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The Role of Motivating Wants in a Hierarchical Network Model for Advertising, with Sandeep R. Chandukala and Rao Unnava

A Simultaneous Quantile Regression Model for Customer Linkage Analysis, with Jeff Dotson and Joe Retzer

A Bayesian Approach to Customer Scoring in Direct Marketing, with Lichung Jen and Chien-Heng Chou

Optimal Experimental Design for Hyperparameter Estimation: Learning When Effect-Sizes are Large, with Qing Liu, Angela Dean and David Bakken

Evaluating the Effectiveness of Marketing Expenditures, with Ling-Jing Kao, Chih-Chou Chiu, Tim Gilbride and Thomas Otter

An Integrated Model of Discrete Choice and Response Time, with Thomas Otter and Trish van Zandt

A State-Space Model of Purchase Timing for Direct Marketing, with Ling-Jing Kao and Lichung Jen

Estimating State-Space Models of Consumer Behavior: A Hierarchical Bayes Approach, with Ling-Jing Kao

Perspectives on and for Marketing, with Geraldine Fennell

Conceptualizing and Measuring User Wants: Understanding the Source of Brand Preferences, with Geraldine Fennell