|Fisher Aces American Eagle Outfitters Competition|
Fisher undergraduate students took top honors in an American Eagle Outfitters’ marketing case competition and were rewarded by having their names and photograph lit up in New York City’s Times Square from Feb. 21 to Feb. 24. The students also received $5,000.
The 10 undergraduate students spent all fall quarter on their campaign, “Do it in Denim,” a back-to-school jeans promotion. “The big focus was on getting in touch with their core consumer: the 20-year-old college student,” said Ankit Shah, a third-year marketing and finance major, who worked as a merchandising intern at the retailer last summer. Shah also was one of four students who presented Fisher’s campaign to senior executives at the corporate headquarters in Pittsburgh.
“At American Eagle Outfitters, we value the ideas and opinions of college students as our target customers, which is why we developed the College Marketing Challenge,” said Jim O’Donnell, chief executive officer, American Eagle Outfitters, Inc. “More than 20 teams from various universities across the country developed creative ideas to promote AE denim. While all the teams were excellent, the winning students from The Ohio State University stood out in several ways. Their strategic thinking, combined with excellent presentation skills, made them the clear winners among tough competition. On behalf of all AEO associates, we congratulate this talented group of young people.”
The students are part of Fisher’s Undergraduate Honors Cohort program, one of three honors programs at Fisher that focuses on leadership, team building and presentation skills. A total of 30 undergraduate business majors participate in this educational enrichment program, which develops critical skills for future business and community leaders through experiential learning.
New York City Times Square
Undergraduate Program Headlines