Department Events
 Research Camps

Fisher Hall

The Marketing & Logistics Research Camps provide opportunities for faculty members and PhD students to learn from one another and welcome guests to the department. Feel free to explore the past presentations below!

2020 Marketing Research Camp 

  • The 2020 Marketing Research Camp was cancelled due to COVID-19
  • For more information on how the Fisher College of Business is handling the COVID-19 crisis, please click here

2020 Logistics and Supply Chain Management Research Camp 

  • Professor Stan Griffis (Michigan State University) - “Engaging in Interdisciplinary Research: A Preliminary Look Into Wildlife Trafficking”
    • Business college Dean’s continue to request faculty engage in interdisciplinary, funded research. However, business-centric grant funding sources are extremely limited, necessitating business faculty to apply their methods to contexts outside the standard business realm. Prof. Griffis will describe the grant process, and context of a recently funded NSF project where he is applying methods typical to supply chain research, but in a wildlife trafficking setting. Using data gathered through field work, he will show how the multi-disciplinary team is applying non-wildlife conservation techniques to a novel problem in West Africa.
  • Mr. Kevin O’Marah (Director, Amazon) - “Digitization and Sustainability in Supply Chains”
    • Digitization in supply chain management is impacting nearly all areas of work and strategy. Among the most important is the effect of digital technologies on sustainability in supply chain design. Technologies for deeper data analytics, granular work automation and precise condition sensing offer huge gains in material and energy efficiency as well as breakthroughs in the chain of accountability. This session will describe a high level blueprint for mapping specific digital technologies against sustainability impact vectors and explore examples of early success.
  • Professor Jennifer Blackhurst (Associate Dean for Graduate Programs, University of Iowa) - “Understanding Supply Chain Risk at the Network Level: Designing Supply Chain Resilience”
    • Supply chain risk and resilience continues to be a topic of interest to both researchers and practitioners alike. This large and complex topic can be studied on different levels (individual decision making, firm resilience, supply chain network resilience) and through different lens and theoretical foundations. In this presentation, we will discuss the different ways to look at risk and resilience starting from individual decision making through network level insights and challenges. The majority of our discussion will focus on network level research opportunities to develop interesting and relevant work in this area.
  • Professor Elliot Rabinovich (AVNET Professor of Supply Chain Management, Arizona State University) - “Scalability in Platforms for Local Groceries: An Examination of Indirect Network Economies”
    • Despite a significant rise in consumer interest in local food, supply constraints limit consumer access to these products in many markets. Online platforms for local foods may help solve these constraints. We study this problem by analyzing a two‐sided platform subject to indirect network effects. If present, these effects will cause consumer demand for products sold through this platform to rise in the number of vendors and they will also cause supplier demand for product distribution through the platform to increase in consumer demand. Our analyses reveal the existence of these indirect network effects, as consumers prefer a variety of local vendors and vendors derive greater surplus from greater consumer demand.
  • Professor William A. Muir (Assistant Professor, Naval Postgraduate School) - “Classification and Regression In Supply Chains Using Machine Learning"
    • This presentation introduces several applications of machine learning to supply management, discuss organizational and technical challenges common to the public and private sectors with integrating machine learning into business processes, and explore opportunities for logistics and supply chain management research.

Past Research Camps

  • Open/Close Spring Semester 2019 Marketing Research Camp

    February 22nd

    • Joel Huber (Duke University) - "Components of Effort for Repeated Tasks"
    • Sam Maglio (University of Toronto) - "How long will I keep it? Planned retention for gifts from near and far"
    • F. Reed Johnson (Duke University) - "Comparing the Non-Comparable: The Need for Equivalence Measures that Make Sense in Health-Economic Evaluations"
  • Open/Close Spring Semester 2018 Marketing Research Camp

    January 19th

    • Ryan Hamilton (Emory University) - "How Retailer Pricing Strategy Affects Price Image Formation"
    • Wesley Hartmann (Stanford University) - "Using Field Data to Identify the Importance of Advertising"
    • Chris Janiszewski (University of Florida) - "Nonconscious Nudges: Encouraging the Sustained Prsuit of Nonconscious Goals"
    • Juanjuan Zhang (Massachusetts Institute of Technology) - "Prelaunch Demand Estimation"
  • Open/Close Fall Semester 2017 Colloquium Schedule

    August 29th - Dr. Nawal Taneja - "21st Century Airlines: Connecting the Dots"

    October 20th - Rob Handfield (NC State University)

    October 26th - Leo Gomes (Massachusetts Institute of Technology)

  • Open/Close Spring Semester 2017 Colloquium Schedule

    March 24th - Min Zhao (Boston College) - "The Effect of Contextual Cues on Consumer Mindset and Financial Decisions"

