Marketing involves the conception, promotion, and physical distribution of good and services to satisfy the economic needs of society. While it is easy to visualize those employed in wholesale and retail establishments as engaged in marketing, employees of other firms primarily engaged in manufacturing and services also perform marketing functions. Marketing is an important area of activity in financial institutions, public utilities, and insurance and some not-for-profit organizations.
Marketing Curriculum:
Marketing Curriculum, GEC-R
Marketing Curriculum, GEC
Other links:
Honors Programs
Study abroad - Student Exchange, Elective Treks
- Must have Bus - Mgt 330 & 331 and Bus - ADM 499 before Bus - M&L 751, 757, 758, 780 & 781
- Must have Bus - M&L 755 or 756 and 750 and 758 before 752, and it is beneficial to have at least one major option as well. (If admitted to Marketing before AU 2006, must have Bus - M&L 758 and 751 (or 755 or 756) before 752)
- Must have Bus - M&L 750 and 758 before Bus - M&L 755 and 756
Sample Course Model
| For those admitted to Marketing prior to AU 2006: |
|
| Year | Autumn | Winter | Spring |
| 3 |
Bus - M&L 650 |
Bus - M&L 758 |
Bus - M&L 751 |
| 4 |
Bus - M&L 7xx
Bus - M&L 7xx |
Bus - M&L 752 |
Bus - ADM 799 |
| For those admitted to Marketing AU 2006 and after: |
|
| Year | Autumn | Winter | Spring |
| 3 |
Bus - M&L 650 |
Bus - M&L 758 |
Bus - M&L 750 |
| 4 |
Bus - M&L 755 or 756
Bus - M&L 7xx |
Bus - M&L 7xx |
Bus - M&L 752
Bus ADM 799 |
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