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Consumer Packaged Goods Cluster

Offering students hands-on training in a specific industry and face-to-face interaction with top industry professionals, the Consumer Packaged Goods Cluster is taught by business professionals and an expert Fisher Senior Lecturer and Faculty Coordinator:  Dr. Vasu Unnava.

Leading practicioners in the field of Consumer Packaged Goods will share their expertise, address up-to-the-minute issues facing businesses today, and look to students to provide real-world solutions. Complementing this action-learning format will be a series of lectures designed to provide students with the breadth and depth of knowledge that they will need to succeed.

Sponsor Companies

Sponsoring companies for the 2014-2015 academic year are: Smucker's (The J.M. Smucker Company), Procter & Gamble, and Kroger.

In Autumn Semester, students will meet one evening per week.  In Spring Semester, students should expect to meet one evening per week as well. However, because students will be completing projects, they should be aware that there will be an additional time commitment outside of that one evening. Sponsoring companies may aid in the implementation and evaluation of these projects.

This is an academic program with expectations. There will be exams, outside readings, projects and assignments. Students in this class should be aware that there will be several required learning opportunities outside of class time. These events include, but are not limited to: the Kick-Off Event, the Project Showcase, Field Trips, Networking, etc.

Course Sequence and Syllabi

Consumer packaged goods: BA 3630.03

Autumn-2 semester hours
Course syllabus

The course concentrates on overall organizational strategy, innovation strategy and marketing issues for the three participating partner companies. High-level executives from these organizations discuss how these important decisions are made and implemented. Students work through numerous group exercises.

Consumer packaged goods: BA 3632.03

Spring-3 semester hours
Course syllabus

The class follows up on the concepts developed in the first semester by focusing on the marketing of particular products and brands of the three participating partner companies. Guests discuss case studies and students undertake extended group projects. These cases and projects relate to the companies’ marketing challenges and opportunities.