Companies invest heavily in developing innovative products and services. For strategic decision makers in the private and public sectors, marketing describes a fundamental approach to general management decision making, as well as a necessary set of business functions. Marketing provides important input to top management's choices of markets served, competitors, and portfolios of operating technologies.
Students in the Marketing specialization choose courses to prepare themselves for careers ranging from market research, product management, advertising, public relations, sales and account management, to retailing, e-business, distribution management, strategic marketing planning, and entrepreneurial marketing.
Base courses (for all Marketing tracks)
Brand Management track courses
Marketing Communications track courses
The graduate i4 course (intensive, international, in-market, immersion) gives MBA students the opportunity to internationalize their degree by learning about and becoming experts in one particular region of the world. Each course focuses on a different region of the world and consist of coursework, action learning projects, and an in-country experience and are designed to enhance a student's understanding of doing business in the region.