We find ourselves at a very comfortable position moving into Week 3 having accomplished our goals of conducting the focus group surveys, hitting the target goal of 1000 respondents via Qualtrics online survey and also performing the shipping study as requested by the client. We most certainly realized entering Week 3 that now is the time for the required data analysis on the information gathered through our market research (both Primary and Secondary) in order to generate insights and recommendations for our presentation.
Let’s talk about the Tube! Coming from Ohio, the group had various levels of familiarity with public transportation and trains. Some of us have experienced subways in the US, others experienced trains in India and further abroad, but London has a fantastic transportation system that we have been happy to learn and embrace. It has made it very easy for us to get around, and in turn quickly learn about the city that has been our home for the last week. We are glad to present a few pointers from an outsiders perspective on how to use the London Underground.
Who would have thought that we would get a chance to relish the incomparable scenic beauty of Loch Ness, a large deep freshwater lake in the Scottish Highlands? Of course, we found Nessie- the Loch Ness Monster:) and a popular figure in folklore. No matter how high a resolution camera you use to take photos of this unique landscape, the photos cannot justify the views that a human eye can see.
We have learned a lot in our first week doing marketing research in the UK. We knew going into our project that consumer preferences would be different from what we are used to in the US, but the amount of nuance has been surprising. We are doing our best to understand not only what UK consumers are saying about their buying preferences, but also how they are saying it. The expression “two countries separated by a common language” makes a lot more sense on this side of the pond.