Consumer Packaged Goods Cluster
This cluster is taught by Business Professionals and the Faculty Lecturer. It is taught in both lecture and action-learning formats. Industry Professionals will share their expertise with the students to enrich their understanding of a particular industry. The Faculty Coordinator for this cluster is Vasu Unnava.
In Autumn Semester, students will meet one evening per week. In Spring Semester, students should expect to meet one evening per week as well. However, because students will be completing projects, they should be aware that there will be an additional time commitment outside of that one evening. Sponsoring companies will aid in the implementation and evaluation of these projects.
This is an academic program with expectations. There will be exams, outside readings, projects and assignments. Students in this class should be aware that there will be several required learning opportunities outside of class time. These events include, but are not limited to: the Kick-Off Event, the Project Showcase, Field Trips, Networking, etc.
Course Sequence and Syllabi
Consumer packaged goods: BA 3630.03
Autumn-2 semester hours
The course concentrates on overall organizational strategy, innovation strategy and marketing issues for the three participating partner companies. High-level executives from these organizations discuss how these important decisions are made and implemented. Students work through numerous group exercises.
Consumer packaged goods: BA 3632.03
Spring-3 semester hours
The class follows up on the concepts developed in the first semester by focusing on the marketing of particular products and brands of the three participating partner companies. Guests discuss case studies and students undertake extended group projects. These cases and projects relate to the companies’ marketing challenges and opportunities.