Football While "football" has a different meaning in the United States than it does in the United Kingdom, both countries are just as passionate about their sports. The people we chat with in the UK will often point out that we call "football" soccer and don’t know much about the real football. They will, however, speak positively of Tim Howard, who played in the Premier League and was one of the best goalkeepers from the United States.
As the focus groups progress along, we have come to realize how valuable face-to-face communication on the ground level of a project can be. The sort of insight we have gained into the UK online clothing shopping preferences is invaluable and using only survey results would not tell the full story. We are feeling good about being able to incorporate this knowledge into our recommendation for the client.