AMIS 4660

Course Schedule

(Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12, Week 13, Week 14, Week 15)


Week 1

Thursday (August 23): Course Introduction

Topics (Session Slides):
  1. Getting acquainted
  2. Course overview, goals, and administrivia
  3. Introduction to Electronic Commerce
Readings:
Other:
Assignments:

Week 2

Tuesday (August 28) & Thursday (August 30): Internet Business Models

Topics (Session Slides):
  • B2C and C2C Business Models
  • B2B Business Models
    Read:
    Other:
    Assignments:
  • Week 3

    Tuesday (September 4) & Thursday (September 6): eCommerce Technologies I: The Network Infrastructure for E-Commerce

    Topics (Session Slides):
    1. Overview of Internet Architecture and Protocols
    2. The Access Provider Industry
    3. Internet Governance
    4. Basics of Telecommunications
    5. How the Internet Works
    Read:
    Other Web Resources:

    Week 4

    Tuesday (September 11): Discussion of Dell Online case (Slides)

    Thursday (September 13): eCommerce Technologies II: The Web

    Topics (Session Slides):
    1. WWW protocol: HTTP
    2. Markup Languages: HTML, XML
    3. Web Services
    4. Service-Oriented Architecture and Cloud Computing
    Read:
    Resources to Skim:


    Week 5

    Tuesday (September 18): eCommerce Technologies II: The Web (Ctd.)

    Thursday (September 20): Tech III: Technologies for Secure E-Commerce

    Topics (Session Slides):
    1. Firwalls and Network Security
    2. Encryption and Transaction Security
    3. Digital Signature
    4. Technologies: SSL, PGP, PKI
    Read:
    Other:

    Week 6

    Tuesday (September 25): Tech III: Technologies for Secure E-Commerce (ctd.)

    Thursday (September 27): Discussion of Monster and eBay Cases (Slides)

    Read:
    Other:

    Week 7

    Tuesday (October 2): eCommerce Technologies III: Security (Ctd.)

    Thursday (October 4): Tech IV: Electronic Payment Systems

    Topics (Session Slides):
    1. Online Credit Card-Based Systems
    2. Digital Checks
    3. P2P payment systems
    4. Micropayment Mechanisms and Digital Cash
    5. Smart Cards and Mobile Payment Solutions
    Read:
    Other:

    Week 8

    Tuesday (October 9): discussion of B&K Case (Slides)

    Supporting Materials:

    Thursday (October 11): Midterm Exam

    Week 9

    Tuesday (October 16): eTailing

    Topics (Session Slides):
    1. Measuring the Opportunity
    2. Online Retailing Issues and Challenges
    3. M-Commerce
    Read:
    Other:

    Thursday (October 18): Online Marketing

    Topics: (Session Slides)
    1. Nature of Marketing in EC Environments
    2. Target and Micromarketing
    3. Advertising on the Net


    Week 10

    Tuesday (October 23): discussion of Yahoo & Google's cases (Slides)

    Supporting Materials:

    Thursday (October 25): Internet's Impact on Pricing and the Nature of Competition

    Topics (Session Slides):
    1. The eMarket Efficiency Hypothesis
    2. Impact of Reduced Search Costs
    Read:
    Other:


    Week 11

    Tuesday (October 30): Internet's Impact on Pricing and the Nature of Competition (Ctd.)


    Thursday (November 1): Market and Organizational Implications

    Topics (Session Slides):
    1. Transaction Costs Economics
    2. Markets vs. Hierarchies
    Read:
    Other:


    Week 12

    Tuesday (November 6): Disintermediation and Cybermediation

    Topics (Session Slides):
    1. Disintermediation and Cybermediation
    Read:
    Other:

    Thursday (November 8): Discussion of the Autobytel case (Slides)


    Week 13

    Tuesday (November 13): Disintermediation (ctd.)

    Thursday (November 15): Pricing Strategies for the Digital Age

    Topics (Session Slides):
    1. Pricing Digital Goods
    2. Versioning
    3. Bundling
    Read:
    Other:

    Week 14

    Tuesday (November 20): BrightCove and the Future of Internet TV

    Topics (Session Slides):
    1. Discussion of BrightCove case
    Read:

    Thursday (November 22): Thanksgiving Day -- no classes


    Week 14

    Tuesday (November 27): Strategies for the Digital Age

    Topics (Session Slides):
    1. Strategy for the Digital Age
    Read:

    Thursday (Novemner 29): Term Project Presentations

    Tuesday (December 4): Term Project Presentations



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    Waleed A. Muhanna / wmuhanna@ cob.ohio-state.edu