One of the many enjoyable aspects of being a full-time MBA student is that so many great student organizations exist in which anyone can be a part of. Student organizations range in size from large to small, depending on the interest in the organizations subject matter and activities. One of the organizations here at Fisher that I have been a part of is AMP – the Association of Marketing Professionals.
The last few years AMP has held an activity in conjunction with the Super Bowl. For most marketers, watching the commercials on Super Bowl Sunday is just as entertaining as watching the big game. This is also true for MBA students.
In order to take advantage of some great learning opportunities that come from viewing the Super Bowl, AMP held its annual Super Bowl Ad Review a few days ago. The event always brings in a large crowd of students interested in learning more about creative advertising and why some commercials are received well and why others fall on their face – even when spending $4 million for 30 seconds.
This year was fun because we were able to hear from two marketing professors as well as a Fisher alumnus, Jason Mlicki, who owns his own advertising agency (Rattleback) here in Columbus. Jason has worked in the advertising world for quite sometime and brought a great perspective to many of the ads that we viewed.
A few of the favorites that the professors and Jason shared with the class included Audi, Hyundai, Radio Shack, and Heinz. I personally enjoyed the Audi and Hyundai commercials. They both had different strategies and tactics used throughout their creative, but I believe they both communicated effectively to their audience. Here is the Hyundai commercial for your viewing pleasure! Go Bucks!