One of my favorite memories from the end of the first semester was attending the Chicago Hop, hosted by the marketing student organization, AMP! We had about 50 students across all disciplines attend the trip immediately after finals were over. On Thursday 12/17, we first stopped in Dearborn, MI to visit Ford’s headquarters and then hear a presentation from their creative agency, Team Detroit.
Then, onward to the Windy City! At the alumni networking event, we met many Chicago-based Ohio State alums and enjoyed hearing stories of their experiences at OSU and in their careers. Dean Makhija teleconferenced in and shared the college’s vision for the future with the alumni. After experiencing a little of the city night life (but I’m sure everyone was home at a reasonable hour, of course), we prepared for a big day on Friday.
Friday dawned bright but cold. We first visited the Big Ten Network and had a great time trying out the commentator desks and pretending to talk about sports. Elizabeth Conlisk, VP of Communications, spoke to us about how the Big Ten Network starting in 2007 as a new entrant in a saturated market. People thought they were crazy to start this, but they’ve turned the brand into a success in just a few years.
From there, we went to Groupon’s offices, which run counter to everything you thought you knew about offices. Open floor plan? Check! Swings? Check! Fake fairytale woodland themed meeting area? Check! Luau with fake palm trees and probably not fake bar? Check! Spaceship with a giant cat head? Double check! It was great to hear from a brand that’s built a completely different business model than what was previously out there and strives to stay innovative and fun.
After a quick lunch, it was time for Tyson/Hillshire Farms! We were able to tour their office and see their great facilities. Several of their assistant brand managers came in to talk to us about their jobs and represented a variety of different brands: Sarah Lee, Jimmy Dean, Ball Park, Hillshire Farm, Tyson, and more. It was interesting to hear about their day-to-day activities in charge of brands large and small.
From Tyson, we visited Ogilvy & Mather, a full-service agency that was founded in 1948 at the beginning of the rise of advertising. Many people believe that the founder, David Ogilvy, was the inspiration for Mad Men’s Don Draper. The Ogilvy team shared advertisements that they’ve worked on, discussed the relationship between the agency and their clients, and gave advice for people interested in working for agencies.
What a full and exciting day! One of the goals of the Marketing Hop is to showcase different sides of marketing and give real-life examples of the types of careers a marketer can have. With an upstart cable TV network, a discounting website, a traditional CPG food company and a well-known agency on the agenda, it was hard to not see the breadth and excitement available in marketing careers.
On the social side of things, we had a great time at dinner and at various bars around Chicago. It was great to get to know my fellow students better outside of class and mix more with the 2nd years too. While there, many of the international students experienced their first snowfall, so it was really fun to be a part of those memories, and connect with people on a personal level. The Chicago Marketing Hop was a whirlwind trip, but hugely valuable for the 50 of us who went, both in a professional sense and a personal sense. I’m already looking forward to next year’s trip!