Sparking INNOVATION around the CAMPfire
On March 21, 2014, Innovation Fisher and the Association of Marketing Professionals present INNOVATION CAMP 2014 to a group of approximately 200 students and business professionals.
The speaker line-up was phenomenal:
Sucharita Mulpuru, VP and Principal Analyst of Forrester Research
Cathy Lewis, VP and CMO of 3D Systems Corp.
A panel discussion - "Marketing Columbus as an Innovative City"
Daryl Butler, Director of Brand Marketing for Beats By Dr. Dre
Each speaker and discussion brought a different outlook and great takeaways of marketing and innovation in today's world. Sucharita outlined disruptive innovation in the customer service industry, food and shopping/delivery models. Buying groceries online and having them delivered or picking them up at specific location? Count me in!
The discussion about 3D blew me away. From retail, electronic, automotive...even food! I am excited to see what happens next with this cool tool - the possibilities are endless. Cathy talked about the possibility of personalized organs and bones.
Then, there was a panel that told the audience how they are putting Columbus on the map. We compete directly with other cities such as Cincinnati, Chicago and etc. for talent and resources - how do we bring, and sustain, life in the good ol' Columbus? Our brand of ColumbUS has always caught my eye, but it was interesting to see where that stems from. THE state of Ohio losing to Michigan because of the "Pure Michigan" campaign?! Say it isn't so!
Fisher voted Beats by Dr. Dre as the Marketer of the Year. The event ended with a talk about Beats advertising that was incredible - Daryl talked about the "Hear What you Want" campaign and how storytelling plays a critical role in all commercials. The attribute of noise cancellation became the campaign of "Hear What You Want". Daryl also talked about how products, culture and music support the company of Beats by Dr. Dre - but at the core is passion.
Can't wait to come back next year as a business professional :)