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Faculty Experts Guide

H. Rao Unnava

Senior Associate Dean for Students and Programs;
W. Arthur Cullman Professorship in Marketing;
Professor of Marketing

Areas of expertise

Brand management
International marketing
Consumer behavior


PhD, The Ohio State University
Post Graduate Diploma, Indian Institute of Management, Calcutta
BTech, Jawaharlal Nehru Technological University


Professor Unnava's research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions, and consumer memory. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Personality and Social Psychology Bulletin, Journal of International Consumer Marketing and Advances in Consumer Research. He is on the editorial review board of the Journal of Consumer Research. Unnava's teaching experience includes courses at the undergraduate and graduate levels, including marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing. He was named Outstanding Undergraduate Teacher by the American Marketing Association in 1997.

Contact Information

530A Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-1506