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Faculty Experts Guide

Mingyu (Max) Joo

Assistant Professor of Marketing

Areas of expertise

Advertising, Online/Offline Marketing Interaction
Empirical Industrial Organization
Reverse Auction
Quantitative Marketing


PhD., Marketing, Syracuse University
Visiting Scholar, Duke University
MS, Statistics, Stanford University
BS, Industrial Management, Korea Advance Institute of Science and Technology (KAIST)


Mingyu (Max) Joo received his Ph.D. in Marketing from Syracuse University in May 2012 and M.S. in Statistics from Stanford University in June 2007. He joined the faculty at the Ohio State University in July 2012. 

His research interests include advertising effectiveness, pricing, and online/offline marketing interaction using quantitative modeling methods. He has presented his research at several marketing and pricing conferences, including UTD-FORMS Conference, INFORMS Marketing Science Conference, INFORMS Revenue Management and Pricing Conference, and Annual Pricing Conference.

Contact Information

558 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 247-8845