Fisher AMP Chicago HOP 2012

A yearly tradition at Fisher has once again proved to be a highlight of our year as marketing students.  Each year a group of approximately 20 Marketing students travel to the Windy City to learn from leading marketing companies about cutting edge marketing concepts.  As the president of Fisher Association of Marketing Professionals (AMP), it was up to me to create a fun and educational experience for our members.

Luckily this year was once again a great success (whew!).  We had the extreme honor to visit Edelman, the world’s largest PR firm, Jack Morton, a brand experience agency, Wrigley’s, focusing on brand management of their gum brands, and finally a stop at Navigate Research, a sports market research and sponsorship valuation firm.

Another highlight of the trip was an Alumni networking night sponsored by an alumnus at the Hilton Chicago.  What a great venue to chat with 30 local Chicago Fisher alums!

Thanks to all of our sponsors and hosts.  We all had a fabulous time and learned a little along the way too 😉

Russ Klein, CMO Arby’s – Fisher Speaker Event

One of the great things about being a student at Fisher is the opportunity to learn from and speak to top industry professionals.  One of Fisher’s top alums – Russ Klein, Arby’s new CMO, will be speaking to Fisher students on Friday, September 7th. Russ has an amazing marketing career and great tips and advice for those of us headed into the field. Russ is well known for his charismatic and engaging personality and  is sure to make for a memorable Fisher event!   I feel particularly blessed to be a part of the event, as the president of our marketing association (AMP) I have the opportunity to meet Mr. Klein and introduce him to my fellow students.  I can’t wait to hear what advice he has for those of us aspiring to leadership positions in marketing!

To learn more about Russ Klein and his transition to Arby’s, check out this article by AdAdge.


March 9,10AM-3:30PM :: Future CAMP: “Winning with Emerging and Digital Media”

Friday March 9, 2012


Wexner Center for the Arts

Register Now!!

One of the greatest parts of business school is getting involved in student organizations.  As a first year marketing student I have gotten the opportunity to assist the executive team for Fisher Association for Marketing Professionals (AMP)  in organizing our flagship event: Future CAMP!  In case you were wondering CAMP stands for Columbus Advertising & Marketing Powwow and will take place on March 9th, 2012 at the Wexner Center for the Arts.

This year top industry leaders from Android, GE, Pelotonia, Nationwide, Jungoo, and more will be talking about “Winning with Emerging and Digital Media.”  This fantastic event includes lunch, CAMP t-shirt, cocktail reception, networking opportunities with local business professionals, and a chance to with an awesome raffle item at the cocktail hour – last year it was an iPad2!

This event is open to students and professionals alike, but seats are limited so register now!  Tickets are $15 for Business Professionals and $8 for Students.  More details on CAMP and Fisher AMP can be found on our new and improved website.