Through the Global Applied Program (GAP), I had the wonderful opportunity to visit China for the first time in my life. And as mentioned in my cultural blog, I planned to take this opportunity to learn both the cultural and the business environment of China. I was part of the marketing team of the project. And on this blog I am going to share and reflect on the experience our team had while we were trying to conduct consumer survey in order to learn more about the customer decision making process.
Every place, country, family speaks of culture. China is no exception. The country contains an array of unique things and places that you stand in awe of the moment you realize you becoming a part of it. The pictures picture speak a thousand words. We have Amazon, there its the TMall and JD (aka Jindong). TMall has a ambassador of its own - a cute one too.
Through the Global Applied Program (GAP), I had the wonderful opportunity to visit China for the first time in my life. I planned to use this opportunity to learn both the cultural and the business environment of China. It has been exactly two weeks since we reached China. And, everyday has been a unique experience. On this blog, I am going to share and reflect on my cultural experience.
Driven by increasing air pollution in China, as well an increasingly demanding industrial and retail sector, an e-commerce air-filter opportunity window has opened for the Columbus based air filter manufacturer Columbus Industries. My GAP team is visiting China to conduct a feasibility study for this new opportunity. The logistics and legal aspects are important and complicated pieces in the assessment of a go-to-market strategy for an imported product such as air-filters in China.
Week 2 in China had a lot of interesting events for the Marketing team. One of those was a project related conference. Through contact with the OSU Beijing Alumni Association, we were invited to an event focused on Renewable Energy and Air Pollution. We talked with a number of people for in-depth interviews and invited many of them to participate in our survey. While we may have failed to speak with people at the mall, we talked to a good number of people at the conference. This opportunity helped us diversify our sample, and also increase the reliability of our survey results.