|Kistruck Wins Best Paper Award at NYU Conference|
How social enterprises can more successfully distribute socially valuable products like eyeglasses and medicines to populations living on less than $2 a day was the subject of an award-winning study led by Fisher faculty member Geoffrey M. Kistruck.
“Identity Spillover: A Social-Psychological Perspective on Mitigating Principal-Agent Problems in Base-of-the-Pyramid Social Ventures” received the 2010 Best Paper Award from the Satter Conference on Social Entrepreneurship at the New York University Stern School of Business.
The study, funded by Fisher’s Center for International Business Education and Research, is an example of what Kistruck described as “action-oriented research” driven by practitioners. “I want to know what keeps them up at night,” he explained. “When the answer is something that research doesn’t exist on, I say, ‘OK, would you be interested in helping me find the answer?’”
Kistruck, assistant professor of management and human resources, has been involved with projects in more than 30 countries over the past six years. Other recent studies include:
Geoffrey M. Kistruck