This December I was a part of Marketing Hop, organized by Fisher’s student organization, Association for Marketing Professionals (AMP). Marketing Hop is an annual three day, multi-state trip during Winter Break that arranges for students to visit ad agencies, meet with marketing teams of major corporations and get a feel for a day in the life of a marketer.
After a 5:45am departure time the morning after our last final, we
said adieu to Columbus, and headed north on a chartered bus. Our first stop on the tour was Ford’s North American headquarters in Detroit , MI. We met with four members of Ford’s branding team, who walked us through several case studies including their successful use of content marketing with the Fiesta. After a photo-opp in the lobby, we headed across the street to one of Ford’s main ad agencies, Team Detroit, who presented the creative process and gave a tour of their jean-clad creative workspace. Potbelly sandwiches were awaiting us when we climbed back into the bus, and we happily settled in for the 5 hour drive to Chicago.
We arrived in Chicago to a party in our honor – an alumni event at Edelman on the 60th floor of a downtown hi-rise. We enjoyed mixing with 30 alumni, including Edelman’s President. We returned the next morning for a panel discussion with Edelman managers on communications strategy before heading to Hillshire Farms and wrapping up the visit with a trip to Ogilvy’s Chicago office.
The Hop wasn’t all business – we also had an amazing 5-course meal at the super-foodie Perennial Virant and show-cased our skills at a karaoke bar.
The trip was a great way to see Marketing in action – and an even better chance to make some lasting friendships with classmates. I will definitely be going on Marketing Hop 2014!