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Marketing is more than just sexy TV ads…

When the AMP (Association of Marketing Professionals) executive team got together at the beginning of the school year, we outlined some of the important topics that we wanted to be a part of our AMP Engagement Series.  As we all discussed our internship experiences, one common challenge we all faced was leveraging large amounts of consumer data (whether it’s IRI/Nielsen or other secondary research) to help shape our projects and recommendations.  As a result, the AMP executive team organized a “Working with Data” engagement series lunch for AMP members.  We were very fortunate to have the privilege of welcoming Sarah Bader and John Lewis from the Scotts Miracle-Gro Team to speak about key market research/data terminology and to talk about ways to leverage data in order to find consumer insights and/or help direct business decisions.

John Lewis and Sarah Bader present to a group of 1st and 2nd year Marketing MBAs.

My favorite part of the lunch discussion was the mini case study we did at the end.  The objective of the case study was to look at secondary data and make recommendations on what markets Scotts Outdoor Cleaner should advertise in.  The data outlined important geographical areas and multiple metrics that we needed to analyze in order to provide our recommendations.  Everybody had a great discussion on what markets they thought Scotts should advertise in and supported those recommendations through the data provided!

As an executive leader in AMP, I wanted to thank Sarah and John for all the work they put into this presentation and case study!  We are extremely lucky to have such great relationships with companies like Scotts who are always willing to come in and talk with current Fisher MBA students!


Best Damn Band in the Land!!

On October 26th, the OSU football team put its winning streak and undefeated season on the line vs. the Nittany Lions of Penn State – who had just come off a dramatic win over the team up north!  While our football team jumped all over Penn State from the opening kickoff, in route to a 63-14 drubbing, the OSU band is the one stole the night with its halftime tribute to “Hollywood Blockbusters.”

This eight minute performance captured not only the music rendition of some of America’s beloved movies, but the band also marched its way into depicting some of the movies favorite and most memorable moments!  Click here to see the full performance.

Personally, my favorite renditions were Jurassic Park and Pirates of the Caribbean (the last two in the attached link).  In the Jurassic Park montage, the band transformed into a T-Rex and ran down the field to gobble up an unexpected person.  This attack was capped by T-Rex spitting out the humans hat – a marque moment in any Jurassic Park movie!

The band capped off this amazing half time show with a classic Pirates of the Caribbean battle between two ships –OSU vs. Michigan.  Of course, the OSU ship proved to be much stronger and a better shot, as it sunk the Michigan boat!

What even made this day even more special was spending it tailgating and enjoying the game with other 1st and 2nd year Fisher MBAs.  The two years here at Fisher fly by and it’s moments like the Penn State gameday that truly create an amazing MBA experience!

 

 

 

 

 



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