1. Even though I had no experience in the manufacturing or recycled rubber industry, I was extremely fascinated by it. By keeping an open mind, as well as the willingness to learn, changed my perspective of recycled rubber and the manufacturing industry.

An espresso vending machine

2. Italians absolutely love good food, wine, and espresso.

Best pasta ever had

3. Working in a team of eight within close parameters is not easy. There were many memorable moments, but there were also moments of tension. It is important to talk through these issues, instead of letting emotions breed over time.

4. Take some down time for yourself. I decided to stroll along the river one evening in Rovereto, where I enjoyed the perfect sunset with a glass of wine.

Rovereto, Italy

5. Communication is key. One of our team members was unable to travel internationally, so we had to find a way to deal with different time zones, interact and engage with our teammate, as well as communicate in a way that made him feel as part of the team even though we were not physically together.

6. Take time on the weekends to explore nearby cities, take a break from work, and enjoy the beautiful scenery. I visited Rome, Venice, and spent the last weekend in Munich visiting the Neuschwanstein castle.

Rome
Venice
Munich

7. Rely on each other’s strengths to get things done efficiently. For example, when we were working on the business plan, we had Carl work on designing our logos, Sangyoun/myself on market research, Adam/Abhi on financials, Luke/Vaibhav on technical viability, and Kristen in putting things together. We each had our own strengths and we used them to maximize our output.

8. Having the opportunity to work as a consultant for a global client is something really unique and special. I know that having these relationships with clients and colleagues will carry into the future as I embark on more global projects in my career.

Original Hofbrauhaus
Our Team!
Pork knuckle, anyone?

 

 

Global Business Expedition (GBE) – Spring Break 2018

Everyone loves Spring Break– the perfect week to enjoy right before craziness sets in with projects, exams, and papers due before the academic year ends. Each student’s experience is different. Some students in the MBA program embark on a Global Business Expedition (GBE). GBEs are short-term, high-intensity global programs where students travel on a private tour to visit globally successful, multi-national companies, as well as the must-see historical sites of the region. This year, Singapore and Israel were on the list. I decided to interview two of my classmates, Andrew Page, and Carl Shapiro, who visited Singapore, and Israel, respectively. Continue reading to learn more about their journey and enjoy the beautiful sights!

Andrew Page
First-year Full-Time MBA student with a focus on marketing

  • Why did you choose Singapore for your GBE?

AP: I chose to go to Singapore for several reasons. First, I have never been to Asia and I felt like I would be able to get a great experience with many different cultures in a short amount of time. Secondly, this GBE was focused on experiences with doing business throughout Asia and we had opportunities to meet with companies that had operations in Singapore and throughout Asia.

  • Who else was on this trip with you?

AP: There were 25 other students and two faculty members.

  • What were some memorable experiences that you would like to share?

AP: First: the food! We tried all the great food that Singapore has to offer and although it may seem weird that this is such a memorable experience, it is such a unique part of the culture throughout all of Singapore. Everyone has food recommendations for you whether you ask for them or not.

Another memorable experience was visiting the different culturally-specific areas, for example: Little India, Chinatown, and Arab Street. It felt like we were walking into a different country when we went into these areas, but at the same time the cultures were so integrated with each other. There were Chinese jewelers selling to Indian customers in Little India and an Indian clothing shop owner selling Islamic clothing on Arab Street. It was just so unique to see these cultures intertwine.

Finally, I was able to interact with a lot of people with whom I have not had time to spend before. Out of our group, the majority were in the Working Professionals MBA program, so I was able to speak with them about their experiences and make some great network connections. I was also able to spend a lot of time with our faculty member and get to know him outside of the classroom setting.

  • Was there anything that you did not expect or would have done differently?

AP: I did not expect the opportunities that were available to us as students in that part of the world. There were many instances where we were able to make connections for future opportunities with the companies we were meeting.

  • Would you recommend others to join the GBE next year? 

AP: I would recommend GBE to every student who can do it, and I might try to do it again next year!

Carl Shapiro

First-year Full-Time MBA student with a focus on marketing and brand management

  • Why did you choose Israel for your GBE?

CS: The focus for my career is marketing and brand management which has a strong relationship with the culture in which the brand is doing business. Israel is unique in that the domestic market is too small to support a major company on its own, so as a means for survival, Israeli firms have to export and market themselves in foreign markets. To be on the ground and start to understand the strategies that these firms develop is incredibly powerful.

I also have a personal relationship with Israel, having family there. I am personally invested in the success of the country. I think the unique aspects of Israel– bringing the Hebrew language back to life, establishing the first independent Jewish state in 2000 years, and transforming a desolate environment into fertile land– show what grit and hard work can accomplish.

  • How many students/faculty were on this trip?

CS:  I went to Israel with Oded Shenkar (faculty) and there were nine students on the trip.

  • Any memorable experiences that you would like to share?

CS: Some of my most memorable moments were interacting with Israelis outside of the corporate environment to develop a deeper understanding of their culture. By spending my free time out in Tel Aviv on the beach, or in the markets of Jerusalem, I could really get a feeling of where the entrepreneurship begins and what makes the Israeli condition so relevant to the success of disrupting technology. In the corporate environment, we had the opportunity to talk to the leaders of the businesses we visited, the decision-makers at the highest levels. Because Israel’s culture is so casual, we were encouraged to ask probing questions and get very honest and valuable answers that in the United States might not be possible.

 

  • Was there anything that you did not expect or would have done differently?

CS: I would have liked to have more time for one-on-one networking with some folks from the different companies. Many of the companies we visited introduced us to several high-level managers, but we didn’t have the opportunity to hear them all speak, and it would have been helpful to break out into smaller groups or have unstructured time when we could focus more on the things that interest us with someone from the company who also shares that interest.

