Brucetta Williams (VP Consumer Marketing from @BET) Visits Fisher

Last week students here at Fisher had a great opportunity to gather together and learn from Brucetta Williams, VP Consumer Marketing at BET.  She was nice enough to fly in to Columbus and visit the Fisher community to discuss her career path and share advice for future business leaders.

Brucetta shared a few points of career advice that she swears by. Some of the advice she shared that jumped out at me are as follows:

Continued Learning – Being a student doesn’t end with receiving a degree. It is a life-long process. Brucetta remarked that she stays current on issues by being active in her trade associations. She participates in local meetings and networks with others in her industry to continue growing her knowledge of marketing and media.

Know Yourself - Regarding career progression, Brucetta made it clear that one of the reasons she has had success in her professional career is that she is self-aware and knows what she wants out of her career. She suggested that MBA students discover where they want to be in the future and work hard towards it.

Set Goals – Even if you may not achieve all of them, set them. Brucetta sets goals every year and makes her best effort to achieve them. If she doesn’t achieve them, she rolls them over to the next year if applicable. Continued growth and progression are the results she sees from setting goals.

Life Balance – This area of the discussion with Brucetta really jumped out at me. She emphasized to all of us that when you die, your obituary may have one line regarding a career or professional achievement. Maybe. To this point Brucetta spoke towards leading a balanced life, at work, home, and play. Have fun. Have hobbies. Life life. Great advice that resonated with me stronger than the others she shared.



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