Faculty Expertise

Faculty Experts Guide

H. Lee Mathews

Professor of Marketing, Emeritus

Areas of expertise

Marketing planning and strategy
Sales management
Planning and financial analysis of the wholesale distribution industry
Marketing programs for distribution

Education

PhD, The Ohio State University
MBA, The Ohio State University
BS, University of Illinois

Biography

Professor Mathews is the co-author of Branching and Market Coverage: Growth Strategies for Wholesaler-Distributors and Selling. In addition, he has written Marketing Simplified: A Guide to Decision Making. He has published in major journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Industrial Management. He teaches at the executive education level and is active in consulting.

Contact Information

524 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-2700
mathews.4@osu.edu

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