  • Would you recommend others to join the GBE next year? 

CS: I absolutely recommend the trip. The reality of the closeness of the Israeli economy with the American economy means that if you work in tech, you will encounter an Israeli firm. It can be an incredible asset to understand the differences and similarities of the two cultures to get the most out of the relationship.

 

2018 MBA Internal Case Competition

Every year, Fisher hosts an internal case competition for all first-year Full-Time MBA students. Teams who win get an opportunity to represent Fisher at the Big Ten Plus MBA Case Competition, which is held at Fisher, in April. The internal case competition was held last weekend.

Exactly a week ago (Friday), my team, along with 17 other teams, were presented a case at 8 AM. It was a “live” case– meaning that the company is currently going through this situation and we were asked to solve, invent, and/or create a new idea. We had to work with a fabrics and crafts store (one you have certainly heard of) that recently opened a new kind of store specially catered to bulk ordering. Our mission was to find innovative ways that would grow the new store’s customer base without cannibalizing the original brand.

Each team was assigned a room and told to submit all materials by 7 AM the next day (Saturday). We were given snacks and food throughout the day. My team (consisting of Kyle, Mariel, Carl, and myself) came up with a plan of attack: we were going to take some time to generate ideas, do preliminary research, then get together and hatch out a model. We were then going to delegate each a portion of the project to a team member. Carl was our slide deck specialist, Mariel was awesome at market research, and Kyle was our financial guy. I was in charge of putting the different components together and filling in as needed.

We worked in 3-4 hour chunks, stopping for lunch and dinner. I am not going to go into detail for the rest of the day, but there were some unforgettable moments: 1) Mariel brought in chocolate covered espresso beans and we were on a caffeine high for a few hours, 2) Doing push-ups as our group activity in order to keep Mariel’s fitness plan in check, 3) Doing laps around the building to keep my sanity after being in school for 15 hours, and 4) stuffing our faces with fruit snacks.

We left on Saturday at 12:30 AM and were back in the building at 8:30 AM. You could see walking zombies everywhere as some groups left at 3 AM, and others arrived at 5 AM to tie up some last minute details. My team presented well, delivered what we needed to know, and we walked out in good spirits. We celebrated by grabbing a beer at the nearby Varsity Club with some other groups (a popular hang-out for Fisher grad students).

The results came in and my team didn’t win. There was a brief moment of sadness, but we knew that we worked well together and had a wonderful time. The journey and experiences we shared are something that I will never forget. Here are some of my key takeaways:

  • Find a team that you can trust and respect. Build the relationship by meeting outside of school for meals, drinks…etc. My team met several times at our favorite Condado Tacos several times before the competition.
  • It is impossible to be productive for 12 hours straight. Mix it up with some funny moments, sleepy periods, and productive sessions to get the best out of everyone.
  • It is interesting to see how a group works under intense pressure, high competition, little sleep, and in close proximity. It sometimes brings out the best and worst in yourself and others.
  • If you focus on just winning, you sometimes miss out on special moments shared.

I am proud to present my team: the MACK Consulting Group. Pictured below (from left to right): Kyle, Mariel, myself, and Carl. I’m also proud of Kyle (who won Best Presenter) and Carl (for winning Best Q&A). Go, team!

Revisiting my favorite childhood sport at the RPAC

I love having the flexibility to work out whenever I want– and to do whatever activity I want. And you can take advantage, too! As an OSU student, you get to maximize the full value of our RPAC (Recreation and Physical Activity Center). It’s located at the heart of campus and attracts hundreds of students and faculty every single day. Autumn hours are from 5:30 AM to midnight. You can also enjoy the view of the Ohio Stadium (you know, it’s only the 3rd-largest college football stadium in the U.S., with 104,944 seats). Here are some other fun facts about the RPAC and sports on campus:

  1. At nearly 600,000 square feet, it is one of six recreational facilities on campus.
  2. It has two swimming pools with spectator seating of up to 1,400 people

3) Speaking of teams, there are 36 varsity sports teams in total- and free admission for students to all events except football and men’s basketball.

4) Back to RPAC… there’s a wellness center, kids zone, kitchen, fitness suite, laundry and locker rooms, cafe and juice bar.

4) Free group fitness classes! You can also play basketball, volleyball, tennis, racquetball, squash, golf, billiards, foosball, or even use the indoor walking/jogging track.

What I love most about the RPAC, is that I get to revisit my favorite childhood sport: badminton. If you’re not familiar with this sport, it’s a racquet sport that’s played with racquets hitting a shuttlecock across a net. It’s most commonly played in singles or doubles. It’s a technical sport that requires aerobic stamina, agility, strength, speed, and precision, and is most popularly played in Asia. If you have never played it before, I encourage you to try it sometime!

As a child growing up in Singapore, I used to play badminton at least twice a week with my siblings, neighbors, or friends. I mastered the sport fairly quickly, so I used these sessions to catch up and hang out with my friends. It was an excellent way to stay fit and have fun.

When I was first told that there were badminton courts at the RPAC, I could not believe it. They’re located at the far south end of the RPAC, close to the squash, and indoor volleyball courts. You can rent the racquets for free, and you can purchase the shuttlecocks or bring your own. The RPAC has 6 badminton courts! What started out as a small group of classmates has now evolved into something larger. We have people who are masters at badminton, and we have others who are interested in learning this sport. We’ve also established a “Badminton” WhatsApp group. It’s only been about four months of school for me, but I feel that these badminton sessions will be good bonding sessions for us all!