Main Readings


  1. Digital Economy 2003, U.S. Department of Commerce. (Read the executive summary, Introduction, and Chapter 5)
  2. Varian et al., "The Net Impact Study: The Projected Economic Benefits of the Internet In the United States, United Kingdom, France and Germany," January 2002. (Read key findings, pp. 4-7)
  3. Bakos, Y., "The Emerging Role of Electronic Marketplace on the Internet," Communications of the ACM, Vol. 41, No. 8, August 1998, pp. 35-42.
  4. Magretta, J., "Why Business Models Matter," Harvard Business Review, May, 2002.
  5. Kaplan, S. and M. Sawhney, " E-Hubs: The New B2B Marketplaces," Harvard Business Review, May-June, 2000.
  6. Wise, R. and D. Morrison, "Beyond the Exchange: The future of B2B," Harvard Business Review, November-December, 2000.
  7. Pacini et al., "To agree or not to agree: Legal Isues in Online contracting," Business Horizons, January-February, 2002.
  8. Alba, J. et al., "Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces," Journal of Marketing, July 1997.
  9. Ratliff, J. M., "NTT DoCoMo and its i-mode Success: Origins and Implications," California Management Review, Spring 2002.
  10. Rao, B., and Minakakis, L., "Evolution of mobile location-based services," Communications of the ACM, 46:12, December 2003.
  11. Deighton, J., "The Future of Interactive Marketing," Harvard Business Review, November-December, 1996.
  12. Smith, M., J. Bailey, and E. Brynjolfsson, "Understanding Digital Markets: Review and Assessment," 2000.
  13. Campbell, C., G. Ray and W. A. Muhanna, "Search and Collusion in Electonic Markets," Management Science (forthcoming,Vol. 51, No. 3, March 2005,pp. 497-507.
  14. Malone, T. W., "Electronic Markets and Electronic Hierarchies," Communications of the ACM, 30:6, June 1987, pp. 484-497.
  15. Muhanna, W. A. and J. Wolf, Jr. "The Impact of E-Commerce on the Real Estate Industry: Baen and Guttery Revisited," The Journal of Real Estate Portfolio Management, 8:2, pp. 141-152, 2002.
  16. Sarkar et al., "Cybermediaries in Electronic Marketspace: Toward Theory Building", J. Business Research, 41:3, pp. 215-221, March, 1998.
  17. Gallaugher, J. M., "E-commerce and the undulating distribution channel," Communications of the ACM, 45:7, July 2002.
  18. Lee, Y. et al., "Coping with Internet channel conflict," Communications of the ACM, 46:7, July 2003.
  19. Porter, M. E., "Strategy and the Internet," Harvard Business Review, March 2001.
  20. Evans, P. and T. S. Wurster, "Strategy and the New Economics of Information," Harvard Business Review, September-October, 1997.
  21. Gulati, R. and J. Carino, "Getting the Right Mix of Bricks and Clicks," Harvard Business Review, May-June, 2000.
  22. Shapiro, C. and H. R. Varian, "Versioning: The Smart Way to Sell Information," Harvard Business Review, November-December, 1998.
  23. Zhu, K., and MacQuarrie, B., " The economics of digital bundling: the impact of digitization and bundling on the music industry, Communications of the ACM, 46:9, September 2003.