Main Readings


  1. "It's a Flat World, After All," Thomas Friedman, NYT (4/3/05).
  2. Bakos, Y., "The Emerging Role of Electronic Marketplace on the Internet," Communications of the ACM, Vol. 41, No. 8, August 1998, pp. 35-42.
  3. Oreilly, T., "What is Web 2.0?" (9/05).
  4. Kaplan, S. and M. Sawhney, " E-Hubs: The New B2B Marketplaces," Harvard Business Review, May-June, 2000.
  5. Wolf, J., and W. A. Muhanna, "Adverse Selection and Reputation Systems in Online Auctions: Evidence from eBay Motors," Proceedings of the International Conference on Information Systems, December 2005.
  6. Alba, J. et al., "Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces," Journal of Marketing, July 1997.
  7. Brynjolfsson, E., Y. Hu, and M. Smith, "From Niches to Riches: Anatomy of the Long Tail," Sloan Management Review, Summer 2006, Vol. 47, No. 4, pp. 67-71.
  8. Ratliff, J. M., "NTT DoCoMo and its i-mode Success: Origins and Implications," California Management Review, Spring 2002.
  9. Rao, B., and Minakakis, L., "Evolution of mobile location-based services," Communications of the ACM, 46:12, December 2003.
  10. Smith, M., J. Bailey, and E. Brynjolfsson, "Understanding Digital Markets: Review and Assessment," 2000.
  11. Campbell, C., G. Ray and W. A. Muhanna, "Search and Collusion in Electonic Markets," Management Science Vol. 51, No. 3, March 2005, pp. 497-507.
  12. Malone, T. W., "Electronic Markets and Electronic Hierarchies," Communications of the ACM, 30:6, June 1987, pp. 484-497.
  13. Muhanna, W. A. and J. Wolf, Jr. "The Impact of E-Commerce on the Real Estate Industry: Baen and Guttery Revisited," The Journal of Real Estate Portfolio Management, 8:2, pp. 141-152, 2002.
  14. Sarkar et al., "Cybermediaries in Electronic Marketspace: Toward Theory Building", J. Business Research, 41:3, pp. 215-221, March, 1998.
  15. Gallaugher, J. M., "E-commerce and the undulating distribution channel," Communications of the ACM, 45:7, July 2002.
  16. Lee, Y. et al., "Coping with Internet channel conflict," Communications of the ACM, 46:7, July 2003.
  17. Porter, M. E., "Strategy and the Internet," Harvard Business Review, March 2001.
  18. Evans, P. and T. S. Wurster, "Strategy and the New Economics of Information," Harvard Business Review, September-October, 1997.
  19. Eisenmann, T. R., G. Parker, and M. van Alstyne, "Strategies for Two-Sided Markets," Harvard Business Review 84:10, October 2006.
  20. Shapiro, C. and H. R. Varian, "Versioning: The Smart Way to Sell Information," Harvard Business Review, November-December, 1998.
  21. Zhu, K., and MacQuarrie, B., " The economics of digital bundling: the impact of digitization and bundling on the music industry, Communications of the ACM, 46:9, September 2003.


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