Specialization: Marketing

The American Marketing Association defines marketing as the "process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives." Often the career path to top management is through marketing management -- Why? Because marketing products and services is how companies generate revenue.

Semester Curriculum	Quarter Curriculum
Marketing involves the conception, promotion, and physical distribution of good and services to satisfy the economic needs of society. While it is easy to visualize those employed in wholesale and retail establishments as engaged in marketing, employees of other firms primarily engaged in manufacturing and services also perform marketing functions. Marketing is an important area of activity in financial institutions, public utilities, and insurance and some not-for-profit organizations. Marketing Curriculum:   Marketing Advising Sheet (Semesters) Other information:  Course Conversion Guide for Marketing  Business Core Course Conversion Guide
Marketing involves the conception, promotion, and physical distribution of good and services to satisfy the economic needs of society. While it is easy to visualize those employed in wholesale and retail establishments as engaged in marketing, employees of other firms primarily engaged in manufacturing and services also perform marketing functions. Marketing is an important area of activity in financial institutions, public utilities, and insurance and some not-for-profit organizations. Marketing Curriculum: Marketing Curriculum, GEC-R Marketing Curriculum, GEC Other links: Honors Programs Study abroad - Student Exchange, Elective Treks Marketing curriculum prerequisites Must have Bus - Mgt 330 & 331 and Bus - ADM 499 before Bus - M&L 751, 757, 758, 780 & 781 Must have Bus - M&L 755 or 756 and 750 and 758 before 752, and it is beneficial to have at least one major option as well. (If admitted to Marketing before AU 2006, must have Bus - M&L 758 and 751 (or 755 or 756) before 752) Must have Bus - M&L 750 and 758 before Bus - M&L 755 and 756   Sample Course Model For those admitted to Marketing prior to AU 2006:   Year Autumn Winter Spring 3 Bus - M&L 650 Bus - M&L 758 Bus - M&L 751 4 Bus - M&L 7xx Bus - M&L 7xx Bus - M&L 752 Bus - ADM 799 For those admitted to Marketing AU 2006 and after:   Year Autumn Winter Spring 3 Bus - M&L 650 Bus - M&L 758 Bus - M&L 750 4 Bus - M&L 755 or 756 Bus - M&L 7xx Bus - M&L 7xx Bus - M&L 752 Bus ADM 799

Careers

Representing more than fifteen percent of all persons employed, marketing plays an ever-increasing role in our economy. Employment opportunities in any phase of marketing--advertising, selling, buying, financing, or merchandising--are varied, attractive, and limitless. An education in marketing is broadening and cultural, as well as specialized.

Potential career paths include but are not limited to:

Extracurricular Opportunities

There are many ways for students specializing in Marketing to enhance their education beyond the classroom. You can choose from hundreds of Ohio State student organizations, in addition to other opportunities offered by Fisher.

• Student group: American Marketing Association