We find ourselves at a very comfortable position moving into Week 3 having accomplished our goals of conducting the focus group surveys, hitting the target goal of 1000 respondents via Qualtrics online survey and also performing the shipping study as requested by the client. We most certainly realized entering Week 3 that now is the time for the required data analysis on the information gathered through our market research (both Primary and Secondary) in order to generate insights and recommendations for our presentation.
Growing up in India, the Aditya Birla Group (ABG) must have been one of the countable few companies I should have known about as a child. Tata and Birla names were often used synonymously with anything that was considered rich and grandiose. However, never once did I imagine that I would work for such a magnificent conglomerate as ABG in my first major business project during my MBA studies at the Fisher College of Business.
This week, we went out to dinner to a local African chain called Spur. Spur is very similar to the US chain Chilis and serves basic staples such as burgers, steaks and ribs. Our server suggested that we try the burgers. Being that we were hungry and looking for something easy and quick, we agreed. Note the word "quick"!
Through the Global Applied Program (GAP), I had the wonderful opportunity to visit China for the first time in my life. And as mentioned in my cultural blog, I planned to take this opportunity to learn both the cultural and the business environment of China. I was part of the marketing team of the project. And on this blog I am going to share and reflect on the experience our team had while we were trying to conduct consumer survey in order to learn more about the customer decision making process.
There you go! Out comes another one of China’s efforts to lure MNCs. This time, it is patents and trademarks. About a fortnight ago, China signed a Memorandum of Understanding (MoU) with the World Intellectual Property Organization (WIPO). The purpose was to promote the recognition of a system for the international registration of trademarks.