Yesterday was Fisher AMP’s (Association of Marketing Professionals) annual CAMP (Columbus Advertising and Marketing Powwow) event! I was on the CAMP committee this year and in charge of the social media surrounding the promotion of the event. We did some really cool things this year with social media. We had trivia and scavenger hunt contests on Twitter (prizes, extra raffle entries, and a grand prize were given to winners), individual website blogs for our keynote speakers, and we used #FisherCAMP2015 to let the audience tweet in their questions throughout the day.
My favorite part of CAMP was our keynote speaker, John Gerzema’s speech. He gave a great presentation and discussed some of his company’s research. What BAV Consulting discovered is that the key traits people feel are vital to an effective leader are also typically thought of as feminine traits. He discussed the importance of characteristics such as patience, empathy, and candor, in a leader. It was an excellent speech, and one that really resonated with me.
Throughout the day, CAMP attendees also learned about the importance of big data in marketing from Kevin Richardson, who was also a keynote speaker. Despite Kevin’s belief in and support of big data, he also discussed the importance of qualitative marketers, and suggested that the field of marketing must never lose them, or it will lose something crucial to marketing.
There was also a panel of professionals from the Columbus area, all of whom were involved in social and digital media at companies such as Jeni’s, Homage, Piada, and SME Digital. The panelists discussed the importance of social media in the field of marketing, and the challenges facing marketers as they navigate through the digital world.
We also presented the Marketer Of The Year Award to GoPro!
As a CAMP committee member, I’m very proud of how well all of our hard work paid off. CAMP was an event that everyone enjoyed, and I’m excited to see how CAMP changes and grows for next year!