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                                                                 Research Interests

                                      Selected Publications

                                                                Research Projects                                                       

                                                                 Awards and Recognitions

Donovan, Todd, Xiang Fang, Neeli Bendapudi and Surendra N. Singh, "Applying Interactional Psychology to Salesforce Management," Qualitative Market Research, An International Journal, February 2004.

Berry, Leonard L. and Neeli Bendapudi, "Clueing in Customers," Harvard Business Review, February 2003.

Bendapudi, Neeli.and Robert P. Leone, “Psychological Implications of Customer Participation in Coproduction,”  Journal of Marketing, January 2003.

Bendapudi, Neeli and Robert P. Leone, “Managing Business to Business Customer Relationships Following Key Contact Employee Turnover in A Vendor Firm,”  Journal of Marketing, April 2002.

Bendapudi, Neeli and Robert P. Leone, “How to Lose Your Star Performer, Without Losing Your Customers, Too,” Harvard Business Review, November 2001.

Allenby, Greg, Neeli Bendapudi, Robert E. Burnkrant, Leslie Fine, James Ginter, Robert P. Leone, Mark Stiving, and H. Rao Unnava  (1999), “Market Segmentation in the 21^st Century: Discrete Solutions to Continuous Problems,” Seoul Journal of Business, 129-157.

Bendapudi, Neeli and Leonard L. Berry (1997), “Customer Receptivity to Relationship Marketing,” Journal of Retailing, 73(1), 15-37.

Bendapudi, Neeli, Surendra N. Singh and Venkat Bendapudi (July 1996), “Enhancing Helping Behavior: An Integrative Framework for Promotion Planning,” Journal of Marketing,  33-49.

Singh, Surendra N., Sanjay K. Mishra, Neeli Bendapudi and Denise Linville (1994), “Enhancing Memory of Television Commercials Through Message Spacing,” Journal of Marketing Research, 31 (August), 384-392.