Last semester I was lucky enough to be a part of the Sustainability team of The Ohio State University. Its major initiative – The Zero Waste Program, focuses on diverting 90% or higher of its waste materials away from landfills to be recycled and composted.
The Ohio Stadium, or the Horseshoe as it is popularly called, is now the largest stadium in the entire country to achieve zero waste. Last year, Ohio State won the 2012 Game Day Challenge, a competition in which we beat 78 other schools to divert the most football game day waste. More than 102,000 fans pack the stadium at any given game, and this is where the impact of the initiative is most visible. So, when thousands of fans are busy screaming and enjoying the game, members of our team are walking around the stadium (and trudging along in the snow come winter) , faithfully inspecting the bins, recycling and composting.
Also, after the Indiana game, our entire team went out on the football field and had our photo shoot for the season. This was also the first time I got to actually be ON the football field, so I wasn’t complaining. And did I also mention that it was snowing heavily? We spent a good forty five minutes taking pictures on the field and it was totally awesome.
All said and done, it is extremely humbling to work with people who volunteer their services time and again to give back to the society in this way. I feel quite fortunate just to be part of a movement that accomplishes the incredible feat of 120,000 pounds of diverted waste materials every season. It also gives me a great opportunity to widen my circle beyond the Fisher group of friends whom I usually interact with and meet some really interesting and wonderful people.
One of the many enjoyable aspects of being a full-time MBA student is that so many great student organizations exist in which anyone can be a part of. Student organizations range in size from large to small, depending on the interest in the organizations subject matter and activities. One of the organizations here at Fisher that I have been a part of is AMP – the Association of Marketing Professionals.
The last few years AMP has held an activity in conjunction with the Super Bowl. For most marketers, watching the commercials on Super Bowl Sunday is just as entertaining as watching the big game. This is also true for MBA students.
In order to take advantage of some great learning opportunities that come from viewing the Super Bowl, AMP held its annual Super Bowl Ad Review a few days ago. The event always brings in a large crowd of students interested in learning more about creative advertising and why some commercials are received well and why others fall on their face – even when spending $4 million for 30 seconds.
This year was fun because we were able to hear from two marketing professors as well as a Fisher alumnus, Jason Mlicki, who owns his own advertising agency (Rattleback) here in Columbus. Jason has worked in the advertising world for quite sometime and brought a great perspective to many of the ads that we viewed.
A few of the favorites that the professors and Jason shared with the class included Audi, Hyundai, Radio Shack, and Heinz. I personally enjoyed the Audi and Hyundai commercials. They both had different strategies and tactics used throughout their creative, but I believe they both communicated effectively to their audience. Here is the Hyundai commercial for your viewing pleasure! Go Bucks!
That’s right ladies and gentleman, as part of an MBA class, I was able to attend the Ohio State vs Illinois basketball game a few nights ago. Yeah, I know, there are thousands of students that attend Buckeye games every week. However, there are not thousands of students that get to sit with the athletic director, Gene Smith, in his suite!
This past term I was luck enough to take a class from Gene and Sheila Smith. The Business of College Athletics was taught by the Smiths as well as various managers and directors from within the Ohio State athletic department. This class truly was one of my favorites and full of excellent learning opportunities. We learned about the NIKE and IMG contracts, coaches compensation, game day security operations, pricing of tickets, fundraising, issuing of scholarships, student development, licensing and trademarks, and much, much more!
As a gift to the class, Gene and Sheila invited the students to attend one basketball game with them in their suite. The suite was a neat experience and it was a fun way to celebrate the ending of a great class. Lots of food, drinks, and fun conversation with one of the best athletic directors in the nation. I was very impressed with the humility, kindness, and professionalism of Gene and Sheila. It didn’t surprise me to hear on the radio this morning that Ohio State just barely extended Gene’s contract through 2020. He is a class act and a great professor. His class was great and the game was an excellent way to kick-back, relax, and enjoy some buckeye basketball with a lot of great people.