Ph.D., 1988,  The University of Chicago
M.B.A., 1986,  The University of Chicago
M.S., 1981, Illinois Institute of Technology
B.S., 1978, Ohio Northern University

Fellow, American Statistical Association

Special Interests:

Professor Allenby specializes in the study of economic and statistical issues in marketing. His research deals with developing new insights about consumer behavior from customer data routinely collected by most organizations. These insights are used to develop and improve product development, pricing, promotion, market segmentation and target marketing activities.

Editorial Work:

Marketing Science
        Area Editor, 1994-present
        Editorial Board, 1992-present

Journal of Marketing Research
        Editorial Board, 1994-present

Quantitative Marketing and Economics
        Associate Editor, 2002-present

Journal of Business and Economic Statistics
        Associate Editor, 1992-present

Marketing Letters
        Editorial Board, 1999-present
 

Recent Publications:

Rossi, Peter E., Greg M. Allenby and Robert McCulloch (2005) Bayesian Statistics and Marketing, John Wiley and Sons.

Rossi, Peter E., Greg M. Allenby and Robert McCulloch (2005) Bayesian Statistics and Marketing, John Wiley and Sons.

Liu, Qing, Thomas Otter and Greg M. Allenby (2007) "Investigating Endogeneity Bias in Marketing,"Marketing Science, forthcoming.

Gilbride, Timothy and Greg M. Allenby (2006) "Estimating Heterogeneous EBA and Economic Screening Rule Choice Models,"Marketing Science, 25, 494-509.

Kim, Jaehwan, Greg M. Allenby and Peter E. Rossi (2006) "Product Attributes and Models of Multiple Discreteness,"Journal of Econometrics, forthcoming.

Gilbride, Timoth J., Greg M. Allenby and Jeff Brazell (2006) "Models of Heterogeneous Variable Selection,"Journal of Marketing Research, 43, 420-430.

Morrin, Maureen, Jonathan Lee and Greg M. Allenby (2006) "Determinants of Trademark Dilution,"Journal of Consumer Research, 33, 248-257.

Gilbride, Timothy J., Sha Yang and Greg M. Allenby (2005) "Modeling Simultaneity in Survey Data,"Quantitative Marketing and Economics, 3, 4, 311-345.

Fennell, Geraldine and Greg M. Allenby (2004) "An Integrated Approach: Market Definition, Market Segmentation and Brand Positioning Create a Powerful Combination,"Marketing Research, 16, 4, 28-34.

Gilbride, Timothy J. and and Greg M. Allenby (2004) "A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules,"Marketing Science, 23, 3, 391-406.

Allenby, Greg M., David G. Bakken and Peter E. Rossi (2004) "The HB Revolution: How Bayesian Methods Have Changed the Face of Marketing Research,"Marketing Research, 16, 2, 20-25.

Allenby, Greg M., Thomas S. Shively, Sha Yang and Mark J. Garratt (2004) "A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts,"Marketing Science, 23, 1, 95-108.

Yang, Sha, Yuxin Chen and Greg M. Allenby (2003) "Bayesian Analysis of Simultaneous Demand and Supply,"Quantitative Marketing and Economics, 1, 251-304.

Rossi, Peter E. and Greg M. Allenby (2003) "Bayesian Statistics and Marketing,"Marketing Science, 22, 304-328.

Fennell, Geraldine, Greg M. Allenby, Sha Yang and Yancy Edwards (2003) "The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Use,"Quantitative Marketing and Economics, 1, 223-244.

Fennell, Geraldine, and Greg M. Allenby (2003) "Market Definition: A Strategic Task,"Marketing Research, 15,2, 32-37.

Jen, Lichung, Chien-Heng Chou and Greg M. Allenby (2003) "A Bayesian Approach to Modeling Purchase Frequency,"Marketing Letters, 14, 1, 5-20.

Yang, Sha and Greg M. Allenby (2003) "Modeling Interdependent Consumer Preferences,"Journal of Marketing Research, 40, 282-294.

Edwards, Yancy and Greg M. Allenby (2003) "Multivariate Analysis of Multiple Response Data,"Journal of Marketing Research, 40, 321-334.