March 9,10AM-3:30PM :: Future CAMP: “Winning with Emerging and Digital Media”

Friday March 9, 2012


Wexner Center for the Arts

Register Now!!

One of the greatest parts of business school is getting involved in student organizations.  As a first year marketing student I have gotten the opportunity to assist the executive team for Fisher Association for Marketing Professionals (AMP)  in organizing our flagship event: Future CAMP!  In case you were wondering CAMP stands for Columbus Advertising & Marketing Powwow and will take place on March 9th, 2012 at the Wexner Center for the Arts.

This year top industry leaders from Android, GE, Pelotonia, Nationwide, Jungoo, and more will be talking about “Winning with Emerging and Digital Media.”  This fantastic event includes lunch, CAMP t-shirt, cocktail reception, networking opportunities with local business professionals, and a chance to with an awesome raffle item at the cocktail hour – last year it was an iPad2!

This event is open to students and professionals alike, but seats are limited so register now!  Tickets are $15 for Business Professionals and $8 for Students.  More details on CAMP and Fisher AMP can be found on our new and improved website.

Places in Columbus You Must Visit — The Book Loft of German Village

Books hold a special place in my heart.  Wait – let me clarify, books that are not textbooks hold a special place in my heart.

We talked the other day in one of my classes about the e-reader trend, and I so hope it never totally catches on.  I love being able to hold a book and turn a page.  I love the way the paper smells.  Perhaps most of all, I love going to bookstores and getting lost for an hour or two (or three or four), just seeing what all is out there that I could be reading.  This post then, is dedicated to the greatest bookstore in Columbus, and quite possibly all of Ohio/the Midwest:  The Book Loft.

Are your eyes watering yet? No? Better keep reading then...

The Book Loft is located in German Village on South 3rd Street, just a few minutes drive from campus. Right next door, you can grab a cup of coffee from Cup o Joe, which only enhances your book browsing experience…seriously, trust me on this and try it.  If Starbucks is your preferred brewer there’s one of those across the street too.

Inside the Book Loft, you find yourself swimming in 32 rooms full of books.  32 rooms.  32.  Whoa.

A peek into the many rooms of the Book Loft

Each of the 32 rooms has a different theme, ranging from Cookbooks to Youth Fiction to Nutrition to Business/Economics to – well…you get the idea.  And the selection of books within each room is incredible.  I’ve always found the book I’m looking for, and then some.

As you can imagine, 32 rooms can be difficult to process.  If you notice in the picture above, each room and hallway has a map in it that tells you exactly what is in each room and how to get to that room.  The map is hanging directly to the right of the “Bargain Fiction” sign.  Additionally, there is always helpful staff that are waiting to guide you where you need to go.  I swear they have computers in their heads…not only do they know the store layout, but they know where every book is.  It’s incredible!

Finally, all of the books are sold at for at least a small discount.  Typically you’ll find them for 5% off the publisher’s price, but every time I go there are different books that are selling for a steal.  Take for instance what I saw on Saturday – Malcolm Gladwell’s What the Dog Saw in hardcover for only $6.99.  Retail on that bad boy is roughly $19.99, I think.  So yeah, you’re going to get some good deals.

Well, if you love books (or even like them a little bit), what are you waiting for?

Get to the Book Loft!

This is me - I was very sad to learn how little my car is worth. At least I was at the Book Loft!

Life Lessons from a Leadership Lunch

On Thursday, MAcc students had the opportunity to hear from Mr. Craig Marshall, the Columbus Office Managing Partner for Ernst & Young. His presentation was part of the speaker series that Ernst & Young generously sponsors for MAcc students, and the room was packed. Mr. Marshall was engaging, entertaining, and extremely informative, and we learned from both his presentation style and speech. We heard advice on being flexible, following our passions, being involved in the community, and adhering to our values. All of these lessons were applicable to both our career paths and life in general, and Mr. Marshall openly shared about how his advice stemmed from and shaped his own experiences.

The way that Mr. Marshall presented was impressive. He incorporated trivia, humor, and audience participation into his presentation, which would have been interesting even without the added bonuses. We all learned a lot personally and professionally from Mr. Marshall, just as we do from other speakers and professors in the MAcc program!

Dinner with the Dean – Winter Quarter

On Tuesday, I had the opportunity to attend a dinner with Dean of the Fisher College of Business, Christine Poon.  This was started last quarter (see Sarah’s post for a quick overview) and is a great opportunity that has continued.  The dinner was held in the Dean’s conference room and there were nine students that attended who were all in different stages of the program.  We were all moderately jealous of the one student who was going to graduate in March.  We had a catered dinner from Panera.

