Marketing & Logistics Department Events


The Colloquium Series invites scholars to present their research and spend a day on campus meeting with Marketing and Logistics faculty, doctoral students, and academics from other departments.

Exposure to a variety of research helps doctoral students to expand their research knowledge and establish contacts for future job searches. The faculty also benefit from this type of regular contact with leading scholars in the field, and the visits sometimes result in joint-publishing opportunities.

All presentations are held in 500 Fisher Hall unless otherwise noted. If you are interested in participating in or attending the Fisher Marketing & Logistics Colloquium series call 614-292-8808.

Spring Semester 2017 Colloquium Schedule

March 24th  - Marketing Seminar Series  (Fisher 500)

10:00 AM - Min Zhao, Boston College, The Effect of Contextual Cues on Consumer Mindset and Financial Decisions

April 14th  - Marketing Seminar Series (Fisher 800)

1:00 PM - Mike Norton, Harvard University, Wanting, Voting, and Paying for Greater Equality

April 21st  - Marketing Seminar Series (Fisher 500)

10:00 AM - Meg Meloy, Pennsylvania State University, Preference Refinement After a Budget Contraction

Spring Semester 2017 New Product Workshop

April 7th  - New Product Workshop

Morning Sessions in Gerlach 305

9:00 AM - Barry Bayus, University of North Carolina, Crowdsourcing Solutions: Are Two Heads Better than One?

10:45 AM - Olivier Toubia, Columbia University, Leveraging Text Analysis and Big Data for Creativity

Afternoon Sessions in Mason Hall 405

2:00 PM - Karl Ulrich, University of Pennsylvania, Product Innovation, Firm Assets, and the Threat of Technological Disruption