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Faculty Experts Guide

Rebecca Walker Naylor

Associate Professor of Marketing

Areas of Expertise

Consumer Behavior
Social Influence
Inference Marketing
Consumer Well-being

Education

PhD, Marketing, University of Texas at Austin
BS, Business Administration, Trinity University
BA, German, Trinity University
BA, Russian, Trinity University

Biography

Rebecca Walker Naylor received her Ph.D. in marketing from The University of Texas at Austin in May 2006. She joined the faculty at The Ohio State University in June 2009 after serving on the faculty at the University of South Carolina. Dr. Naylor’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories, inference making, and social influence. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making, consumer response to sustainable products, and consumer disposal practices. Current projects continue to explore these areas as well as consumers’ online behavior and consumer-to-consumer persuasion.

 Dr. Naylor’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Business Logistics. She is on the Editorial Review Board of the Journal of Consumer Research and the Journal of Public Policy & Marketing. She received an outstanding reviewer award from the Journal of Public Policy & Marketing in 2013.

 Dr. Naylor has taught in all of Fisher’s academic programs, including the undergraduate, MBA, and Ph.D. programs. She received an award for her undergraduate teaching at Fisher in 2011 and was nominated for a Distinguished Undergraduate Research Mentor Award in 2012. Dr. Naylor was also the 2013 recipient of the Fisher College of Business Pace Setters Faculty Research Award and was selected as one of the Marketing Science Institute’s 2013 Young Scholars.

Contact Information

538 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 247-6433
naylor.53@fisher.osu.edu