The dinner was about 50 minutes long; many of us had an exam at 6:00 p.m.  We all introduced ourselves and then Dean Poon gave us some insight on her background.  She participated in a similar MBA program and worked during the same time so she knows what we are feeling with working 40+ hours a week plus attending class two evenings.

She also discussed the rankings of the programs at Fisher and how the rankings are measured.  The WPMBA program is ranked in the top 10 whereas the full-time MBA program is not.  We also talked about the semester conversion and shared some of our favorite professors.  She was very interested in our thoughts and comments about the program, both during the dinner and was opened for emails/phone calls about our comments/concerns.

This opportunity was really insightful.  Dean Poon has an open door policy and she is genuinely concerned with getting each student through the program to graduation.  This was a great opportunity and I hope that the dinners continue and others have the opportunity to spend time with Dean Poon.  Thanks for such a great dinner!


Rat race

When you begin your MBA program, you are essentially diving into a swift current that will force you ever forward, leaving you little time to admire the view. This metaphor is fairly accurate for the individual who is contemplating their discrete role in the process. But the extrinsic experience of the MBA is one that leaves little time for introspection. It is therefore prudent to prime yourself for an adventurous journey and to embrace the idea that you have set into motion a series of events that you must refrain from judging until you have fulfilled the original commitment to yourself.

In addition to this attitudinal shift, it is crucial that you recognize some of the powerful, almost primal urges that will rear their ugly heads during your trials. One such impulse is that of competitiveness. You will be surrounded by brilliant minds and formidable entities with great will power. The fact that you are among them is self-evidence of your merit. You deserve to be here, and you will find, not with little pride, your various strengths relative to this intimidating horde. If you try hard enough, and work smartly enough, you may very well find yourself to be the one to beat.

And then, quite suddenly, it all falls crashing down.

And if you are not equipped with the requisite resilience to recoup from the loss of enabled self-confidence, you may take more time than is worth the while to return to your journey and continue learning from it.

Remember that you are here, in this sheltered sandbox, to learn, and then to learn some more. Anything else that comes out of this experience is gratuity that you should happily accept but never expect. The rat race of comparing yourself to your colleagues and being either patronizing or begrudging gets very old very quick. It also happens to yield next to nothing, especially relative to the copious amounts of energy necessary to maintain that level of delusional self-interest.

This is an opportunity to enter what many will call a rat race, and whether it is one or not, you must remain well above it to succeed.

Rat race
Rat race

WPMBA + Baby = *$(#*!*@

Before you freak out – the baby is NOT mine!  Thank goodness.  I am speaking of my friend Mark, my best friend in the WPMBA program who I met at orientation and befriended on day one of class.  He and his wife, Lucia, are expecting a baby any day now – in fact, by the time this is posted, they will already be a few days past their due date – and could be parents!

Mark and Lucia were planning on starting the WPMBA program together this past summer; in fact, Lucia was accepted before Mark!  But, a few weeks before school started, Lucia got the exciting news that she was pregnant, and decided that work + school + baby = impossible – a choice that many women make.  Mark, however, would continue on with his plan to start the program.  I find that this is a pretty common decision – there are plenty of fathers of young children in the program, but very few mothers.  Chalk it up to whatever you’d like – a women’s maternal instinct to “be there” during the first precious years of childhood, the sheer exhaustion of childbirth, “typical” male/female role, inequality in the workplace…the list goes on.

But the purpose of this post is not to debate these issues.  Rather, I simply wanted to dedicate a post to Mark while he’s still childless – and while his life is still (mostly) about him.  Word on the stree is, having a baby turns your world upside down.  I’m sure there will be nights that Mark nods off through class, or doesn’t make it at all.  Tests for which he will barely study.  Group projects that he will barely contribute to (OK, I’m getting a little harsh).  But for all the difficulties, he will be experiencing one of life’s greatest joys – to be a parent.  I haven’t known Mark long, but in the two-plus quarters I have known him, I can say that he will make a darn good father.  As far as the WPMBA + Baby = *$(*&#@ equation goes – for that, we’ll have to wait and see!

Congratulations, Mark and Lucia!

Will They Have a Boy or a Girl?!

Midterms – The time when my house is the cleanest! (aka “How to study and not get burned out”)

It’s that time of the quarter.  Midterms are upon us.  When it comes to studying for midterms, any, and I do mean any task seems better than studying.    Clean the house, check.  Work on taxes, check.  Laundry, check.

