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Faculty Experts Guide

Robert Smith

Associate Professor of Marketing

Areas of expertise

Consumer Behavior
Charitable Giving
Categorization and Unity
Metacognition and consumer lay-theories


PhD, University of Michigan
BA, Indiana University


Robert Smith received his Ph. D. in Marketing and joined the faculty at Ohio State in 2013. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and marketer for several nonprofits. He has two primary streams of research in consumer decision making. In one, he explores the categorization and the perceived unity of groups. In the other, he studies inferences into mind and memory performance. Dr. Smith explores these theoretical variables in a variety of substantial domains including charitable giving and services. His research has appeared in The Journal of Consumer Research and The Journal of Consumer Psychology. He has received a variety of awards for his research, including the JCP Young Contributor Award and the Haring Symposium Best Paper Award. Dr. Smith currently teaches the Consumer Behavior course at Ohio State.

Contact Information

560Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-3946