We can’t believe we are already half-way through the trip! It feels like we have been here for very long with the amount of activities that we did but at the same time we only have three days left.
Today we visited… another mall! We first learned about the recent launch of Bath and Body Works (BBW) in the Orchard Ion Mall that has seen a lot of success in its infancy. We learned just how powerful globalization is due to the mass recognition of a company that has no widespread operations in any other Asian country. An interesting insight we learned from the BBW representative, Sona, was that many of the top mist fragrances transcend all cultures (e.g. Beautiful Day and Japanese Cherry Blossom).
After grilling Sona with a steady stream of questions and getting lost in the conversation, our group had to be retrieved by the VS representative, Vanessa, to head over to the VS store. Interestingly, they don’t have any lingerie in the stores but are slowly working their way to opening up a full-fledged VS store. As of right now, only beauty and accessories can be found in all of the Asian stores.
Hearing the VS and BBW brand division leaders talk about their extensive global careers made many of us very excited and optimistic about where our careers could potentially go. Sona was very inspiring to listen to because she helped launch BBW in Singapore and was heavily involved in the entire process. To be able to understand the Asian consumer, Sona made sure to work on the floor in the store to help observe customers’ habits and managed the social media accounts (which even included answering individual consumer questions). Very impressive!
Nothing Like a Trip to a Fish Farm
We then headed over to Northern region of Singapore and were able to meet another batch of inspirational people who owned and managed the Qian Hu Commercial Fish Farm. Kenny, who is the youngest brother of the family, spoke to our group and was a fellow OSU alum…how cool! He was such an energetic man full of a lot of useful information, and cracked quite a few unexpected jokes.
He gave us a few key takeaways: always be a learner, do not put all your eggs in one basket, do not be greedy, and wealth doesn’t happen over night. He also heavily emphasized the point of differentiation in order to succeed and remain competitive in whatever industry your company may be in.
We visited the National Museum of Singapore and learned about the past 700 years of Singapore’s history, which comprised of a lot of British, Australians, Japanese, Malaysians and Chinese people!
Now back to preparing for our group presentation tomorrow…we’ll all be dreaming of Wendy’s and value menus tonight.