Anyways, here’s a few tips on how I manage to focus on studying and not get completed burned out:

  • Set a timer.  I set the timer on the microwave for 90 minutes.  I’d study for 90 minutes, break for 30-45, then study again.
  • Find a room with minimal distractions and leave your material out.  You can sit down and study without spending time getting books/computer/notes out.
  • Use break times for Facebook/Pinterest/TV.  I would leave my phone in another room when studying.
  • Explain concepts to other people.  Some of the bigger topics, I’d try to explain them to my husband and give examples related to what he does.
  • If you have multiple exams, focus on the harder of the two, but do not neglect one exam altogether.
  • Find a study group.  Some people prefer to study in groups because each person picks up different information during a class and can help explain different topics.
  •  Stay positive.  Going into an exam with a positive attitude makes a big difference.

Good luck with midterms!

From trekking through temples to managing midterms.

This time last year, I was trekking through Thailand and Cambodia with my best friend.  We were indulging ourselves in amazing food and drink, incredible landscapes, and thoroughly interesting people.

This year I’m studying for mid-terms.

It’s really not all that dissimilar.  Instead of exploring physically, we’re exploring mentally.  We’re delving deep into the heart of operations management, marketing strategy, and understanding the importance of having a well diversified portfolio.  We take breaks — food breaks, drink breaks, breaks to brainstorm about how to contribute to Fisher Follies — and that helps to keep up motivated in our studying.  I’m quite amazed at how quickly this quarter has gone by.  It does not seem like we are half-way through, and yet here we are.

So while I’m not exploring temples, I’m easing my throbbing ones as I try to absorb all of the information delivered in our classes.  It’s amazing what a difference a year can bring.


One of the temples through which I trekked!

MLHR Internships: You Hate To Love

I am guessing/positive that most Fisher graduate programs either require or strongly suggest their students to get a summer internship throughout their studies.  Being that I am only in the MLHR program, I can only speak from that experience.  In the MLHR program, some kind of summer work is a required. The 3 options are:

1. Conduct research: Students have the opportunity to do research and write a thesis.  This is probably the least road traveled, but it is not absolutely uncommon (I know at least one person in my cohort who did this option).  Since most of what we learn in the program is applied, the knowledge is…applied…to a work setting.  From what I gather, most people who end up doing this end up wanting to get their PhD in the field.

2. HR Project: This too is not frequently done.  That is due to the fact that this is the option that part-time students do (and there are generally less part-time students in a class…there is no WPMLHR program like the MBAs.  We’re all together.)  They are require to do an HR related project at their current place of employment outside of the scope of what their job does.  For example, if I were a Compensation Analyst, I would need to do a Staffing or Training project.  It makes sense, because if you’re already doing something that you are already familiar with, you’re really not learning.  This requires a report to be written when the project is completed.

3. Internship: This is what most students do.  This requires the student obtaining working experience (generally in the summer) to apply what they have learned in the classroom.  This requires a paper to be submitted.

I did the internship, so I will comment on how that is like for the MLHR student (for the most part).


The pressure of getting an internship can be extreme.  Fisher will be telling you before you even have your first class starts how important it is you need to stay on top of the internship search.  I had prior internship experience when I came in the program, but I am sure that there were even more jitters to people who came in with no business or human resources experience.

Then your classes actually start and the rigor of graduate school hits you out of nowhere.  You can barely keep on top of your readings and you are still expected to get an internship that you basically need to graduate? SCARY.

Then there is embarrassment/jealousy that you may or may not feel.  No matter what, if you are pursuing an internship you will get one (people have gotten internships around May or June…literally weeks before the summer starts).  Some people will start to get internships with great companies, while you keep getting rejection letters, and having to take time out of your day to go to interviews (when you could be reading) to leave an interview “feeling okay”.  Ugh.  This gets worse depending on how long it takes you to actually get an interview.  Unfortunately, your classmates don’t make it better by posting on Facebook about their offers and asking you if you have an internship (no one is trying to mean – it just is what it is).

My internship was in Columbus.  Many people end up leaving Columbus, and having to move to another city for 3 months.  I am sure that causes a whole plate of annoying that I can speak of.

So after doing all this work to find an internship, you have to write a paper.  The paper requires having an internship advisor.  In my first year, I had a total of 5 teachers (one ended up leaving at the end of the year so that would have not been an option).  It can be really hard trying to think of a professor you think you have a connection with enough to be your advisor.  I had 4 classes with my advisor and really liked him, but he taught 2 of the basic classes we had to take so he was a hot topic advisor.