    April 14th - Mike Norton (Harvard University) - "Wanting, Voting, and Paying for Greater Equality" and Meg Meloy (Pennsylvania State University) - "Preference Refinement After a Budget Contraction"

  • Open/Close Spring Semester 2016 Marketing Research Camp

    January 22nd

    • Chris Hsee (University of Chicago) - "Curiosity: Its Power, Peril and Potential"
    • Peter Rossi (UCLA) - "Income and Wealth Effects on Private-Label Demand: Evidence From the Great Recession"
    • Debora Thompson (Georgetown University) - "The Role of Status and Uniqueness Motives on Preference for Top Dog and Underdog"
    • William Alender (McMaster University) - "Demand for Variety and Product Uncertainty: A Structural Model of Consideration Set Formation"
  • Open/Close Spring Semester 2015 Colloquium Schedule

    January 16th (Marketing Research Camp)

    • Carl Mela (Duke University) - "Zooming In on Choice: How Do Consumers Search for Cameras Online?"
    • Remi Trudel (University of Boston) - "The Influence of Identity on Consumer Disposal Decisions"
    • Bart Bronnenberg (Tilburg University, The Netherlands) - "Manufacturing and Retailing in General Equilibrium"
    • Maureen Morrin (Temple University) - "Sense and Sensibility: Sensory Input and the Moral Judgment Process"

    February, 6th - Pablo Brinol (OSU Department of Psychology) - “Power Increases the Reliance on Thoughts: Implications for Persuasion and Consumer Behavior”

  • Open/Close Spring Semester 2014 Colloquium Schedule

    January 17th (Marketing Research Camp) - Vlad Griskevicius (University of Minnesota), Paul Ellickson (University of Rochester), Meg Campbell (University of Colorado), P.K. Kannan (University of Maryland)

    January 31st - Xiaoyan Deng

    February 7th - Greg Allenby

    February 19th - Chis Summers and Hyojin Lee

    March 21st - Kazu Ishihara (NYU)

    March 28th - Rob Smith

    April 4th - Dan Schley

    April 18th - Blair Kidwell

  • Open/Close Fall Semester 2013 Colloquium Schedule

    August 30th - Joey Hoegg (University of British Columbia) 

    September 6th - Adam Duhacheck (Indiana University)

    September 26th - Sha Yang (University of Southern California)

    October 11th - Avi Goldfarb (University of Toronto)

    November 1st - John Lynch (University of Colorado) 

    November 22nd - Sridhar Narayanan (Stanford University)

  • Open/Close Spring Semester 2013 Colloquium Schedule

    January 17th - Roger Bailey (Vanderbilt University) - "Estimating Demand for Health Related Product Characteristicsusing Proxy Variables for Consumer Health Conscientiousness”

    February 1st - Dan Schley - "Determinants of Diminishing Marginal Utility"

    February 8th - Greg Allenby and Nino Hardt - "Monetizing rating Scales"

    February 22nd - Chris Summers - "Earning Luckiness : The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes" and Hyojin Lee - "Monotonous Forests and Colorful Trees"

    March 21st - Tatiana Dyachenko - "Models of Sequential Evaluation in Best-Worst Choice Tasks"

    April 5th - Kenneth Wilbur (Duke University) - "A Parsimonious Structural Model Of Individual DemandFor Multiple Related Good"

  • Open/Close Fall Semester 2012 Colloquium Schedule

    September 14th - John Howell - "Choice Models with Fixed Costs"

    September 21st - Michael Braun (Massachusetts Institute of Technology) will be presenting "Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories"

    October 12th - Robert Smith (University of Michigan) will be presenting "All Together Now: How Entitativity Guides Consumer Judgments and Behavior"

    October 15th - James Alvarez Mourey (University of Michigan) - "Sleight of Mind: The Interaction of Conscious Goal Construal and Nonconscious Cues in Consumer Context"

    October 25th - Matt Schneider (Cornell University) - "Protecting interrelated time series with synthetic data models Protecting interrelated time series with synthetic data models"

    October 29th - Liad Weiss (Columbia University) - "Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)"

    November 2nd - Hye-jin Kim - "Improving Survey Construct Accuracy through Uncertainty Inferred from Voice”

    November 9th - Lily Lin - "Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions”

  • Open/Close Spring 2012 Colloquium Schedule

    May 22nd - Dr. Derek Rucker (Northwestern University) - "Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others"

    June 1st - Dr. William Hedgcock, (Iowa University) - "Regulatory Depletion and Why Decision Making Needs Brains" 

    June 12th - Dr. Kelly Haws (Texas A&M) - "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control,"

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