The internship paper.  SUCH a drag.  Seriously.  I seriously recommend taking a laid back approach like I did.  I know some people started working on their paper during their internship, and some people worked on it throughout the entire quarter.  I got an A and wrote my in about 5 days (25 or so hours).  I personally find it hard to constantly pick up from my frame a thought over and over.  My paper was about 30 pages of written content and 140ish of appendices (last year’s cohort would tell that their papers were such and such long without the breakdown and it freaked me out)…just follow the outline given in MyFisher.  I locked myself in the Gerlach computer lounge for hours just to write for 3 days.  The 4th day I edited my work, and then the 5th day I put together everything in the final product.   This might have given some people anxiety about doing something at the last minute (I did it the week before finals), but I really didn’t think about it until I actually knew I had to dig in and was ready to do it.  And I still managed to finish before a lot of people in my cohort (but that was because I had an early due date probably).


The internship hunt gives you good networking opportunities and interviewing experience.  As time consuming, grueling, and disappointing it can be, it is something that is very helpful.  I feel that recruiting for a private sector position is the most intense, so I think students in business schools end up going on a lot more interviews and networking events than the average internship-seeking individual and will be good for you later in life when seeking different career opportunities.

Trying to find an internship and deal with the newness of graduate school academics isn’t easy, but graduate school-level work only gets harder.  Being able to juggle these tasks, and keep your head afloat, you will be glad that you learned how to manage your time to deal with some of the classes that you will have to take.

Like I said before, everyone who pursues the internship option eventually finds one.  When you finally get that offer, it is such a good feeling and you’ll have a ton of people like your status if you post i on Facebook.  Plus, you can finally take that heavy weight off of your heart.  This is more satisfying depending on how long it takes you to get one.

NOTE:  Definitely market the skills you have learned if you still have not gotten an internship.   Your classmate may have gotten an offer in November, but in February you know more about HR then that person did when they interviewed so use it to your advantage!

I’m sure the people who left Columbus for their internship got to meet amazing people in different environments.  Good for them!

Selecting an internship advisor is tough, but it can be away for you to help get further connected with faculty or introduce yourself to faculty that you have never encountered.  Plenty of people have chosen faculty to be their advisors who had not yet taught us a class, had/will never teach us a class, or do not even have that close of an affiliation to the MLHR program.

The feeling of completing your internship paper is about the same as finding out that you have an internship.  You are so glad to finally have it done.  On top of that, I was very proud of the work I had done.  I have never produced so much content in my life.  Even the appendices that I had was still work that I created.  I would have never thought I would be able to individually produce such work (and good work to according to Professor Heneman).

Finally, the ultimate reason we come to into this program is to achieve some kind of employment once we get our degree.  Some people in the program received full-time offers weeks after their internship was over with the company they had worked for.  Some are still being considered for future employment with the company they interned for because of the quality of their work.  There are at least 2 people in my cohort whose summer internships extended past September, because they were such rockstars.  No matter what, it is amazing work experience that will help you get a job.  In my case, my internship experiences allowed me to get a job (with a different organization).

Again, I find myself ranting but finding an internship is one of those things that you will make you jump up and down, and jump and down…while punching a wall.   No matter how frustrating any part of the process is…from finding the internship, from not knowing what you are going to write about…it is good for you.

Until next week!



I Gave it A Tri :: The Ohio State Indoor Triathlon

This past weekend was the (fifth?) annual Ohio State Indoor Triathlon.  Contrary to what you may think, the event is open to anyone, and is set up in such a way that literally anyone can participate and have a good time!  I decided to give it a “tri” this year, and am so so incredibly glad I did.  You should try it next year!

You start out in the pool.  When you register, they ask roughly how fast you swim, so you get placed in a section of swimmers that swim a similar pace.  I am by no means a swimmer, so this was comforting for me.  Further, you get your own lane!  I didn’t have to worry about getting in people’s way, or slowing down anyone who might be faster than me.  And the nicest part about the swim?  Its only 10 minutes long.  That’s right – you swim as long or short as you want, using any stroke you choose, in your own lane, for only 10 minutes!

Next, you have 10 minutes to walk upstairs to start the bike portion.  Again, really nicely done.  You simply tell one of the volunteers your name, pick out a stationary bike, and then when the clock starts ride for 20 minutes.  You can choose any resistance that you want, making your ride as hard or easy as you’d like it to be.  They have music playing in the background, or you’re welcome to listen to your ipod or play on your phone!  And the volunteers walk around and cater water and Powerade to you….service at its finest!

To finish off the day, you are given three minutes to stretch out after your bike before you begin the run.  The run is 15 minutes around the indoor track in the RPAC.  You run in a group of 10 people, so the track is by no means crowded.  Again, you go at your own pace and run as long or short as you want.

The entire event was really well done, and I wish I had done it in my undergrad days here.  I’m so glad I finally got the chance to “tri” it (had to do it one more time), and definitely recommend you do the same!  There will be another, shorter indoor triathlon on February 19th as well – this one celebrates John Glenn’s flight on Friendship 7.  You know I’ll be there – will you?